Music Industry Professionals: Never Let “Genreism” Pigeon-hole You (My Brief Reaction To Music Business Worldwide’s Sit Down With IGA’s President & COO, John Janick)

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Music Business Worldwide set down with Interscope Geffen A&M President & COO, John Janick, to “ask about his five years at IGA, how building Fueled By Ramen prepared him for the job, and a host of modern industry issues.” What I like the most about this piece is the fact that it demonstrates and reinforces the idea that, against the general notion that music industry folks are narrowly focused on specific genres (or genre groups), one can achieve success across genres.

Too often do we pigeon-hole ourselves (or others) because of this limiting idea that you’re just an “emo-indie dude” or just a “hip-hop head”.

When you love music, you love music. When you’re savvy, you’re fucking savvy. Genres are labels. There are nuances between genres, of course, and obviously there are stereotypes and customs that drive “communities” around artists, but on a high-level, if you really care about what you’re doing and have the tenacity to get shit done, things will work out.

It reminds me of when I got into managing EDM DJs. I was side-eyed by a number of promoters until my DJ played Coachella the same year that my hip-hop act was in a national ad as the face of a Reebook sneaker campaign.

Don’t let “genreism” stop you!


Read the full interview here:

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About Dae Bogan

Dae Bogan is a music rights executive, serial entrepreneur, and educator with over fifteen years of experience in the music industry. Currently, he is the Head of Third-Party Partnerships at the Mechanical Licensing Collective and Lecturer at the UCLA Herb Alpert School of Music.

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