Dae Bogan’s Music Industry Entrepreneurship Winter 2023 Class At UCLA Wraps With Student Startup Presentations
An artificial intelligence music production platform. A global music mentorship and collaboration social media platform. An app to track your favorite artist shows and connect to attend with other solo concert-goers. A digital music service for independent music where artists can engage with their listeners. And a marketplace where musical artists can find visual artists to design album artwork.
Those were the startup ideas that my students pitched during their final presentations tonight in my Music Industry Entrepreneurship class at UCLA Herb Alpert School of Music.
They put in 10 weeks of market research and strategic business planning to conceptualize 5 highly feasible startup ideas while learning from my lectures and guest speakers including Jeff Ponchick (formerly of Repost by SoundCloud), Vickie Nauman (CrossBorderWorks), Shara Senderoff (Futureverse / Raised In Space), Josh Simons (Vampr), Darryl Reid (E-Mixed), and Kristin Graziani (Stem).
An intense 10-weeks series of 4-hour masterclasses (one per week) has come to an end. I am proud to know that another batch of tomorrow’s music industry game-changers are armed with the skillsets and entrepreneurial mindset to contribute to the continued evolution of the music industry.
One such example is my former student (2019) David Hartley, Founder & CEO of SoundSmith. David utilized my office hours to explore an idea at the intersection of music and influencers and express his interest in diving into entrepreneurship. After excelling in my music industry entrepreneurship class and graduating in 2020, he began to work on his idea with his friend/co-founder. Eventually, they were accepted into both the Startmate business accelerator and the Melbourne Accelerator Program. Recently, David was named a The Music Network 30 Under 30.