10 Random Thoughts On The Business Of Music Videos
1. If you’re going to monetize your music video (make it available for sale/download), you should consider getting an ISRC for it. Yes, videos can (and should) have an ISRC. This ISRC is separate from the ISRC of the track being performed in the video.
2. You’d be surprised to know this, but music videos still earn significant reach on broadcast and OTT (over the top) platforms. Check out YANGAROO DMDS for pitching to MTV, MTV U, BET, NuVo, CMT, and more. Your video needs to be broadcast quality WITH closed captions.
3. There are many websites where you can monetize and set permissions for your music videos, including social media and discovery sites like DailyMotion. Check out Vydia for managing the distribution of your videos across your socials.
5. Audiam will help you collect composition side “sync royalties” from YouTube. In doing so, they also claim to unlock “performance royalties” paid to you by your PRO.
6. Pitch your music videos for plays in retail stores. Mood Media, PlayNetwork, Inc., Shoplifter In-Store Radio Promotion, and several others can help get your music video playing inside retail shops and malls reaching millions of shoppers. I own Maven Promo, so you can always consider pitching to my small network of 130 retail stores.
7. Sometimes bands can’t afford a full production music video. Lyric videos are great promotional tools as an alternative to nothing at all. I actually place lyric videos on my network often. Here are some great resources to have lyric videos made.
8. If your song is explicit, make sure that you have a clean cut version of the music video. Don’t wait until you land an opportunity for placement or a feature to get it done. Your editor may not be available to cut the clean version in a timely manner. I deal with this every month.
9. The three copyrights associated with a music video: 1.) the copyright in the composition (requires a grant of synchronization right), 2.) the copyright in the sound recording (requires a master use right), and 3.) the copyright in the motion picture itself. If your artist doesn’t own and control all three copyrights, make sure to have paperwork drawn up with whomever owns and controls a particular copyright granting the artist the rights, before distributing.
10. I don’t have a 10th thought, but it would be weird to end at 9.
What Musicians Should Know About YouTube’s New Music App
[This article was written by Gray Gannaway and it originally appeared on his website. It is re-published here with his permission.]
YouTube announced the arrival of its new YouTube Music app on both iOS and Android devices. This news quickly follows last month’s announcement of YouTube Red, and may prove to be a useful product for people that primarily listen to music on YouTube. Read on for a quick overview on the new app, including its pros and cons for both fans and musicians.
New Layout
The YouTube Music app features 3 main tabs at launch: Home, Recommendations, and Liked Songs. The Home tab prominently features “My Station” which is an endless mix of videos based on your music listening history on YouTube. Below that, YouTube provides Genre Stations for the genres they think you’ll be interested in, as well as videos you’ve previously watched or may be interested in.
CD Baby Launches Illustrated Sounds Its First YouTube Multi-Channel Network
YouTube Content ID and the MCN (multi-channel network) model has become a booming business for many in the music industry. For many years now, independent artists have looked to MCNs to help them increase and capture the revenues generated against their music on YouTube. Not only does independent artists earn revenue from ads served in and around the videos they upload to their own YouTube channel, but also when ads are served against videos uploaded by other users who use the artist’s music (such as background music for a silly video).
Independent Artists Can Now Reach Music Fans On In-store Music Video Network
INDEPENDENT ARTISTS: We are currently accepting music submissions for the in-store music video network broadcasting in over 130 teen retail stores across the United States for the month of July. Discounts available for early-bird submissions. Must be CLEAN music videos, lyric videos, or artwork videos (still image + background music).
Dae Bogan To Moderate “Online Video & Music-Related Content: Promotion and Monetization Strategies” Panel At The Digital Entertainment World Conference
I am excited to announce that I will be joining the likes of Eddy Moretti (Chief Creative Officer of VICE Media Group), Steve Mosko (President of Sony Pictures Television), Ynoz Kreiz (President of Maker Studios), and Thomas Gewecke (Chief Digital Officer and Executive Vice President, Strategy and Business Development of Warner Bros. Entertainment) as the official moderator of the panel “Online Video & Music-Related Content: Promotion and Monetization Strategies” at the Digital Entertainment World conference next month.
Dae Bogan To Moderate Panel on Video Distribution & Monetization at Indie Entertainment Summit
I am excited to come back to this amazing event for independent creators, musicians, and filmmakers and present a panel on video distribution and monetization. The panel will dive into video optimization, various distribution outlets, fan engagement methods, and how to make money in the digital era. Panelists includes representatives from Fullscreen, Omnia Media, and more. For complete details, visit www.indieentertainmentsummit.com.
[Press] ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores
ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores
“Myspace Presents” to launch on February 14th in Shiekh Shoes retail stores across the U.S.
Los Angeles, California—February 11, 2014—Myspace (myspace.com) and Los Angeles-based out-of-home digital entertainment network startup ChazBo Music, announced today that Myspace has signed on to curate a sixty minute programming block titled “Myspace Presents” giving patrons of Shiekh Shoes access to the same quality content available on Myspace’s newly redesigned platform. Conceptualized by ChazBo Music’s Founder and CEO Dae Bogan, and developed by Myspace’s artist relations’ team, “Myspace Presents” will feature the latest music videos from upcoming and buzzworthy artists, intertwined with original programming produced by the Myspace editorial team. Read More…
Shopping And Music Discovery: A Resource For Indie Artists To Generate Exposure For Your Music In Retail Environments
Every month thousands of indie artists publish new music and videos to the Internet hoping to break through the clutter for the chance to generate exposure that reaches new listeners and gains new fans. Every month thousands of indie artists are reminded how difficult it is to earn the kind of exposure that reaches new listeners without the support and deep pockets of a major label.
Sure, there are some successes. There are dozens of indie artists buzzing on blogs and going viral on YouTube. There are dozens of artists generating hundreds to thousands of downloads. There are dozens of artists earning new followers every day. Unfortunately, the indie rock stars represent a small fraction of the indie artist community as a whole — an exception to the rule. Read More…
Maejor Ali Features Justin Bieber And Juicy J In New MV For The Song “Lolly” Produced By Young Yonny
Detroit-born recording artist, songwriter and record producer, Maejor Ali features Justin Bieber and Juicy J in a new music video for the song “Lolly”. “Lolly”–produced by my cousin Young Yonny–was independently released on February 4th, 2013.
ChazBo Music (Beta) Goes Live
After months of development, I’m happy to announce that my music tech startup, ChazBo Music (Beta) and our website is now live!
ChazBo Music is a cloud-based music video digital signage solution for businesses and a music video distribution and promotion platform for artists and record labels.
A more official press release will go out in the next few hours with more details including our launch partners and first customer.
Visit http://www.chazbomusic.com for more information.
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