Wednesday night, at California State University – Northridge (CSUN), I conducted my latest workshop, “Music 2020: The Next Era of Innovation in the Music Industry,” in Professor Andrew L. Surmani’s class for his M.A., Music Industry Administration students.
In this workshop, we explore the art and process of ideation; discuss the differences between invention, disruption, and innovation; and profile a number of developing innovations within the music industry including augmented reality (AR), virtual reality (VR), mixed reality (MR), artificial intelligence (AI), machine learning (ML), blockchain and crypotcurrency. The presentation ends with a design thinking exercise where students break out into groups to work through the fundamental design thinking process of developing a minimum viable product to solve a vetted problem in the music industry.
The students seemed to like the workshop:
Dae, you were fantastic and the CSUN MIA students thoroughly enjoyed your very organized, insightful and forward thinking presentation. That was evident in the line of students waiting to talk to you at the break. Thank you again for coming to talk to our graduate music industry students.
– Andrew Surmani, Associate Professor of Music Industry Studies, California State University – Northridge
I’m looking forward to conducting this workshop next week at the College of the Canyons.
Dae Bogan To Join Association of Independent Music Publishers’ Panel Event “UNCONVENTIONAL MONEY: Royalty Sources You Might Not Think Of”
Dae Bogan (Founder & Executive Consultant, Rights Department) joins Landon Austin (Co-Founder and President, Noisely), Larry Mills (Co-President, Tresóna Multi-Media) and Mitch Rubin (VP Label & Publisher Services, Dubset Media) on a panel to be moderated by Michael Eames (President, PEN Music Group / AIMP President) at the Association of Independent Music Publishers‘ panel event:
UNCONVENTIONAL MONEY: Royalty Sources You Might Not Think Of To license your music is to monetize your music.
Whether it be via marching band, show choir, orchestra rentals, iPhone apps, online games and uses, wedding videos, photograph montages – the possibilities are endless. Join us for an exploration of non-traditional outlets and how the variety of them just might surprise you.
Date: September 27, 2018
Time: 11:30 – 1:45 p.m.
Reservation Cutoff: September 26, 2018
Place: View Map
Lawry’s The Prime Rib
100 N. La Cienega Blvd. (near Wilshire)
Beverly Hills, CA 90210
- Lawry’s Roasted Prime Ribs Of Beef (Cutoff: September 26, 2018)
- Crispy Chicken w/Lemon Butter Glaze, Mashed Potatoes & Vegetables (Cutoff: September 26, 2018)
- Blackened Salmon w/Black Bean Pineapple Salsa, Mashed Potatoes & Vegetables (Cutoff: September 26, 2018)
- Roasted Vegetables with Quinoa (vegan) (Cutoff: September 26, 2018)
AIMP Members – $44.00 per person
AIMP Non-Members – $57.00 per person
Our banking sponsor for this event is:
Parking: Self-parking is available on site at no additional charge.
Reservations accepted online at www.aimp.org or by telephone at 818-771-7301 until Wednesday, September 26th at noon. Advance registration deadline with entree choice also ends on Wednesday, September 26th at noon. Premier Members and/or groups of 5 or more who have RSVP’d and paid online may request reserved seating by e-mail or phone, 818-771-7301. We will do our best to accommodate late reservations made the day before the event, but please be advised that entrée selection and space may be limited. Online reservations can be paid online by credit card. Payment at the door is by cash, check or credit card (with a $5 surcharge). Those who walk up without a reservation will be served whatever is available, but most likely prime rib, and may have to wait at entry.
Full-time students with a current student I.D. – $47.00 per person*
*Qualifying students must reserve by phone and pay in advance by check or at the door. There are no online reservation or payment services for this discounted rate.
NOTE TO BERKLEE ALUMNI: If you are inquiring in response to a special offer via the Berklee Newsletter, please email LAinfo@aimp.org for registration instructions.
Attention Students! The AIMP has launched its education initiative at Lawry’s. What this means is that up to 8 students are allowed to attend each panel for $20 per person. The fee does not include food. This is a great opportunity to learn about music publishing and network. You must RSVP and pay in advance via e-mail or by calling 818-771-7301.
Attention attorneys: this activity has been approved for 1.0 hour of Minimum Continuing Legal Education Credit by the State Bar of California. Attorneys wishing to register for MCLE credit should bring their state bar number with them for the sign in sheet.
[Pick up your certificate at the luncheon – AIMP cannot issue certificates after-the-fact.]
Additional Speaker Information
Landon Austin is the co-founder and President of Noisely which is a licensing search engine for content creators. His career began as a creator where he gained a large online following from finishing top 3 in Dorito’s Crash The Super Bowl competition. His music videos on YouTube have accumulated over 25M vews and resulted in an international touring schedule and over 1.5M monthly listeners on Spotify. In 2017 Landon transitioned to an executive and founder role with Noisely to help bridge the gap between traditional publishing and the necessity for a more streamlined approach to licensing music in smaller applications such as wedding videography, photography, in-app music, YouTube and more. Noisely is currently focused on working with publishers and helping them to launch their own white-label micro-licensing platforms to increase bottom line revenues through access to niche markets.
Dae Bogan is a music rights executive, serial entrepreneur, music creators’ rights advocate, and educator with over a decade of experience in the music industry. Through his boutique music rights & technology consulting firm, Rights Department, Dae assists tech founders license and bring their products and services to market. Dae also works with small to medium-sized music rightsholders to help them navigate and evaluate new media deal terms. He has worked with Beatshare, mydiveo (acquired), PicPlayPost, Acappella, Stryve, WeGo Concerts, and many others.
A serial entrepreneur, Larry Mills has forged his way in the entertainment business over a 25-year career, which has seen him start Record Labels, Marketing Companies, Management Companies, and most recently as Co-President of music licensing company Tresona Music. Tresona is the world’s leader in the issuance of custom arrangement licenses. Tresona exclusively represents the catalogs of Sony/ATV, EMI, Universal Music Publishing, Kobalt, BMG, the catalogs of Hal Leonard, Disney and nearly 7,000 other music publishers for these rights. Tresona’s world class technology makes the licensing process seamless, and currently works with nearly 10,000 performing ensembles worldwide. Larry’s career kicked off with a record company he founded, Steam Records, which was started in the kitchen of his apartment in Atlanta back in 1992. Steam put out early releases by Rusted Root, Lisa Loeb, Shawn Mullins, Kristian Bush (Sugarland) and others. Soon after starting Steam, Larry was brought in to run Autonomous Records, another independent label, which spawned the careers of Sister Hazel and Creed. Autonomous was sold to Roadrunner Records in 1997. After that acquisition, Larry was brought in to run marketing for Pump Audio, the independent music licensing company, which was ultimately sold to Getty Images. After the acquisition, Larry ran the music division of Getty Images for 3.5 years. In 2011, Larry was recruited to be the VP, Strategic Marketing for Sony/ATV Music Publishing. During his tenure, he conceptualized and realized We Are The Hits, which is an on-line music video network, predominantly on YouTube, which allows the aspiring artists of the world to share in the advertising revenue from their cover songs, legally. Currently WATH generates over 3 Billion views a year on YouTube and pays out millions of dollars a year to both songwriters and independent artists. Larry acquired WATH in 2013 from Sony, and at that time partnered with Tresona.
Mitch Rubin is Vice President of Label & Publisher Services at Dubset Media, which offers an innovative music marketplace for artists, labels, publishers, distributors, and DJs. Through cutting edge technology, a rights management database, and easy to use dashboards, Dubset creates new mix & remix distribution and monetization opportunities built on transparency, ownership control, and simplicity. Mitch held senior management positions as a music publisher and for a digital music service, both in the United States and Internationally. He was an integral member of the team that grew BMG Music Publishing into the third largest music publisher in the world prior to its acquisition by Universal Music Publishing in 2006. Among his more notable accomplishments were developing BMG’s production music library business, now the largest in the world and, as Managing Director, turning around and growing the historically unprofitable Australia/New Zealand operation. Immediately prior to Dubset, Mitch was the Global Head of Licensing, Composition Rights, for Nokia, Microsoft, and MixRadio (a division of Line Corp). In that role, he oversaw the licensing of composition rights and managing rights holder relationships in more than 40 countries for such innovative products as Comes With Music and MixRadio. He concluded and managed dozens of agreements, many of which required bespoke licensing solutions due to lack of commercial precedents. Mitch joined the startup Dubset Media in early 2017.
Michael Eames is President of PEN Music Group, Inc. Founded in April 1994, PEN is a full-service independent music publishing company with a worldwide presence who is celebrating its 23rd anniversary in 2017. PEN offers efficiency and personal attention as a boutique company. With PEN’s A-list music contacts in film, TV and advertising, and a success rate that continues to grow (with 100+ placements each year), it is an effective alternative to the large multinational publishing companies. Eames and PEN proudly represent the catalogues of writer/artists as diverse as: JOHN FARRAR (legendary producer of Olivia Newton-John who wrote many of her biggest hits); DON FELDER (formerly of The Eagles who co-wrote the classic copyright “Hotel California”); Oscar®-winner DONNY MARKOWITZ (including the smash hit “(I’ve Had) The Time Of My Life” from DIRTY DANCING); OLIVIA NEWTON-JOHN herself; Grammy®-nominated artist/producer WENDY WALDMAN (who co-wrote “Save The Best For Last”); Emmy®- nominated lyricist AMY POWERS; GINA SCHOCK of the Go-Gos; the estates of late composers EARLE HAGEN and ALLYN FERGUSON who between them co-wrote classic TV themes such as The Andy Griffith Show, Barney Miller (and its spinoff Fish), Mod Squad, I Spy , Gomer Pyle, U.S.M.C. and The Dick Van Dyke Show, and many others. PEN is also well known for supporting and developing indie buzz artists such as Kimberly Cole and ShyBoy (both of whom have over 1 million followers on Twitter), as well as many other up-and-coming artists and writers. PEN has also recently begun to represent the videogame scores owned by Zenimax Media which include the Elder Scrolls franchise. PEN’s songs have been recorded by artists including The Black Eyed Peas, Celine Dion, the cast of GLEE, Selena Gomez, Miley Cyrus, Cazzette, kd lang, Santana, Christina Aguilera, Corinne Bailey Rae, Faith Hill, Paulina Rubio, Macy Gray, Kenny Rogers and Luther Vandross, among countless others. In the current climate of change in the music business, PEN has also partnered with various independent labels such as Oglio Records and Cheap Lullaby Records to leverage collective strengths. PEN has similarly been entering into joint ventures with respected music executives who start their own companies, most notably Eddie Gomez (formerly of Bug Music) who launched his Little Brother Music in 2012 and Lynn Grossman whose Secret Road Music Services manages Ingrid Michaelson and is a very successful company licensing music to film/TV/ads.
Register for this event now by clicking here.
Dae Bogan To Join Panel On Artist Management In The Streaming Era At The Business Of Music Conference
- Dae Bogan, Founder & CEO at TuneRegistry
- Erika Bennett, Global Head of Marketing, Original Content at YouTube
- Neil Dominique, Artist Management (Bryson Tiller, Ayo the Producer, Partison Fontaine)
- Nolan Smith, Artist Management (Super Duper Kyle)
- Ronette Bowie, Enigma Music Management
- Shari Hoffman, CEO at Transparence Entertainment Group
Dae Bogan To Join Panel On Blockchain At Guild Of Music Supervisor’s State Of Music In Media Conference
I am looking forward to speaking at the Guild of Music Supervisor’s ‘State of Music in Media’ Conference on September 15th at University of Southern California.
Along with Erin Collins (SESAC) and Thomas Golubić (Music Supervisor), I will be discussing on the panel “View From Here” blockchain technology and the possible impact it may have on how artists are paid, how performance royalties are tracked, what impact it may have on music licensing and other issues that may emerge from this exciting new technology.
Dae Bogan To Speak On Panel ‘The Future of Data’ At A3C Conference — Atlanta’s Premiere Hip-Hop Conference & Festival
I’m looking forward to joining Vickie Nauman and Cherie Hu on the panel “The Future of Data” at A3C Festival & Conference in Atlanta on Oct 3rd. It’s always a good time on the panel with these amazing women! The panel will be moderated by Jaxsta Music’s Dick Huey. For details, visit http://www.a3cfestival.com/conference
I had a wonderful time speaking at this year’s ASCAP “I Create Music Expo”.
Dae Bogan will join Shanna Jade (Director of Brand Strategy, Stem) and Rob Weitzner (Head of North America, The state51 Music Group) on the panel “Future of Rights Technology” on Wednesday, June 20th at A2IM (American Association of Independent Music) Indie Week conference taking place at the Clemente Soto Velez Cultural and Educational Center in New York. The panel will be moderated by Anna Siegal, SVP FUGA North America.
For more details, visit https://a2im.org/event/a2im-indie-week-2018/
If you’re planning to attend the ASCAP “I Create Music” Expo or Music Biz 2018, please add these panels to your schedule. I’m looking forward to re-connecting with industry colleagues to discuss topics around music rights, royalties, and being a kick-ass business-savvy DIY music creator in the ever-changing digital music landscape.
Here’s my Spring 2018 music conference schedule:
Panel Date/Time: Monday, May 7 • 4:15pm – 5:30pm
Panel Description: Understanding how to manage and make money with digital rights is key to an artist’s financial success. New technologies are dominating the news across industries, and music is no exception. These new technologies promise to empower entrepreneurial artists with affordable, revolutionary rights management and monetization tools. Immediate benefits include fair compensation and transparency around ownership, but the full potential of this technology remains untapped. Join our expert panel to hear more about how new technology and other alternative financing options are revolutionizing the industry.
- Edward Gennis – Founder & CEO, OpenPlay
- Dae Bogan – Music Industry Consultant
- Shari Hoffman – CEO, Transparence
- Ray Young – CEO, RightsLedger
Panel Date/Time: Wednesday, May 9 • 1:30pm – 2:30pm
Panel Description: The way fans pay for music has changed fundamentally. And that’s had major ramifications on how songwriters and other music creators make a living. Fortunately, there are many new paths to revenue in today’s new music industry. This panel will compile them all, with examples of how artists at every stage is taking advantage, and what that means for your career.
- DeDe Burns – Director, Strategy Services, Royalty Exchange
- Dae Bogan – Music Industry Consultant
- Vickie Nauma – 23 Capital
- Tracy Maddux – CEO, CD Baby
- Andy Hermann – Former LA Weekly Music Reporter
Panel Date/Time: Tuesday, May 15 • 1:45pm – 2:45pm
Panel Description: In recent years, issues related to unattributed and unpaid royalties have made more headlines than ever before. As the digital music ecosystem continues to grow the licensing mechanisms, data flow infrastructure, and royalty attribution and payment methods have been challenged to keep up with and support an insurmountable aggregate of transactions, often leading to unclaimed royalties. This panel will discuss perspectives around unclaimed royalties and review best practices that rights-holders can implement to better capture all of their earned royalties.
- Bill Colitre – VP & General Counsel, Music Reports, Inc
- Kayce Laine – Publicist & Musician, Gold Sky Music
- John Raso – HFA & Rumblefish, SVP of Client Services
- Dae Bogan – Founder, TuneRegistry & RoyaltyClaim
A few months ago, I set down with music manager and “dad jokes” extraordinaire, Scott Waldman, to discuss my personal journey into the music industry. I got pretty candid as I discussed going from being homeless and unemployed to founding music tech start-ups.
You can listen to the episode here.
Direct link: https://idobi.com/podcast/057-dae-bogan/