I think it is quite disingenuous and frankly misleading to slap on the term “rights” to every music tech platform that collects some minimum amount of metadata regarding musical works.
Music rights administration (including publishing and neighboring rights) is not a frivolous add-on to be used as a way to beef up one’s otherwise undifferentiated service offerings in an effort to attract customers in an ever more saturated music monetization and catalog management marketplace.
Music rights administration requires a comprehensive understanding of music publishing, copyright administration, licensing and multi-territorial relationships with CMOs, intermediaries, and administrators that goes well beyond delivering releases to DSPs or creating playlists to pitch to music supervisors. Understanding the nuances between royalty accounting and royalty forensics (not just parsing income statements), and having a grasp on the complicated music licensing and rights management ecosystem — not just direct deals — are bare minimum requirements for being a “rights” company.
Music rights administration requires knowledge, experience, and skill set that only comes from spending years doing nothing but this kind of work (it doesn’t hurt to have a masters degree specifically in music industry administration either); handling complicated issues around works registrations, disputes, and conflicts; combing over raw CWR and certain types of DDEX files; being in the room with the powers that be at CMOs and adjacent entities; and understanding how works are licensed and how income participants are accounted to in different territories under potentially overlapping representation mandates framed by international treaties (Berne, Rome, etc.) and bilateral agreements and supported by local copyright laws and termination terms.
In a word, slapping “rights” into the company tagline/description of a music tech platform that was founded to do anything but rights administration and for whom the founders have little to zero background and experience specifically in music rights administration is the new adding “decentralized” to data company descriptions.
Music industry people, be careful regarding the services that you sign up for. Your copyrights are the most important assets that you have. Putting the management, representation, or administration of these assets, for any period of time, in the wrong hands can and will lead to a world of trouble for you now and potentially for years to come.
Music industry colleagues, don’t let non music rights people abuse the term “music rights”. It isn’t a trendy phrase to add to your tagline to be current with everything that’s going on in the industry (e.g. MMA, MLC, CRB rulings, Article 13, etc.)
Statement By Dae Bogan On The Cancellation Of His ‘Music Industry Entrepreneurship’ UCLA Summer Class
Dear UCLA and non-UC Students who enrolled in my Summer 2019 Music Industry Entrepreneurship class:
Regrettably, my class, which was scheduled to begin this Thursday through UCLA Summer Sessions and UCLA Herb Alpert School of Music, has been cancelled. If you enrolled in the course, the school has already unenrolled you and you can find another course in the Music Industry program.
I decided to cancel the class due to low enrollment, which has impacted a number of classes this summer. Unlike my winter class, which is generally over enrolled with a wait list, summer has proven to be particularly difficult (Maybe students do not want to take class in the summer?).
My curriculum requires a significant amount of group work (60% of the grade) to be distributed across student group members as groups progress through the class as mock co-founders of a fictitious music industry startup business. Consequently, the class requires a minimum threshold of enrolled students to make the course dynamic enough to highlight the entrepreneurial principles, fundamental business strategies and music industry best practices that I teach.
While I hate that the class had to be cancelled with such short notice, I felt that to maintain the integrity of my curriculum and to ensure that student who get to take my class benefit from the way in which it was designed cancelling was the only option.
Student reviews of Dae Bogan’s Music Industry Entrepreneurship class:
Hi Dae, Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life. I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.
– Student testimonial, Winter Quarter 2019
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class.
– Student testimonial, Winter Quarter 2018
If you are still interested in exploring entrepreneurship in the music industry, you may consider taking my online program Music Industry Entrepreneurship Masterclass which is a 4 hour sample of my full course. You can sign up for the masterclass at www.marcatoacademy.com.
90% Of Music Startups Fail – Improve Your Chances – Enroll In ‘Music Industry Entrepreneurship Masterclass’
Did you know that 90% of startups fail and while there may be 16 reasons why music startups fail in particular, failure still sucks for the hundreds of music startup founders who failed; especially those who could have gotten it right had they consulted with a music industry entrepreneurship coach.
My name is Dae Bogan and I am a 3x exited serial music industry entrepreneur; a Lecturer, Music Industry at UCLA Herb Alpert School of Music where I develop and teach “Music Industry Entrepreneurship,” which was recognized by Billboard on its list of “The 15 Best Music Business Schools In 2017;” and I am the founder and executive consultant of music startup consultancy, Rights Department, where I’ve helped over 40 founders from around the world develop, launch, scale, pivot, or exit their startups in the music and digital media industries.
Next weekend, for the first time ever, I will be teaching a live online Music Industry Entrepreneurship Masterclass with 9 different sessions to choose from on April 27th, 28th, and 39th. Enrollment starts at less than the price of a one hour coaching session and if you can’t make it, by registering, you will still receive a full recording of the masterclass plus any additional benefits based on your enrollment package.
One of my biggest issues as an artist manager is deciding which opportunities are most lucrative for my clients. Dae’s strategies around organization help you identify which skills you should prioritize in order to drive success for yourself or your team. With Dae’s insight, I have become more efficient and realistic in my pursuit of new ventures, with both short term and long terms goals in mind. — Ryan MacDonald, Entrepreneur
Not For You?
If you do not believe the masterclass applies to you, but you know an entrepreneur — in any industry — who may be interested in learning entrepreneurial skills and fundamental business strategies, please send them the information.
Conspiracy theorists be like…
16 year old Hanson Gregory invented the ring-shaped doughnut in 1847.
1+8+4+7 equals 20.
A ring-shaped doughnut has 2 circles — one outer and one inner.
20 written out twice is 2020.
The first day of the 16th week in year 2020 is 20.
The month in which the 16th week lands is April. April is the 4th month of the year.
4+16 equals 20.
4-20 reversed is 20-4 and if you remove the dash 20-4 is 204. (We’ll reference this later)
Adding the first two digits of 1847 (1+8) and the second two digits of 1847 (4+7) results in 9-11.
American astronomer Mary Watson Whitney was born on September 11th, 1847.
Mary believed that scientific training would prepare women to get traditional jobs in science in the 20th century.
Mary Watson Whitney died 21 days into the 21st year of the 20th century on January 21st, 1921 in Waltham, Massachusetts.
Waltham, Massachusetts was incorporated in 1884.
1+8+8+4 equals 21.
There are 21 letters in Hanson-Gregory-doughnut.
Hanson Gregory died in 1921.
A statue of Hanson Gregory was erected by the town of Glen Cove, Maine.
It takes 204 minutes to drive from Glen Cove, Maine to Waltham, Massachusetts.
The average American can eat 21 doughnuts in 204 minutes.
If someone eats 21 doughnuts in one sitting, clearly they have the munchies.
The munchies are attributed to smoking marijuana, which is referred to as 4-20.
You just read 21 lines of random ass facts that I pieced together with the loosest unsubstantiated connections that blew your mind.
“Conspiracy Theory Satire”
© 2019 Dae Bogan
Permission to use under Creative Commons license CC BY-NC-ND (Attribution-NonCommercial-NoDerivs)
You’re Invited To The SoCal Music Industry Professionals’ End Of Year Music Industry Happy Hour – Wed. Dec. 19th
Tonight, I finally had time to read a recent piece by Ari Herstand in which he reviewed a Spotify playlist submission service called Playlist Push owned by an acquaintance of mine. It was a good piece because Ari spent time using the service and met with the founder to ask questions. His review was credible because he was knowledgeable. Like the good journalist that I generally respect him as, he did his research well.
However, I was taken aback when I clicked through to another article — on registering music with music rights organizations (an obvious interest of mine) — that was referenced in the Playlist Push article and came across a passage at the end where Ari precedes to pass judgment on my company, TuneRegistry, and tells his readers that he can’t recommend us. This was shocking and upsetting because, unlike his review of Playlist Push, Ari has not used TuneRegistry and has never set with me, the founder, to discuss what we do or ask questions (despite the fact that I have invited him to do so in the past). In fact, he states in what is basically a sort of rant against our model, that he has questions about our service.
Worth mentioning that TuneRegistry is a new company that was created to get your songs registered most places for a fee. They don’t take a commission, so they don’t really put much effort into tracking down your royalties, they just get your songs registered and hope that the appropriate organizations pay you correctly (but you are required to register yourself with all the organizations they collect from – which is a major headache and NOT recommended). TuneRegistry takes a lot more effort and hands on work by you, but they serve a purpose for those that have the time, energy and understanding of how all this works and want to manage it themselves (and keep all their royalties).
But, you do not need to use them. Let me repeat, you do NOT need to use TuneRegistry (I got some questions about this). I just listed them as an alternative to an admin publishing company. To be honest, I can’t recommend them because of the headaches they cause in making you register with all these orgs. But some people like headaches. So… go for it! I recommend giving up 15% to a full-fledged admin publishing company and saving yourself the headache.
In response, I left the following comment on the article so that readers of Ari’s piece would receive more context from me, the founder of TuneRegistry:
TuneRegistry founder here. I appreciate that Ari decided to mention us in this piece. He’s one of the champs out here providing information to independent artists. That being said, as a music creator rights’ advocate, speaker, writer, music business educator (https://daeboganmusic.com/category/educator), and former indie artist and music manager, I would like to add some context to our offering as a counter to the negative-leaning and misleading tone presented in the piece.
TuneRegistry is an affordable (two Starbucks coffees a month) software that empowers DIY music creators to administer the music rights that they own and control, while retaining 100% of their copyrights and 100% of their royalties. We enable both composition side and master side rights administration, all in one place.
Prior to launching TuneRegistry — which was co-founded by a music industry professional & educator, two lawyers, and a technologist…all of whom are also musicians — I spent 2 years working with all of the U.S. music rights organizations to get them onboard to allow self-published music creators to reap the benefits of being their own publisher. This means, you do not have to give up 20% of your publishing income in perpetuity (until you cancel) just because a 3rd party publishing administrator registered a song for you with a PRO one time several years ago.
Ari states that we “don’t take a commission, so they don’t really put much effort into tracking down your royalties, they just get your songs registered and hope that the appropriate organizations pay you correctly.” It is correct that we do not take a commission. 100% of the royalties flow to the rights-holder. The notion that we do not care about your royalty flow is grossly misleading. We care immensely about your ability to be accounted to and paid royalties. It is this fundamental idea, the creators should be paid all of what they are due, that is at the heart of TuneRegistry. We work with creators every single day to clear conflicts, disputes, push customer service inquiries at societies forward, and provide education on how royalties work and how to collect them (see our free ebook “The DIY Musician’s Starter Guide To Being Your Own Label & Publisher” https://www.tuneregistry.com/lp/the-diy-musicians-starter-guide-to-being-your-own-label-and-publisher). I personally spend thousands of dollars and hundreds of hours in the music industry, at conferences and meeting with organizations and societies to improve outcomes for indies. In a word, we care. We are smaller than all of the traditional publishing administration companies that Ari mentioned in his piece, some of whom boast about having over 150,000 songwriters in their catalog. Without disparaging any of them, I will say that it is impossible to actively “track down” royalties for 150,000 songwriters. Passively receiving royalty payments and unauditied royalty statements, is not the same as tracking down royalties, something that I’ve done with my other company RoyaltyClaim.com, the world’s first search engine for unclaimed royalties, but I’ll digress.
Ari also mentions that, “you are required to register yourself with all the organizations they collect from – which is a major headache and NOT recommended.” We do not collect from any organization at this time. Because you receive 100% of your royalties, you must go to the organization and create accounts to provide them with your banking information so that they can pay you. You must also create accounts so we have an account to register your music into from the TuneRegistry dashboard. This is a one-time thing for only up to 6 organizations. It literally takes an hour or two to submit the applications. This isn’t really that much of a headache. In my opinion, a much bigger headache is giving up 20% of your U.S. publishing royalties in perpetuity (until you cancel) to a 3rd party because you couldn’t put a few hours on a Saturday afternoon aside to get this done. You (the reader) should do the math and be the judge. Can you take out one afternoon to join a few U.S. music rights organizations and then keep 100% of your U.S. music royalties or are you too busy to complete a few forms and would therefore opt to give away 20% of your publishing income in perpetuity? Also, the notion that creating your own accounts is “not recommended” is a fallacy. Not only do all of the organizations encourage music creators to be proactive in their own rights administration, they actively suggest and educate you on how to do so. See this article (https://daeboganmusic.com/2018/03/12/how-to-apply-for-a-harry-fox-agency-online-account-as-a-diy-musician-a-step-by-step-guide/) that we wrote with the approval of Harry Fox Agency showing indie songwriters step-by-step how to get their own account and unlock their Spotify mechanical royalties, which we’ve been doing for some time now (including facilitating opt-ins into direct Facebook, Instagram, and Oculus licenses). Our free ebook mentioned above provides instructions on how to properly setup your own music rights company. We’ve helped many artists and managers do so, and they’ve written positive feedback from this guidance (https://twitter.com/MissAlexWhite/status/1044997438753435649?s=19).
Ari stated, “TuneRegistry takes a lot more effort and hands on work by you, but they serve a purpose for those that have the time, energy and understanding of how all this works and want to manage it themselves (and keep all their royalties).” Yes, we built TuneRegistry for music creators who care about knowing what’s going on with their music business, who care about the ownership and management of their catalogs, and who’d rather get paid all of their U.S. music publishing income faster (no 2 calendar quarters delay by a 3rd party administrator) by being paid directly from U.S. music rights organizations.
Ari writes, “But, you do not need to use them. Let me repeat, you do NOT need to use TuneRegistry.” Technically, you do NOT need to use anyone. This was a bit of an unnecessary statement. He continues, “I got some questions about this. I just listed them as an alternative to an admin publishing company. To be honest, I can’t recommend them because of the headaches they cause in making you register with all these orgs. But some people like headaches.” I would be happy to discuss. I’ve invited you to this discussion several times. You have my email. And please drop the “it’s a headache” bit. That is an incredibly subjective and unfair characterization of the process, by someone who has yet to go through it with us, no less.
Ari concludes, “I recommend giving up 15% to a full-fledged admin publishing company and saving yourself the headache.” To this I say, to each his own. I think there are great admin publishing companies out there doing great work. Many, however, do not accept DIY musicians. In fact, one stated this during his panel at Music Biz Expo this summer. An artist in the room asked what he should do since traditional publishing administrators would not represent his small catalog. The speaker said that artists will just have to wait until their careers grow. I stood up and rejected that notion and introduced TuneRegistry. I do not accept that music creators need to give away up to 20% of their U.S. publishing income. And we’ve been proving this with our users since we launched at SXSW in 2017.
In closing, Ari I appreciate your desire and work to spread information to music creators. Many look to you for advice, insight, and truth. As a writer or contributing journalist myself, I respect your usual research-driven evaluations of services and resources. However, I don’t think you gave us a fair review here since you’ve neither used TuneRegistry nor set down with me to talk about what we’re doing or how. Since you chose to mention my company in your article, a company that my team and I spend and sacrifice so much time and resources to help hundreds of DIY music creators, I would like to invite you, again, to have a discussion with me so that you can get a demo and ask any questions that you may have.
– Dae Bogan
Co-founder & Chief Executive Officer, TuneRegistry
Lecturer of Musicology, UCLA Herb Alpert School of Music