Marcato Academy is the music business education brand of Dae Bogan through which he develops and presents workshops, masterclasses, courses, and webinars.
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About the Instructor
Dae Bogan is an American music industry entrepreneur who has sold three companies in the music industry. He is a lecturer at the UCLA Herb Alpert School of Music where he develops and teaches the Billboard-recognized course, “Music Industry Entrepreneurship” (“The 15 Best Music Business Schools of 2017”, Billboard, September 2017). He is the executive consultant of Rights Department where he provides business coaching and ongoing consultation to music entrepreneurs. He has founded six music industry companies and has helped dozens of existing and aspiring music industry entrepreneurs jumpstart, accelerate or pivot their careers, ventures, and opportunities. Dae Bogan develops and presents courses, workshops, webinars, and masterclasses under his brand Marcato Academy.
Course Reviews and Coaching Testimonials
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Winter 2018 Student
Hi Dae, Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life. I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career. – Winter 2018 Student
I found the workshop insightful and interesting. learning how to prioritize life as an independent artist is difficult and thinking about ikigai and the spreadsheet point-system was very helpful in understanding what to focus on. – Cøzybøy, Independent Artist
I took Dae’s workshop and found a ton of value in his scoring and ranking system of skills. As an entrepreneur in music and tech who’s never short on great projects to work on, organizing my time and prioritizing what’s most important is essential to my success and sometimes even my sanity! The frameworks laid out in this course gave me a data-backed approach that complements and even helps me understand that “gut feeling” that drives the vast majority of decision-making. The mental models I acquired from Dae are gifts that I will be able to use beyond music entrepreneurship, and I’m forever grateful I was able to be in attendance that evening. — Daniel Scheiner, Artist Manager & Entrepreneur
One of my biggest issues as an artist manager is deciding which opportunities are most lucrative for my clients. Dae’s strategies around organization help you identify which skills you should prioritize in order to drive success for yourself or your team. With Dae’s insight, I have become more efficient and realistic in my pursuit of new ventures, with both short term and long terms goals in mind. — Ryan MacDonald, Entrepreneur