‘Middle class’ artists need niche, not scale

Music Industry Blog

Streaming continues to grow strongly, as evidenced by the28% growth reported by the RIAA for H1 2021 in the US. Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO. But all is not well in the creator community, as many artists and songwriters continue to be unhappy with streaming income (seen most pertinently in theUK parliamentary DCMS inquiry). However, the origin of so much of their ills, even if they do not yet realise it, is the mechanics of streaming itself rather than any party (labels, publishers or streaming services) not passing on enough money. Could these entities transfer more to their creators? Yes, of course. But there is no increase that could transform the outlook for most of these creators without potentially breaking the entire streaming economy. The crucial, emerging dynamic is that most mid-tier creators are never going to…

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About Dae Bogan

Dae Bogan is a music rights executive, serial entrepreneur, and educator with over fifteen years of experience in the music industry. Currently, he is the SVP of Global Music Rights at Jammber and Lecturer at UCLA Herb Alpert School of Music.

One response to “‘Middle class’ artists need niche, not scale”

  1. frank990 says :

    What they need is what creates value in any item that people want. Scarcity in a free market. How bout we let them opt of of a compulsory license and govt conscripted royalty rates and see how they do?

    Sent from my iPhone

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