Archive | Music Marketing RSS for this section

Spotify Moves Spotify Ad Studio Into Beta – Opens Up To Indie Artists & Managers

18447404_10212064058893381_4825200592698082113_n

 

I’ve been hearing that Spotify​ is rolling out their BETA for their new Spotify Ad Studio, which they are comparing to Google Adwords and Facebook. Some artist managers I’ve spoken with are already in the beta and using it to run ad campaigns on Spotify.

One manager posted in a group that I’m in:

Everyone go to adstudio.spotify.com and check it out for yourselves. Apparently I already have access. The targeting doesn’t get as fine as Facebook, for example, and there’s a $250 minimum spend which gets about 10,000 airings at $0.025 each. There’s also a $5,000 maximum, I presume per campaign, and above that you’re getting into their Spotify For Brands territory which has a $25,000 campaign minimum spend.

They also specify that they don’t currently support driving traffic to songs or playlists. Their ad objectives are ‘Announce an event,’ ‘Raise brand awareness,’ ‘Drive people to my website,’ and ‘Other.’

If you’re interested in advertising content, they encourage you to email adstudio@spotify.com

Want to learn more, here’s a Google Doc with FAQs:

https://docs.google.com/document/d/1fJy2Oa5wfIjC_JSU4CaMwsEI7foZmvsNajv1gbyTtXA/edit#heading=h.b2gzvaa9sgx

[VIDEO] Independent Music Industry Conference Panel Live Video

imi-conference

If you missed the inaugural Independent Music Industry Conference, produced by Mike Ziemer, producer of the So What Music Festival, you missed a very cool and informative boutique event. But, don’t worry! Below are the live videos from the Record Label panel and the Music + Technology panel, both moderated by me.

Record Label Panel

Music + Technology Panel

If you can’t view this video, click here.

Teen-Focused App Musical.ly Is the Music Industry’s New Secret Weapon | VICE | United Kingdom


Awesome article by Vice on how young singers and rappers are using musical.ly to build fanbases, promote new music, drive engagement and sales, and generate buzz that has led to record deals, radio airplay, and ranking on Billboard charts.

Are any of you using musical.ly as a part of your overall digital strategy? If so how and what results have you seen? 

Impressive app sets for a music tech startup:

Musical.ly boasts more than 11 million video uploads per day from more than 120 million users worldwide; 64 percent of the app’s American users fall within the coveted 13–24 demographic, and 75 percent are female. Hoping to capitalize on that audience, Dae Dae debuted a 15-second snippet of “Wat U Mean” on musical.ly in August; to promote it, he hosted an in-app contest challenging listeners to make a music video of themselves performing his signature dance, where he languidly swings his arms in the air to the song’s staccato “Aye” shouts. Since its inception, the challenge has yielded a staggering 153,719 responses, with scores of newly won fans performing their own renditions of the “Aye” dance.

Read full article: http://www.vice.com/en_uk/read/the-social-media-app-musically-is-changing-music-marketing-v23n07

Dae Bogan To Speak On Content Marketing Panel At FestForums Santa Barbara 2016

FestForum

Live in/near Santa Barbara? If so, consider attending FestForums Santa Barbara 2016 in mid November 2016.

I will be speaking on a panel titled “Content Marketing: Why Festivals Have A Leg Up
 
Panel Description:
Festivals are in the business of creating valuable experiences and the goal for brands is to use these experiences to connect with their customers. With so much digital content being created, brands are able to connect more intimately than ever, even when consumers are far away from the festival. Let’s explore the brands, the experiences, and how we can use them to the benefit of festivals, sponsors and consumers.
 
Moderator: Stuart McNaught, FestForums
 
Panelists:
Raymond Roker, Goldenvoice
Brian Rucker, Pandora
Dae Music, TuneRegistry
Curt Mosel, ArtsQuest
Jesse Lawrence, Ticket IQ
 
Complete details and schedule at www.festforums.com

20 Different Ways to Release an Album: From Beyonce to Frank Ocean to U2 & Beyond

frank-ocean


Having trouble developing a release strategy for your new album? Check out the release strategy of 20 different albums on this article “20 Different Ways to Release an Album: From Beyonce to Frank Ocean to U2 & Beyond” on Billboard: http://www.billboard.com/biz/articles/news/digital-and-mobile/7495436/20-different-ways-to-release-an-album-from-beyonce-to


Also, check out my article “10 Steps to Building a Single Release Campaign” on CD Baby DIY Musician’s Blog: 10 steps to building a single release campaign: https://www.indieonthemove.com/blog/2013/11/10-ways-to-raise-funds-for-your-next-music-project-without-selling-a-single-record


Also, check out my article “10 Ways To Raise Funds For Your Next Music Project (Without Selling A Single Record)” on Indie on the Move website: https://www.indieonthemove.com/blog/2013/11/10-ways-to-raise-funds-for-your-next-music-project-without-selling-a-single-record


And always remember to REGISTER BEFORE YOU RELEASE with TuneRegistry.

What Musicians Should Know About YouTube’s New Music App

[This article was written by Gray Gannaway and it originally appeared on his website. It is re-published here with his permission.]

YouTube announced the arrival of its new YouTube Music app on both iOS and Android devices. This news quickly follows last month’s announcement of YouTube Red, and may prove to be a useful product for people that primarily listen to music on YouTube. Read on for a quick overview on the new app, including its pros and cons for both fans and musicians.

New Layout

The YouTube Music app features 3 main tabs at launch: Home, Recommendations, and Liked Songs. The Home tab prominently features “My Station” which is an endless mix of videos based on your music listening history on YouTube. Below that, YouTube provides Genre Stations for the genres they think you’ll be interested in, as well as videos you’ve previously watched or may be interested in.

 

Read More…

mydiveo Launches Beta To Help Indie Artists Connect And Get Discovered

mydiveo

I am thrilled to announce that my clients Driss Ouazzani and Roslynn Cobarrubias have officially launched mydiveo in beta. Sort of a video-based Linkedin for the creative community, mydiveo aims to help artists connect and get discovered.

mydiveo is a global talent discovery platform fostering creative collaborations and new connections between artists, music lovers, music industry professionals and brands. mydiveo makes it easy to find and connect with local talent worldwide and enables artists to engage with their community.

Sign-up for a free mydiveo account at www.mydiveo.com.

Independent Artists Can Now Reach Music Fans On In-store Music Video Network

image

INDEPENDENT ARTISTS: We are currently accepting music submissions for the in-store music video network broadcasting in over 130 teen retail stores across the United States for the month of July. Discounts available for early-bird submissions. Must be CLEAN music videos, lyric videos, or artwork videos (still image + background music).

%d bloggers like this: