Dae Bogan, the Co-founder & CEO of music rights and metadata management tech startup TuneRegistry and a Lecturer of Musicology at the UCLA Herb Alpert School of Music, will be joining music industry consultant, Geoff Mayfield, and Warner Brothers Records’ Vice President of A&R, Eesean Bolden, on a panel at the XLIVE Data & Analytics Summit 2017, which takes place April 4th – 5th, 2017 at The Paley Center for Media in Beverly Hills, California.
For 14 years XLIVE has been providing resources and information to the festival and live event industry. The XLIVE Data & Analytics Summit will convene festival and live event producers, leading data and analytics executives, in addition to brands hosting their own corporate events and festivals. With over $1.1 billion invested in event technology in 2016, the digital transformation in the live event sector is growing at unprecedented levels. As live events and festivals experience increased competition from one another and strive to provide unique experiences for fans and attendees alike, technology will serve as a cornerstone in this effort for years to come. With this digitization of the live event experience – event organizers can now harness the power of their data to more effectively engage attendees, understand customer behavior, increase revenue, analyze competition, identify talent trends, monetize assets, enhance sponsorship activation and more!
Bogan, Mayfield, and Bolden will offer insight and commentary on the panel “MUSICOLOGY – HOW EMERGING ARTISTS IN MUSIC USE DATA AND ANALYTICS TO GROW AND MONETIZE THEIR FANBASE” which will take place on Wednesday, April 5th, 2017 from 2:50pm – 3:30pm.
The panel description is as follows: The music industry has undergone a transformation over the past decade thanks to the emergence of digital streaming as the primary means for Millennial audiences discovering new artists. Our afternoon fireside chat will convene music industry experts to discuss the use of analytics in digital music streaming to help emerging artists build their fanbase through planning their tour schedules and festival calendars. We’ll also explore the issue of data ownership in the music industry to uncover how emerging artists can more effectively monetize their fans through digital streaming before and after they go on tour.
Tickets are available online. Get 10% OFF with code XLDAEB15