For years I’ve been asked to live stream my classes and workshops. I’ve finally decided to do something even better: I’ve decided to develop an online music business academy.
Over the next few months, I will be developing and publishing music business education online courses under the brand Marcato Academy. In music theory, “marcato” is the Italian word for emphasis and here I use it to mean an emphasis on quality music business education.
To kick-off to this journey, I’ve decided to put together a series of FREE masterclasses in cities that I will be visiting over the next several weeks to speak at music industry conferences or catch up with family and friends.
The “Music Industry Entrepreneurship Masterclass Tour” will feature four spot dates of 2 hour classes held in Brooklyn, Oakland, Cleveland, and Los Angeles.
Topics To Be Covered:
Intellectual Property (IP) – What is IP? What IP does your business create? How to protect your IP? What third-party IP does your business use? How to be compliant in the use of third-party IP?
Rights Administration & Licensing – What rights do you own and/or control? How are rights licensed and monetized? What are some rights administration best practices? When and how to join music rights organizations?
Business Formation – What business formation options are available to you? What are the pro’s and con’s between different entity structures? What are some tax implications that should be considered?
Go-To-Market Strategy – How to conduct market research in the music industry? How to develop a go-to-market strategy? How to market on a budget?
Team Building – When and how to build your team? How to seek, vet, and hire freelancers? How to leverage interns in a mutually beneficial manner? Best practices for remote organization management.
Networking & Personal Branding – How to establish a personal brand as a music industry professional? How to find networking opportunities? Online networking best practices?
Ideal Attendees: Music industry entrepreneurs starting or currently operating record labels, music publishing companies, artist management firms, music production houses, and self-managed DIY musicians.
Tour Dates (Masterclass @ 11AM):
Sat. 9/30 – Brooklyn – 395 Warehouse – 395 Johnson Ave, Brooklyn, NY 11206
VIEW FROM THE TOP: THE FUTURE OF MACHINE-TO-MACHINE RIGHTS MANAGEMENT
If licensing and royalty payments are ever to be managed with the same machine-to-machine efficiency as media distribution and consumption, rights information must be put into machine-readable formats. A panel of senior executives from across media sectors to discuss the status of various initiatives to get rights information into machine-readable form, the challenges they’re facing, and how close or far we are from reliable machine-to-machine rights clearances.
PANELISTS:
Dae Bogan, Co-founder and CEO, TuneRegistry
Christopher Kenneally, Director, Business Development, Copyright Clearance Center
Benji Rogers, CEO, dotblockchain Music
Michael Shanley, Vice President of IT Business Development, Music Reports
Michael Simon, President & CEO, Rumblefish MODERATOR: Christopher Kenneally, Copyright Clearance Center
Fordham University School of Law, Lincoln Center Campus, New York, NY
Copyright and Technology NYC 2018 is the ninth annual one-day conference that focuses on the dramatic and fast-moving influences that technology has on copyright in the digital age. We are the unique forum where technologists, attorneys, media industry people, and public policy decision makers get together in the same room for intelligent dialog over current hot topics related to copyright and technology.
Match Game: The Problem of Matching Music Recordings to Compositions
The dramatic growth of streaming has exposed an Achilles’ Heel in the music industry: matching sound recordings to their underlying musical compositions. Music services face challenges in determining which songwriters and music publishers they should pay royalties for the tracks they stream for their users. Accurate linking of sound recordings to compositions has proven problematic: it has led to controversies and lawsuits as well as opportunities for technological solutions. We’ll discover the state of the art in technology as well as industry-level attempts to solve this growing problem.
The SF MusicTech Summit brings together visionaries in the evolving music/business/technology ecosystem, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians, and organizations who work with them at the convergence of culture and commerce. We meet to do business and discuss, in a proactive, conducive to dealmaking environment.
I am excited to announce the next SoCal Music Industry Professionals (Meetup | Facebook) meetup taking place at my absolute favorite taco joint (which happens to be a beautiful venue for live music on La Brea in Mid-Wilshire District) — Candela La Brea!
I’ve know the owners for almost a decade, having hosted events/parties in this space as a college student/club promoter. The family has completely revamped the space, so I am thrilled to host my music industry colleagues here to network and check it out the space (Red Bull just hosted a sick music event here last night). My buddy Omar, the GM, was kind enough to grant us the full upstairs lounge with a private bar (great margaritas) and a complimentary chips & salsa bar sponsored by Royalty Claim (you can also order food from the full menu…the tacos are AMAZING!).
I’m excited to join fellow music tech founders Eron Bucciarelli (Soundstr), Benji Rogers (DotblockchainMedia), and Jason Trikakis (HelloSugoi) for a panel submission to SXSW 2018. Please vote and share the submission for “How Tech Can Save the Music Industry” #MusicTransparency
How Tech Can Save the Music Industry
The music industry is in dire need of change not only to thrive, but survive. Streaming, pirating and the secondary ticket market have dealt serious blows to our industry’s major revenue streams, but technology can be our savior. Join experts from the royalty, rights, ticketing and metadata blockchain sectors to learn not only how tech can provide short-term solutions, but also build a more sustainable industry. Join us to learn how tech can save the music industry. #MusicTransparency
QUESTIONS
What are the current and near-future major issues of the industry that could be disrupted by technology?
What solutions can tech offer and how can they be practically applied to our everyday lives?
What is the long-term impact of these tech solutions? What happens without these solutions based on the current landscape of our industry?
Known as the longest running conference serving the urban music community (1989-2009 and returning in 2014), Urban Network Digital & Music Industry Quarterly Magazine (MIQ)’s Business of Music Conference boasted over 1000 attendees in 2016, with over 70 independent recording acts performing over the 3 day conference.
This year, The Business of Music Conference will feature nearly a dozen panels and seminars with top executives from major & indie labels, publishing companies, radio broadcasters, music streaming services, and music supervisors, sharing their expertise and knowledge.
Dae Bogan has been added to speak on the panel “Digital Rebellion Pt. 2: Navigating the World of Music Streaming” on Friday, June 9, 2017, from 2:30pm – 3:45pm.
Dae Bogan, the Co-founder & CEO of music rights and metadata management tech startup TuneRegistry and a Lecturer of Musicology at the UCLA Herb Alpert School of Music, will be joining music industry consultant, Geoff Mayfield, and Warner Brothers Records’ Vice President of A&R, Eesean Bolden, on a panel at the XLIVE Data & Analytics Summit 2017, which takes place April 4th – 5th, 2017 at The Paley Center for Media in Beverly Hills, California.
For 14 years XLIVE has been providing resources and information to the festival and live event industry. The XLIVE Data & Analytics Summit will convene festival and live event producers, leading data and analytics executives, in addition to brands hosting their own corporate events and festivals. With over $1.1 billion invested in event technology in 2016, the digital transformation in the live event sector is growing at unprecedented levels. As live events and festivals experience increased competition from one another and strive to provide unique experiences for fans and attendees alike, technology will serve as a cornerstone in this effort for years to come. With this digitization of the live event experience – event organizers can now harness the power of their data to more effectively engage attendees, understand customer behavior, increase revenue, analyze competition, identify talent trends, monetize assets, enhance sponsorship activation and more!
Bogan, Mayfield, and Bolden will offer insight and commentary on the panel “MUSICOLOGY – HOW EMERGING ARTISTS IN MUSIC USE DATA AND ANALYTICS TO GROW AND MONETIZE THEIR FANBASE” which will take place on Wednesday, April 5th, 2017 from 2:50pm – 3:30pm.
The panel description is as follows: The music industry has undergone a transformation over the past decade thanks to the emergence of digital streaming as the primary means for Millennial audiences discovering new artists. Our afternoon fireside chat will convene music industry experts to discuss the use of analytics in digital music streaming to help emerging artists build their fanbase through planning their tour schedules and festival calendars. We’ll also explore the issue of data ownership in the music industry to uncover how emerging artists can more effectively monetize their fans through digital streaming before and after they go on tour.
Tickets are available online. Get 10% OFF with code XLDAEB15
