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Dae Bogan Included In Bobby Owsinski’s ‘The Music Business Advice Book: 150 Immediately Useful Tips from the Pros’

bobby owsinski dae bogan

Bobby Owsinski is one of the music industry’s greats. His ability to curate music industry knowledge into easy-to-ready texts across his over 20 books has helped thousands of music creators and music industry professionals in their careers. I’ve had the pleasure of being on Bobby’s podcast, Inner Circle, and participating on several music conference panels with Bobby. He is truly an inspiration. In fact, it was partially my participation in the making of his book “Music 4.0: A Survival Guide for Making Music in the Internet Age” that inspired me to write my first, very short, ebook “The DIY Musician’s Starter Guide To Being Your Own Label & Publisher.”

I am honored, once again, to have been included in Bobby’s latest book, “The Music Business Advice Book: 150 Immediately Useful Tips from the Pros,” available on Amazon.

About the book:

The music business can prove to be a difficult career road when you’re first starting out, but it can be traveled a lot easier with some helpful guidance from a pro who’s willing to share a few hard-earned hints. The Music Advice Book is a compilation of the pearls of experience from 130 top music pros from various segments of the industry who have previously shared their most important tips on Bobby Owsinski’s Inner Circle Podcast over the course of almost 5 years.

These 150 tips cover everything from following your passion, learning to network, and working well with your musical team, to owning your own content and even figuring out how much to charge for your services. Also included are even some useful music production words of wisdom, as well as the indispensable “10 Rules Of Networking.”

The insights in The Music Business Advice Book are essential for those new to the music industry but valuable to seasoned pros as well.

Teen-Focused App Musical.ly Is the Music Industry’s New Secret Weapon | VICE | United Kingdom


Awesome article by Vice on how young singers and rappers are using musical.ly to build fanbases, promote new music, drive engagement and sales, and generate buzz that has led to record deals, radio airplay, and ranking on Billboard charts.

Are any of you using musical.ly as a part of your overall digital strategy? If so how and what results have you seen? 

Impressive app sets for a music tech startup:

Musical.ly boasts more than 11 million video uploads per day from more than 120 million users worldwide; 64 percent of the app’s American users fall within the coveted 13–24 demographic, and 75 percent are female. Hoping to capitalize on that audience, Dae Dae debuted a 15-second snippet of “Wat U Mean” on musical.ly in August; to promote it, he hosted an in-app contest challenging listeners to make a music video of themselves performing his signature dance, where he languidly swings his arms in the air to the song’s staccato “Aye” shouts. Since its inception, the challenge has yielded a staggering 153,719 responses, with scores of newly won fans performing their own renditions of the “Aye” dance.

Read full article: http://www.vice.com/en_uk/read/the-social-media-app-musically-is-changing-music-marketing-v23n07

Artist Josh Garrels Invests in His Future, by Utilizing ‘Free’ as a Format via NoiseTrade

(This article was written by Chandler Coyle and published on The Coyle Report on May 13th, 2015)

Josh Garrels – © Sasha Arutynova

You’re an independent artist and are about to release your first album in almost four years. You’ve been running a pre-order on your website, iTunes, and Bandcamp during the weeks leading up to the release. On release day, in addition to making the album available via download stores and streaming services, you decide to give free downloads of the album away via NoiseTrade. Are you crazy? No, you are Josh Garrels and your new album Home just charted on Billboard despite also being available as a free download.

Giving away a new album on the day that it’s first made available has become for me, the ultimate form of ‘release,’” explains Garrels. “I pour my sweat and blood into the work and an album often takes me years to complete, but somehow, making it available for free creates a healthier relationship between myself, the work and the listener. In short, giving away my music over the years has proven to be life-giving practice.

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Dae Bogan Contributes To Bobby Owsinski Music Industry Book Now Published: Music 4.0 A Survival Guide For Making Music In The Internet Age

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I am excited and honored to announce that the music industry book in which I contributed is finally out and available on Amazon. “Music 4.0: A Survival Guide For Making Music In The Internet Age” by Bobby Owsinski is the definitive guide for any independent artists to understand the in’s and out’s of making, promoting, and selling imusic in the Internet era. My contribution is in Chapter 7: Marketing With Social Media. I talk about the Myspace platform and why I think every indie artist needs to incorporate Myspace in their overall digital marketing strategy.

Check out the book for amazing insights into how the music industry has changed with and what you should be doing in Internet age.

Dae Bogan Contributes To Social Media Marketing Chapter Of Esteemed Author Bobby Owsinski New Music Business Book (Available Pre-Order on Amazon)

Music 4.0 - A Survival Guide for Making Music in the Internet Age (Music Pro Guides) by Bobby Owsinski

I had the pleasure of providing insight into social media marketing for music and musicians in Bobby Owsinski’s “Music 4.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides)” which is available for pre-order on Amazon.com.

About Music 4.0:
Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industrys top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artists success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? Whats the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion

[VIDEO] Dizzy Wright Speaks On Being Discovered Through My Talent Search ‘Rip The Mic Tour’

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Dizzy Wright has been on his indie grind since before anyone on the Internet new his name. He had made his mark in the Las Vegas hip-hop scene as a teen, winning awards and killing shows. I take no credit in his talent and achievements, he is simply naturally gifted. I appreciate he and his team recognizing the platform I created for indie artists where he was ultimately discovered by Funk Volume. These kind of success stories fuel what I do. Props to your continued success brotha. I’m honored to have been a small part of the growing legacy.

In 2009, I developed and launched Shiekh Music as the music promotion, music retail and artist support arm of leading urban streetwear and apparel retail chain, Shiekh Shoes. Under this new division of the company, I developed several programs to support independent artists and their music.

Some of the programs included the Shiekh Music Artist Program (general support of select independent/unsigned artists), The Shiekh Music Stage Tour (a multi-city concert series featuring independent artists) and the Shiekh Music Mixtape (a collaboration with Power 106 personalities DJ Carisma and Yesi Ortiz).

One of the biggest programs I created and produced was a talent search called Shiekh Music’s Rip The Mic Tour presented by Reebok and sponsored by Hip Hop Weekly, Yo! Promotions and Def Jam Records

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