‘Managers need to motivate artists. But we also need artists to motivate us.’ – Music Business Worldwide

Here’s a good lesson on treading the water when your promising artist experiences ups and downs across their career. Being self-motivated as a manager is imperative, especially in the early years when it’s virtually all work and little reward. But having a since of mutual motivation with your artist is also important. You’re here to guide and build their careers, but like the saying goes “help me help you” is definitely a motto that I lived by as a manager. It’s refreshing to hear that notion echoed in this piece.

How Colin Lester stuck by his star artist – even when the music industry turned its back

Source: ‘Managers need to motivate artists. But we also need artists to motivate us.’ – Music Business Worldwide

About Dae Bogan

I am a music industry professional working in a multi-functional capacity across a number of projects in business, technology and academia. Founder at TuneRegistry, Rights Department and Marcato Academy and Lecturer at UCLA Herb Alpert School of Music.

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