SXSW is by far my favorite music industry event. I’ve been honored to join the SXSW community as a mentor for the past three years. One of the many amazing things about SXSW is its hosting hundreds of artists, bands, and ensembles from around the world. Showcasing artists perform at dozens of venues for an entire week bringing together an array of musical experiences for everyone to enjoy, no matter their tastes. I’ve discovered new and up-and-coming artists, experienced interesting musical styles and performances, and have been awed by undiscovered talent.
SXSW organizers also highlight the impact showcasing has on many artists’ careers:
SXSW Showcasing Artists benefit from career changing exposure and publicity provided by the amazing mix of influential participants who attend SXSW every year. Showcasing at SXSW means performing in one of the many venues located in famous downtown Austin for industry reps, media members, and thousands of fans and fellow musicians from all over the world.
If you’ve ever thought about showcasing at SXSW, now is the time to working towards that goal. Today, SXSW Showcasing Artists applications open at SXSW.com. The deadline for early entry is Friday, September 8, 2017.
For full details, visit https://www.sxsw.com/apply-to-participate/showcase-applications/
Music Industry Professionals: Never Let “Genreism” Pigeon-hole You (My Brief Reaction To Music Business Worldwide’s Sit Down With IGA’s President & COO, John Janick)
Music Business Worldwide set down with Interscope Geffen A&M President & COO, John Janick, to “ask about his five years at IGA, how building Fueled By Ramen prepared him for the job, and a host of modern industry issues.” What I like the most about this piece is the fact that it demonstrates and reinforces the idea that, against the general notion that music industry folks are narrowly focused on specific genres (or genre groups), one can achieve success across genres.
Too often do we pigeon-hole ourselves (or others) because of this limiting idea that you’re just an “emo-indie dude” or just a “hip-hop head”.
When you love music, you love music. When you’re savvy, you’re fucking savvy. Genres are labels. There are nuances between genres, of course, and obviously there are stereotypes and customs that drive “communities” around artists, but on a high-level, if you really care about what you’re doing and have the tenacity to get shit done, things will work out.
It reminds me of when I got into managing EDM DJs. I was side-eyed by a number of promoters until my DJ played Coachella the same year that my hip-hop act was in a national ad as the face of a Reebook sneaker campaign.
Don’t let “genreism” stop you!
Read the full interview here: https://www.musicbusinessworldwide.com/john-janick-im-entrepreneur-dont-like-lose/
I’m so proud to be able to unveil the info website for Royalty Claim today. I’ve had endless sleepless nights developing and designing the info site, and the actual database platform that’s launching soon.
Check it out, get your questions answered (see FAQ page), and pre-register for the beta.
The first public demo will be this Thursday at SCMIP x AMC LA Music Industry Meetup | DTLA Arts District.
In a recent article discussing Spotify’s year-over-year growth, Music Ally suggested that there is “evidence that Spotify may be planning to allow brands to sponsor individual tracks within its service” and shared a Twitter user’s post that appears to show a Sponsored Music / Sponsored Song indicator on the user’s Spotify account.
Not seen this in my Spotify settings before 🤔 pic.twitter.com/hWT58ymj1g
— Talia 🇪🇺 (@talia) June 2, 2017
Music Ally went on to clarify that they “contacted Spotify to ask about sponsored songs, and the [Spotify’s] spokesperson provided this response: ‘We are always testing new ways of putting the right music in front of the right audiences. But we don’t have any more information to share right now.'”
If brands can buy visibility for select songs over others, what is to stop major labels (and major indie labels) from cosying up with any one of their many strategic brand partners to influence the visibility of their songs over others? I suppose they already can and do do this with curated branded playlists.
If this does rollout, how will streaming monitoring services such as Nielsen — which factors streaming data into the ranking algorithm of some of their Billboard charts — take these streams into account? Will the Recording Industry Association of America (RIAA) allow these streams to be factored into Gold and Platinum certification? How will these sponsored streams affect overall royalty calculations and payments to artists and songwriters? And why does this all reek of payola?
Post your thoughts in the comments.