I’ve been hearing that Spotify is rolling out their BETA for their new Spotify Ad Studio, which they are comparing to Google Adwords and Facebook. Some artist managers I’ve spoken with are already in the beta and using it to run ad campaigns on Spotify.
One manager posted in a group that I’m in:
Everyone go to adstudio.spotify.com and check it out for yourselves. Apparently I already have access. The targeting doesn’t get as fine as Facebook, for example, and there’s a $250 minimum spend which gets about 10,000 airings at $0.025 each. There’s also a $5,000 maximum, I presume per campaign, and above that you’re getting into their Spotify For Brands territory which has a $25,000 campaign minimum spend.
They also specify that they don’t currently support driving traffic to songs or playlists. Their ad objectives are ‘Announce an event,’ ‘Raise brand awareness,’ ‘Drive people to my website,’ and ‘Other.’
If you’re interested in advertising content, they encourage you to email email@example.com
Want to learn more, here’s a Google Doc with FAQs:
Online music industry publication, Hypebot, has featured my startup TuneRegistry in its “The Pitch” series today. Hypebot gave us the opportunity to introduce our platform and tell its readers what makes TuneRegistry special; in 100 words or less. Check it out here.
Pandora recently launched its sleeker new look. The centerpiece of the new user interface is the song artwork, which is now bigger and more prominent than ever. The artwork is also used as a color-washed background.
Awesome article by Vice on how young singers and rappers are using musical.ly to build fanbases, promote new music, drive engagement and sales, and generate buzz that has led to record deals, radio airplay, and ranking on Billboard charts.
Are any of you using musical.ly as a part of your overall digital strategy? If so how and what results have you seen?
Impressive app sets for a music tech startup:
Musical.ly boasts more than 11 million video uploads per day from more than 120 million users worldwide; 64 percent of the app’s American users fall within the coveted 13–24 demographic, and 75 percent are female. Hoping to capitalize on that audience, Dae Dae debuted a 15-second snippet of “Wat U Mean” on musical.ly in August; to promote it, he hosted an in-app contest challenging listeners to make a music video of themselves performing his signature dance, where he languidly swings his arms in the air to the song’s staccato “Aye” shouts. Since its inception, the challenge has yielded a staggering 153,719 responses, with scores of newly won fans performing their own renditions of the “Aye” dance.
Are you an indie artist looking to unlock additional income streams from your music?
Are you a band confused about what rights each member owns and how to protect them?
Are you a manager looking to save time and streamline reoccurring music industry administration tasks?
Are you an indie label or publisher looking for a better way to organize your company’s catalog in a collaborative space?
TuneRegistry is a next generation music management platform that enables creators and rights-holders to streamline the administration of their music catalogs.
Learn more at www.tuneregistry.com.
I can only imagine the music compensation nightmare that will ensue over the next 12 months as streaming, DPD, and airplay royalty checks start to go out to the multi-national team of creators and rights holders.
Who is responsible for ensuring the accuracy of rights holder information across all tracks? Who is checking that digital music services have complete metadata to match sound recordings to their underlying compositions? Who is accounting to the background vocalists and session musicians?
Did every producer and engineer secure letter of directions from Beyoncé and Drake to properly claim a portion of Pandora payouts? Who is looking after the contributors who do not have multinational publishers? Will they capture their piece of neighboring rights, DART royalties, or Spotify mechanicals?
Who will lose out due to inefficiencies? Who will have money left on the table due to an inability to properly claim and collect?
These are the questions that we ask ourselves at TuneRegistry and why we’ve built the next-generation music rights & metadata management platform to empower creators and rights holders.
Using an intelligent mastering engine built from analyzing thousands of hit songs, eMastered gives musicians an easy and affordable way to master tracks from the comfort of their own homes.
Grammy Award-winning engineer Smith Carlson and hit EDM singer/producer Collin McLoughlin announce the launch of eMastered, an online tool redefining the way musicians approach audio mastering. eMastered enables users to instantly master recordings online, making what is traditionally a complex and expensive process much more simple, affordable, and accessible to musicians worldwide.