The image featured above is a screenshot of a post on recording artist Lukas Graham‘s Facebook page. This blog entry is about the idea of the Digital Music’s New Fan Conversion Funnel as illustrated by a comment posted in the comments section by Lukas Graham fan, Stacy Angus.
But first, a quick crash course on conversion funnels.
Who are super fans? They’re the fans who want to connect on a deeper level with recording artists—and are willing to pay for it. And while records are no longer sold like they used to be, artists now have the technology to connect to their audiences directly and build their base, one super fan at time. Benji Rogers, founder of PledgeMusic, travels to SXSW to explore this topic directly with artists and industry experts.
In this short documentary, copresented by PledgeMusic, Benji talks to Kevin Wortis, director of label services at Girlie Action Marketing; San Fermin, an up-and-coming Brooklyn-based band engaging with fans through Twitter; professors (and brothers) Jay and Chandler Coyle from Music Geek Services and Berklee College of Music; and Nicole Atkins, an established artist who found out she had more fans than she ever knew, when she turned to crowdfunding to fund her new record. It’s a brave new world for artists and fans. Find out how they’re using it to build long-lasting and career-sustaining relationships.
Watch more documentaries like this at lynda.com/vimeo.
(This article was written by Chandler Coyle and published on The Coyle Report on May 13th, 2015)
You’re an independent artist and are about to release your first album in almost four years. You’ve been running a pre-order on your website, iTunes, and Bandcamp during the weeks leading up to the release. On release day, in addition to making the album available via download stores and streaming services, you decide to give free downloads of the album away via NoiseTrade. Are you crazy? No, you are Josh Garrels and your new album Home just charted on Billboard despite also being available as a free download.
Giving away a new album on the day that it’s first made available has become for me, the ultimate form of ‘release,’” explains Garrels. “I pour my sweat and blood into the work and an album often takes me years to complete, but somehow, making it available for free creates a healthier relationship between myself, the work and the listener. In short, giving away my music over the years has proven to be life-giving practice.
My piece ‘Dear Indie Band, Your Friends Are Not Your Fans’ was featured on the indie band gigging website, IndieOnTheMove.com
I’m honored that a third piece has been featured on the quintessential band gigging website, Indie on the Move. Check it out here: http://www.indieonthemove.com/blog/2013/12/dear-indie-band-your-friends-are-not-your-fans