‘Managers need to motivate artists. But we also need artists to motivate us.’ – Music Business Worldwide

Here’s a good lesson on treading the water when your promising artist experiences ups and downs across their career. Being self-motivated as a manager is imperative, especially in the early years when it’s virtually all work and little reward. But having a since of mutual motivation with your artist is also important. You’re here to guide and build their careers, but like the saying goes “help me help you” is definitely a motto that I lived by as a manager. It’s refreshing to hear that notion echoed in this piece.

How Colin Lester stuck by his star artist – even when the music industry turned its back

Source: ‘Managers need to motivate artists. But we also need artists to motivate us.’ – Music Business Worldwide

About Dae Bogan

Dae Bogan is a music rights executive, serial entrepreneur, and educator with over fifteen years of experience in the music industry. Currently, he is the SVP of Global Music Rights at Jammber and Lecturer at UCLA Herb Alpert School of Music.

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