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5 Tips For Making, Marketing And Monetizing Holiday Music This Season

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Happy October! It’s officially holiday season. Over the next few months thousands of holiday songs will be streamed and downloaded by millions of consumers around the world; especially in Washington D.C., but not so much in Idaho.

The holiday season is pretty much the only time of year when arrangements of public domain works are highly rotated in commercial music. Cover songs are also very popular as music consumers enjoy classic and updated renditions of their favorite holiday tunes from their childhood. And for the most creative among us, original new holiday songs can also have a huge impact this season.

Whether you decide to release a rock version of Silent Night, an R&B cover of Silver Bells, or an original new pumpkin spice rap record, here are a few tips to help you along the way:

1. Song Selection – From a legal standpoint, there are three options when it comes to song selection: original songpublic domain song, or cover song. If you plan to write and record a completely original song — original music, melody, and lyrics — then you will own the copyright in all of its components and can release it just like any of your other original song. If you want to create your own arrangement of a public domain song (e.g. Jingle Bells), you will own the copyright in your sound recording, but not in the underlying composition (unless you create a completely original arrangement; in which case you could own the copyright in the arrangement). However, you do not need to secure a mechanical license to record and distribute the public domain song, nor do you need to secure a synchronization license to use the song in a video that you would upload on YouTube. Public domain songs have fallen out of copyright protection and are freely available to perform and monetize by anyone without seeking permission and paying royalties to the original author(s) of the public domain song.

5 Royalty Streams Every Indie Artist Should Know

Cover songs (e.g. Feliz Navidad) are new versions of songs that are still under copyright protection. Therefore, you must obtain a mechanical license in order to record and distribute the song and you are limited in how much you can alter the song lyrically and stylistically. If your performance of the song you’re covering is drastically dissimilar from the original, you begin to navigate into the realm of derivative works and your mechanical license would be in jeopardy. You’d have to get permission from the copyright owner instead of being able to utilize the compulsory mechanical licensing process, which does not require permission per se, but rather a notice and payment of royalties. You would also need to get a synchronization license directly from the copyright owner (e.g. publisher) to use the song in a video to upload to YouTube, or risk having your cover version taken down.

How To Legally Record And Sell A Cover Song In 3 Steps

Whichever you choose, make sure to know what obligations you have for your song. CD Baby put together this awesome quick-read on public domain vs. cover songs.

2. Release – Depending on your song selection, you will be required to complete several or few steps before you’re able to release, as far as securing proper licenses. Once you’re cleared to release, create a single release campaign. In addition to the release, consider giving the song away to friends and family as a holiday gift. I like that CD Baby now offers physical on-demand. This may be a good way to get physical CDs with nice artwork available without the upfront cost of having to get them pressed up on your own dime.

10 Steps To Building A Single Release Campaign

3. Marketing & Promotion – If your holiday song is great, it could land on a holiday playlist on Spotify or Apple Music or, if submitted in a timely manner, it could end up on a Pandora channel or Music Choice holiday channel. I personally like to listen to a holiday channels on Pandora from November 1st through December 31st.

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R&B/Pop Holiday Radio on Pandora

There’s also placement on retail radio. Hundreds of millions of shoppers will hit their local shopping center and mall this season; especially during the weeks leading up to and  immediately following Black Friday (Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend. Wikipedia). Background music and in-store music video networks are good opportunities for exposure; especially if you’ve delivered your song to Shazaam and SoundHound. When I owned my in-store music video network, I programmed holiday music for 150 youth-targeted retail stores. Every major retail chain plays holiday music, so submit as soon as possible to services such as PlayNetwork and Mood Media.

4. Performing – Performing small live shows can be an income-generator during the holiday season. Coffee shops, shopping centers and malls, hotel lobbies, retail stores, restaurants, and other non-traditional venues could be great to perform for a small talent fee plus tips. Many communities organize community events during the holiday season. Reach out now to your local city council’s office regarding performance opportunities. The exposure on their event posters, newsletters, website, and social media could be good for you locally and add to your electronic press kit going into 2018. (Tip: If you are performing original songs, make sure to submit your set list to your PRO — ASCAP, BMI, SESAC — to potentially earn performance royalties in addition to your talent fee and tips). You may also wish to host online concerts via YouTube or Facebook Live; or a platform that enables tipping, like YouNow.

5. Merchandise – Consider hiring an graphic artist to make a really good cover art for your song, then use a made-on-demand merchandise service such as CafePress or Merchify to sell coffee mugs, tote bags, postcards, and more with your cover art. Because there is very little upfront cost besides the designer fee, this additional component to your holiday campaign could add significant extra income. (Tip: Make sure to have your designer sign a work made for hire agreement and transfer the copyright ownership in the artwork to you OR give them a royalty on merch sales to reduce your upfront design cost.)

In conclusion, the holiday season is a great time to create and release music that makes people feel good. Whether you select a recognizable favorite or choose to explore your hand at writing holiday music, if done well, you just might make the Billboard Holiday 100 charts while making some money along the way.

Here’s a little treat: Durand Bernarr‘s Silver Bells (2015)

Featured photo by leonie wise on Unsplash

 

Apply To Perform At SXSW 2018 – Applications Open Today

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SXSW is by far my favorite music industry event. I’ve been honored to join the SXSW community as a mentor for the past three years. One of the many amazing things about SXSW is its hosting hundreds of artists, bands, and ensembles from around the world. Showcasing artists perform at dozens of venues for an entire week bringing together an array of musical experiences for everyone to enjoy, no matter their tastes. I’ve discovered new and up-and-coming artists, experienced interesting musical styles and performances, and have been awed by undiscovered talent.

SXSW organizers also highlight the impact showcasing has on many artists’ careers:

SXSW Showcasing Artists benefit from career changing exposure and publicity provided by the amazing mix of influential participants who attend SXSW every year. Showcasing at SXSW means performing in one of the many venues located in famous downtown Austin for industry reps, media members, and thousands of fans and fellow musicians from all over the world.

If you’ve ever thought about showcasing at SXSW, now is the time to working towards that goal. Today, SXSW Showcasing Artists applications open at SXSW.com. The deadline for early entry is Friday, September 8, 2017.

For full details, visit https://www.sxsw.com/apply-to-participate/showcase-applications/

Spotify Moves Spotify Ad Studio Into Beta – Opens Up To Indie Artists & Managers

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I’ve been hearing that Spotify​ is rolling out their BETA for their new Spotify Ad Studio, which they are comparing to Google Adwords and Facebook. Some artist managers I’ve spoken with are already in the beta and using it to run ad campaigns on Spotify.

One manager posted in a group that I’m in:

Everyone go to adstudio.spotify.com and check it out for yourselves. Apparently I already have access. The targeting doesn’t get as fine as Facebook, for example, and there’s a $250 minimum spend which gets about 10,000 airings at $0.025 each. There’s also a $5,000 maximum, I presume per campaign, and above that you’re getting into their Spotify For Brands territory which has a $25,000 campaign minimum spend.

They also specify that they don’t currently support driving traffic to songs or playlists. Their ad objectives are ‘Announce an event,’ ‘Raise brand awareness,’ ‘Drive people to my website,’ and ‘Other.’

If you’re interested in advertising content, they encourage you to email adstudio@spotify.com

Want to learn more, here’s a Google Doc with FAQs:

https://docs.google.com/document/d/1fJy2Oa5wfIjC_JSU4CaMwsEI7foZmvsNajv1gbyTtXA/edit#heading=h.b2gzvaa9sgx

GRAMMY Showcase Call for Entries!

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CALL FOR ENTRIES!

Entry Deadline: April 21, 2017
Showcase: June 8, 2017

CLICK HERE TO ENTER
GRAMMY Showcases have built a successful track record of exposing new emerging talent to industry professionals and fans. This is your opportunity to perform live at the Los Angeles GRAMMY Showcase.

To enter and for a complete list of rules and regulations, click here.
The event is open to unsigned artists and/or artists without major label distribution

Music Industry Announcements

A few music industry announcements:
1. I am giving a talk and mini-workshop on Saturday, August 13th at 11am at the Indie Entertainment Summit titled “Music Metadata Matters: How Metadata Impacts Your Income & Opportunities” followed by speaking on a panel on YouTube video monetization for DIY indie artists and bands. Get deats and tickets at http://www.IESfest.com.
2. I am organizing and hosting the Southern California Music Industry Professionals’ August Music Industry Mixer on Thursday, August 18th form 6pm to 9pm at The Federal Bar. We have a special guest speaker, Tiamo Vettori De Vettori, Founder/CEO of Musicpreneur Academy and a Music Success Coach (www.TiamoMusic.com), will give a talk “Secret High Paying Gigs: 5 Lucrative Markets for Musicians in the NEW Music Industry.” This event is FREE. Join SCMIP at http://www.meetup.com/SCMIPonline and RSVP for the mixer at http://www.SCMIP-August.eventbrite.com.
3. I have a panel submitted for SXSW 2017 on music rights and metadata in the ever evolving digital music space featuring panelists from Music Reports, BuzzAngle, TuneRegistry, and Crunch Digital. Vote for the panel and leave comments at http://panelpicker.sxsw.com/vote/62361.
4. I am now the full-time CEO of TuneRegistry, an easy-to-use music catalog and metadata management platform with built-in music administration tools for the independent music community. TuneRegistry helps music creators and rights-holders organize their music catalog and streamline administrative tasks such as registering with rights organizations. Our goal is to have 1,000 music creators and rights-holders using TuneRegistry by the end of 2016. Please tell your music industry friends and send them to http://www.tuneregistry.com for details.
To stay up-to-date about my projects, work, involvements, and my upcoming appearences subscribe to my blog at http://www.daeboganmusic.com, follow me on Twitter @daeboganmusic, and like my Facebook page Dae Bogan Music.

3rd Annual Los Angeles GRAMMY Showcase – SUBMISSIONS OPEN

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As a member of the The Recording Academy Los Angeles Chapter, I am excited to share the recent announcement of the upcoming GRAMMY Showcase and a call for entries.

GRAMMY Showcases have built a successful track record of exposing new emerging talent to industry professionals and fans. This is your opportunity to perform live at the Los Angeles GRAMMY Showcase.

ENTRY DEADLINE: Friday, April 1st, 2016

SHOWCASE: Tuesday, May 17th, 2016

To enter and for a complete list of rules and regulations, please visit: https://www.grammypro.com/los-angeles/blogs/los-angeles-grammy-showcase-concert

The event is open to unsigned artists and/or artists without major label distribution.

 

SXSW 2016 Now Accepting Showcasing Artist Submissions

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We know it feels like SXSW 2015 happened just yesterday, but we’re already beginning to look towards next year. Mark your calendars: artist applications for the 2016 SXSW Music Festival will open on Monday, June 29.

Sonicbids will return as the official SXSW Music Festival application platform for 2016. Once you set up your Sonicbids Electronic Press Kit and apply for SXSW 2016, your band will have access to a vast network of promoters and booking agents which will enable you to look for gigs outside of SXSW.

The initial application fee will be $33. More information on application deadlines will be announced on a later date.

Each year, the SXSW Music Festival presents a great opportunity to network with industry pros and perform with thousands of artists from all over the world. More than 2,200 showcasing artistsperformed at SXSW this past March, with nearly 600 of those acts representing 62 countries outside of the U.S.

Please visit the Showcase FAQ page for more information about performing at the 2016 SXSW Music Festival, and visit our applications page beginning Monday, June 29 to apply.

Tei Shi photo by Samantha Burkardt

Calling All Talented Independent Pop Artists

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I am seeking a TALENTED independent POP artist who has at least 1 single planned to release this summer (it’s OK if you haven’t recorded it yet) to use as a test subject for a start-up. If you or a friend believes you’re the one, please post a link to your last 2 releases (Soundcloud or YouTube) in the comments here.

Grammy Showcase: Call For Entries

Grammy Showcase

Grammy Showcase: Call For Entries

Deadline: Monday, April 27, 2015

Grammy Showcases have built a successful track record of exposing new emerging talent to industry professionals and fans. This is your opportunity to perform live at the Los Angeles Grammy Showcase.
Entry Deadline: Monday, April 27
Showcase Event: Tuesday, June 16
To enter: www.grammypro.com/los-angeles/blogs/la-chapter-grammy-showcase-concert 

A&R 2.0 For The DIY Musician

Richard Mills

FEATURED #MUSICHEAD: Richard Mills is a digital video and music artist based in the northwest. When not releasing his “RAM rants” reality-show style YouTube videos, Richard is actively recording hip-hop and electronic music for a currently untitled music project and exploring his interests in fashion. Website: http://www.RAMrants.com | Facebook: http://www.facebook.com/RAMrants | Twitter: http://www.twitter.com/RAMrants (Want to be the next FEATURED #MUSICHEAD? Send me a message on my Facebook Page for consideration)

There is something in the industry we call A&R 2.0, and that is music tech platforms that allow unsigned artists to submit music to be reviewed by music industry professionals (often, label A&Rs) for feedback, placement (cover records), and possibly a record deal. There is typically a per transaction fee for some (Music Xray and Blaze Trax) or a subscription fee for others (Audio Rokit).

There are mixed feelings in the music industry about these type of platforms, but they do exist and more and more songwriters and artists are starting to use them.  Read More…

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