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Is Spotify Rolling Out Sponsored Songs? And Why Does That Reek Of Payola?

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In a recent article discussing Spotify’s year-over-year growth, Music Ally suggested that there is “evidence that Spotify may be planning to allow brands to sponsor individual tracks within its service” and shared a Twitter user’s post that appears to show a Sponsored Music / Sponsored Song indicator on the user’s Spotify account.

Music Ally went on to clarify that they “contacted Spotify to ask about sponsored songs, and the [Spotify’s] spokesperson provided this response: ‘We are always testing new ways of putting the right music in front of the right audiences. But we don’t have any more information to share right now.'”

If brands can buy visibility for select songs over others, what is to stop major labels (and major indie labels) from cosying up with any one of their many strategic brand partners to influence the visibility of their songs over others? I suppose they already can and do do this with curated branded playlists.

If this does rollout, how will streaming monitoring services such as Nielsen — which factors streaming data into the ranking algorithm of some of their Billboard charts — take these streams into account? Will the Recording Industry Association of America (RIAA) allow these streams to be factored into Gold and Platinum certification? How will these sponsored streams affect overall royalty calculations and payments to artists and songwriters? And why does this all reek of payola?

Post your thoughts in the comments.

10 Random Thoughts On The Business Of Music Videos

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I don’t discuss music videos often enough. Here are 10 random thoughts. Feel free to add to it (or ask questions) in the comments:

1. If you’re going to monetize your music video (make it available for sale/download), you should consider getting an ISRC for it. Yes, videos can (and should) have an ISRC. This ISRC is separate from the ISRC of the track being performed in the video.

2. You’d be surprised to know this, but music videos still earn significant reach on broadcast and OTT (over the top) platforms. Check out YANGAROO DMDS for pitching to MTV, MTV U, BET, NuVo, CMT, and more. Your video needs to be broadcast quality WITH closed captions.

3. There are many websites where you can monetize and set permissions for your music videos, including social media and discovery sites like DailyMotion. Check out Vydia for managing the distribution of your videos across your socials.

4. If you haven’t joined a Multi-Channel Network to monetize music on YouTube, you should read up on them. Fullscreen and INDMUSIC are two of many MCNs that will help monetize your music in other people’s videos and increase the ad sale amounts of ads on your own channel. These are master side “master use royalties.”

5. Audiam will help you collect composition side “sync royalties” from YouTube. In doing so, they also claim to unlock “performance royalties” paid to you by your PRO.

6. Pitch your music videos for plays in retail stores. Mood Media, PlayNetwork, Inc., Shoplifter In-Store Radio Promotion, and several others can help get your music video playing inside retail shops and malls reaching millions of shoppers. I own Maven Promo, so you can always consider pitching to my small network of 130 retail stores.

7. Sometimes bands can’t afford a full production music video. Lyric videos are great promotional tools as an alternative to nothing at all. I actually place lyric videos on my network often. Here are some great resources to have lyric videos made.

8. If your song is explicit, make sure that you have a clean cut version of the music video. Don’t wait until you land an opportunity for placement or a feature to get it done. Your editor may not be available to cut the clean version in a timely manner. I deal with this every month.

9. The three copyrights associated with a music video: 1.) the copyright in the composition (requires a grant of synchronization right), 2.) the copyright in the sound recording (requires a master use right), and 3.) the copyright in the motion picture itself. If your artist doesn’t own and control all three copyrights, make sure to have paperwork drawn up with whomever owns and controls a particular copyright granting the artist the rights, before distributing.

10. I don’t have a 10th thought, but it would be weird to end at 9.

Spotify Moves Spotify Ad Studio Into Beta – Opens Up To Indie Artists & Managers

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I’ve been hearing that Spotify​ is rolling out their BETA for their new Spotify Ad Studio, which they are comparing to Google Adwords and Facebook. Some artist managers I’ve spoken with are already in the beta and using it to run ad campaigns on Spotify.

One manager posted in a group that I’m in:

Everyone go to adstudio.spotify.com and check it out for yourselves. Apparently I already have access. The targeting doesn’t get as fine as Facebook, for example, and there’s a $250 minimum spend which gets about 10,000 airings at $0.025 each. There’s also a $5,000 maximum, I presume per campaign, and above that you’re getting into their Spotify For Brands territory which has a $25,000 campaign minimum spend.

They also specify that they don’t currently support driving traffic to songs or playlists. Their ad objectives are ‘Announce an event,’ ‘Raise brand awareness,’ ‘Drive people to my website,’ and ‘Other.’

If you’re interested in advertising content, they encourage you to email adstudio@spotify.com

Want to learn more, here’s a Google Doc with FAQs:

https://docs.google.com/document/d/1fJy2Oa5wfIjC_JSU4CaMwsEI7foZmvsNajv1gbyTtXA/edit#heading=h.b2gzvaa9sgx

[VIDEO] Independent Music Industry Conference Panel Live Video

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If you missed the inaugural Independent Music Industry Conference, produced by Mike Ziemer, producer of the So What Music Festival, you missed a very cool and informative boutique event. But, don’t worry! Below are the live videos from the Record Label panel and the Music + Technology panel, both moderated by me.

Record Label Panel

Music + Technology Panel

If you can’t view this video, click here.

Teen-Focused App Musical.ly Is the Music Industry’s New Secret Weapon | VICE | United Kingdom


Awesome article by Vice on how young singers and rappers are using musical.ly to build fanbases, promote new music, drive engagement and sales, and generate buzz that has led to record deals, radio airplay, and ranking on Billboard charts.

Are any of you using musical.ly as a part of your overall digital strategy? If so how and what results have you seen? 

Impressive app sets for a music tech startup:

Musical.ly boasts more than 11 million video uploads per day from more than 120 million users worldwide; 64 percent of the app’s American users fall within the coveted 13–24 demographic, and 75 percent are female. Hoping to capitalize on that audience, Dae Dae debuted a 15-second snippet of “Wat U Mean” on musical.ly in August; to promote it, he hosted an in-app contest challenging listeners to make a music video of themselves performing his signature dance, where he languidly swings his arms in the air to the song’s staccato “Aye” shouts. Since its inception, the challenge has yielded a staggering 153,719 responses, with scores of newly won fans performing their own renditions of the “Aye” dance.

Read full article: http://www.vice.com/en_uk/read/the-social-media-app-musically-is-changing-music-marketing-v23n07

Dae Bogan To Speak On Content Marketing Panel At FestForums Santa Barbara 2016

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Live in/near Santa Barbara? If so, consider attending FestForums Santa Barbara 2016 in mid November 2016.

I will be speaking on a panel titled “Content Marketing: Why Festivals Have A Leg Up
 
Panel Description:
Festivals are in the business of creating valuable experiences and the goal for brands is to use these experiences to connect with their customers. With so much digital content being created, brands are able to connect more intimately than ever, even when consumers are far away from the festival. Let’s explore the brands, the experiences, and how we can use them to the benefit of festivals, sponsors and consumers.
 
Moderator: Stuart McNaught, FestForums
 
Panelists:
Raymond Roker, Goldenvoice
Brian Rucker, Pandora
Dae Music, TuneRegistry
Curt Mosel, ArtsQuest
Jesse Lawrence, Ticket IQ
 
Complete details and schedule at www.festforums.com

20 Different Ways to Release an Album: From Beyonce to Frank Ocean to U2 & Beyond

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Having trouble developing a release strategy for your new album? Check out the release strategy of 20 different albums on this article “20 Different Ways to Release an Album: From Beyonce to Frank Ocean to U2 & Beyond” on Billboard: http://www.billboard.com/biz/articles/news/digital-and-mobile/7495436/20-different-ways-to-release-an-album-from-beyonce-to


Also, check out my article “10 Steps to Building a Single Release Campaign” on CD Baby DIY Musician’s Blog: 10 steps to building a single release campaign: https://www.indieonthemove.com/blog/2013/11/10-ways-to-raise-funds-for-your-next-music-project-without-selling-a-single-record


Also, check out my article “10 Ways To Raise Funds For Your Next Music Project (Without Selling A Single Record)” on Indie on the Move website: https://www.indieonthemove.com/blog/2013/11/10-ways-to-raise-funds-for-your-next-music-project-without-selling-a-single-record


And always remember to REGISTER BEFORE YOU RELEASE with TuneRegistry.

What Musicians Should Know About YouTube’s New Music App

[This article was written by Gray Gannaway and it originally appeared on his website. It is re-published here with his permission.]

YouTube announced the arrival of its new YouTube Music app on both iOS and Android devices. This news quickly follows last month’s announcement of YouTube Red, and may prove to be a useful product for people that primarily listen to music on YouTube. Read on for a quick overview on the new app, including its pros and cons for both fans and musicians.

New Layout

The YouTube Music app features 3 main tabs at launch: Home, Recommendations, and Liked Songs. The Home tab prominently features “My Station” which is an endless mix of videos based on your music listening history on YouTube. Below that, YouTube provides Genre Stations for the genres they think you’ll be interested in, as well as videos you’ve previously watched or may be interested in.

 

Read More…

mydiveo Launches Beta To Help Indie Artists Connect And Get Discovered

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I am thrilled to announce that my clients Driss Ouazzani and Roslynn Cobarrubias have officially launched mydiveo in beta. Sort of a video-based Linkedin for the creative community, mydiveo aims to help artists connect and get discovered.

mydiveo is a global talent discovery platform fostering creative collaborations and new connections between artists, music lovers, music industry professionals and brands. mydiveo makes it easy to find and connect with local talent worldwide and enables artists to engage with their community.

Sign-up for a free mydiveo account at www.mydiveo.com.

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