Dae Bogan To Teach “Music Industry Entrepreneurship” Class At UCLA Summer Session, June 27th – August 1st – Open To General Public
Dae Bogan, Co-founder and CEO of music rights and metadata management startup TuneRegistry and a UCLA alumnus, has been confirmed to develop and instruct a course on music industry entrepreneurship at UCLA.
The 4-unit course will be included among UCLA Herb Alpert School of Music‘s class offerings through the UCLA Summer Session program. The class is open to UCLA students (undergraduate and graduate students) as well as Non-UC students/general public.
Class Schedule: Tuesdays, 10:00am-2:00pm, June 27th, 2017 – August 1st, 2017 (view course catalog listing)
Tuition & Fees: Starting at $1,270 (view fee schedule)
From the tentative syllabus:
The music industry is an ecosystem consisting of an interrelated network of robust sectors. From recorded music and music publishing to live music and mobile apps, entrepreneurs have been disrupting and innovating across these sectors for decades. In the Digital Age of music, there has been a spike in startups across all sectors of the music industry with new players entering the industry despite cautionary tales of challenge and failure. They’ve re-shaped how consumers access music, they’ve challenged the relationships between so-called gatekeepers and aspiring musicians, and they’ve created niche markets that have grown to become billion dollar sectors. They’ve launched new talent in innovative ways and they’ve earned one hundred million dollar valuations within mere months. This is the entrepreneurial spirit at work. This is the manifestation of great ideas at work. This is entrepreneurship in the music industry.
In this course, students will learn fundamental principles of entrepreneurship across all phases of the start-up process. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
To learn more or to enroll, contact the UCLA Summer Sessions program at http://summer.ucla.edu. The class ID is 434828200 (Music Industry 188 – Special Courses in Music Industry: Music Industry Entrepreneurship)
[VIDEO] Independent Music Industry Conference Panel Live Video
If you missed the inaugural Independent Music Industry Conference, produced by Mike Ziemer, producer of the So What Music Festival, you missed a very cool and informative boutique event. But, don’t worry! Below are the live videos from the Record Label panel and the Music + Technology panel, both moderated by me.
Record Label Panel
Music + Technology Panel
If you can’t view this video, click here.
Announcing Pride Music: A Music Business Workshop for LGBTQ Music Creators
I am excited to present PRIDE MUSIC: A Music Business Workshop for LGBTQ Music Creators, taking place Nov 16th & Dec 17th at Brotherhood Clubhouse – BIF. Tickets $15 at https://pridemusic.eventbrite.com
Take My Class On The Business Of Music Tech Startups This Summer At UCLA
I am honored to have been invited to develop and teach a course at UCLA this summer within the Music Innovation Summer Institute, administered by UCLA Herb Albert School of Music’s Center for Music Innovation.
Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute
What can I do with music and my career in a changing world?
Something different. Something new.
Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music
- Earn 8 units of UCLA credit while meeting innovators in music and technology.
- Learn to apply your own skills with the changing world of music, Internet, production, and technology.
- Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.
Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.
How: Register now at http://summer.ucla.edu/institutes/MusicInnovation
What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:
- Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
- Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)
The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.
Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.
Where: UCLA Herb Alpert School of Music, Los Angeles, California
When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.
Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.
Additional questions? Please reach out to Gigi Johnson.
SAVE THE DATE: Indie Entertainment Summit In North Hollywood, California
SAVE THE DATE: I will be curating and moderating the panel “Independent Artists & Tech Startups: Getting In On The Ground Floor Of The Next Big Music Platform” at the Indie Entertainment Summit on Saturday, August 8th in North Hollywood. More details to come.www.IESFest.com
Dae Bogan To Mentor Entrepreneurs & Startups At SXSW V2V In Las Vegas
I’m happy to announce that I will be a guest speaker and mentor at SXSW V2V conference at Bellagio in Las Vegas this summer. SXSW V2V is a four day event for startups and entrepreneurs, featuring educational panels and discussions, intensive hands-on learning, great networking events, and more. Learn more at http://www.sxswv2v.com
Dae Bogan’s Music Business Lecture Slides
I am slowly, but surely, adding more content to my SlideShare page. Check it out for lecture slides on music marketing & music publishing.
10 Questions Music Tech Startup Founders Should Ask When Choosing An Accelerator or Incubator
It is not news that the world of business accelerators and incubators is booming. The Top 15 incubators attract thousands of applicants for each cohort submission period. With over 50% of startups raising over $1 million each in additional financing after graduating a top program, many eager young entrepreneurs flock to these opportunities hoping to breakthrough.
Unfortunately, with only a 1% admission rate, getting accepted to Harvard Business School may be easier than a top accelerator or incubator program.
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