This month, 7 years ago, I was abruptly laid off from my role as VP of Marketing & Strategic Partnerships and General Manager of Music of a half-billion dollar US retail chain. Although the lay-off occured as a result of a company reorganization following an M&A transaction, it still came as a surprise.
That was a pivotal moment in my life as it set off a series of events that began with me founding my first music tech start-up (Maven Promo, formely ChazBo Music) and has continued with me earning a master’s degree in music industry administration; helping dozens of music industry entrepreneurs from around the world develop, launch, or scale their business in the music and digital media industries; entering the world of academia as an educator at some of the top universities on the US West Coast; and selling three companies in the music industry.
Today, 7 years after having my sense of security stripped from under me and 11 years after founding my first music industry business (I owned and operated an artist management company, a music publishing company, and an independent record label while simultaneously leading marketing and music at the US retail chain referenced above), I am humbled and amazed by what I’ve been able to accomplish for myself and for others in such a short period of time.
I’ve been entrepreneurial since I was a youth, but it has been in the last several years that the grunt work and endless sleepless nights have paid off.
I believe in paying it forward. I believe that some of the best lessons are the failures and successes of those who’ve walked the path before you. And I believe that curating these lessons and supplementing them with actionable insights and fundametal principles can help the most dedicated individuals change their outcomes. To this end, I am proud of the work I’ve been able to do in academia and busines coaching.
I have taught courses and masterclasses at UCLA Herb Alpert School of Music, CSUN Music Industry Administration, USC Marshall School of Business, Emerson Los Angeles, SAE Institute, California Luthern University, The Los Angeles Recording School, and College of the Canyons and have given presentations and participated as a speaker at some of the top music industry conferences in the United States such as SXSW Music Conference, Music Biz Expo, Indie Week, ASCAP “I Create Music” Expo and Digital Entertainment World Expo.
In 2017, Billboard recognized my course, “Music Industry Entrepreneurship,” in its list of “The 15 Best Music Business Schools in 2017” and the class continues to rank among the highest rated courses in the Music Industry Program at UCLA Herb Alpert School of Music.
Over the last 5 years, my courses have been exclusively available to students enrolled in the colleges and universities that have commissioned me to develop and teach at their institutions. These students spend tens of thousands of dollars to attend these institutions for access to quality higher education. While I believe that students outside of these institutions and young professionals who aren’t in college shound have access to my courses, even my UCLA Summer Sessions class, which is open to anyone, can still add up to thousands of dollars.
Therefore, in an attempt to share my knowledge and experience with as many interested music industry entrepreneurs as possible, I am excited to announce my limited run “Music Industry Entrepreneurship Masterclass”.
The Music Industry Entrepreneurship Masterclass will be a LIVE 4-hour masterclass taking place at various times on April 27th, 28th and 30th starting at only $199.
I will be posting more details and links to learn more tomorrow, so comment on this announcement to follow and receive notification of the discount link.
SHARE WITH AN ENTREPRENEUR
UCLA, UC, and non-UC students (including individuals who are not enrolled in college anywhere) are welcome. Enrollment is now open at summer.ucla.edu.
The class will meet on Thursdays (June 27 – August 1) from 6pm to 9:50pm at UCLA Herb Alpert School of Music with the exception of Thursday, July 4th (there will be a total of 5 class meetings).
From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s. In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship. Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
I hope you had a wonderful holiday break. I enjoyed time with family and friends for two weeks, but now I am back full swing!
I wanted to share a few exciting updates and make several announcements regarding my various projects and involvements:
1. TuneRegistry announces new clients Nettwerk Music Group and Jammber. Last year was a pivotal moment for TuneRegistry as we went through the legal battle to re-acquiring our business. We succeeded. In Q4, we launched our enterprise edition and have been working hard to on board new clients such as Repost Network, Vydia, and Create Music Group. Today we announced the addition of Nettwerk Music Group and Jammber (among many others). We are expanding the platform to offer new services in Q1 2019. Here’s the official press release.
2. The website for my consulting firm is now live. Through Rights Department, I provide consulting, coaching, and advisory services to founders of music, tech, and digital media companies. I also provide career coaching and advice to music entrepreneurs (DIY musicians, artist managers, indie label owners, music publishers, etc.). Visit www.RightsDepartment.com for details.
3. I return this week to UCLA Herb Alpert School of Music. I am so excited to return to UCLA to teach “Music Industry Entrepreneurship and Innovation.” The course has grown in popularity within the department, so I believe it will be offered in the Spring as well. This class is very special to me because I get to help bright young future entrepreneurs and business leaders realize their potential as entrepreneurs.
4. My speaking engagements are starting to solidify. I will be speaking at the Digital Entertainment World on Feb. 4th, Balanced Breakfast Music Summit on Feb. 9th, and SXSW on Mar. 14th. More on speaking engagements can be found here.
6. Webinar for A2IM Members. I will be conducting a webinar on neighboring rights royalties for A2IM members on February 6th at 1pm EST. More details to come on this.
5. SoCal Music Industry Professionals Music Industry Happy Hour 13th Edition. I will be hosting the next meetup in February on the 20th or 27th. Stay tuned at www.meetup.com/scmiponline or www.facebook.com/groups/scmiponline.
Thank you for following my blog. I am looking forward to a busy 2019. I’ll be sure to keep this community updated from time-to-time.
I am pleased to announce that Apple has selected my Billboard-recognized class, Music Industry Entrepreneurship and Innovation, at UCLA Herb Alpert School of Music as a preferred source to recruit aspiring music industry professionals into its college internship programs at Apple Music.
Upon successful completion of an internship and graduation from UCLA, recent grads may become eligible for full-time employment at Apple music divisions.
An Apple Worldwide Recruiting representative will visit my class in January 2019 to promote their internship program to my students and answer any questions that students might have.
I am pleased with Apple’s decision to partner with universities and educators that deliver best-in-class education and experiences to students who may become tomorrow’s music industry leaders.
In reviewing my class students have shown great appreciation for the course and the speaker series that I curate throughout the quarter:
Hi Dae, Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life. I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.
– Student testimonial, Winter Quarter 2018
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class.
– Student testimonal, Winter Quarter 2018
In addition to the relationship with Apple, I am excited to announce that I’ve established a relationship with music tech start-up accelerator Techstars Music that allows me to recommend student and alumni owned start-ups for consideration to receive seed investment and to participate in its accelerator program.
I look forward to continuing to add value to my course to offer students one of the best experiences in their academic careers at UCLA.