Music Industry Entrepreneurship Masterclass

Music Industry Entrepreneurship Masterclass

Price: $190
Duration: 4 hours (with breaks)
Order: Click here to purchase.

Course Overview

From digital-first record labels and social music apps to AR/VR music experiences and blockchain-based music streaming startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s.

In this masterclass, you will learn to apply principles of entrepreneurship and fundamental business strategies to the music industry in ways that will make you a stronger asset within a team or a more strategic music creator or entrepreneur.

Learning Objectives

  1. How to form quality ideas using design thinking techniques in the ideation process.
  2. Understanding the intellectual property implications of your creations, products and services in the music industry.
  3. How to utilize market research and quantification methodology to vet ideas and quantify opportunity in the music industry before you invest your time and resources.
  4. How to throw away your 30 page business plan and instead develop an actionable business model that centers around product-market fit.
  5. How to launch with a lean go-to-market strategy.
  6. How to develop basic digital marketing funnels.
  7. How to get out of your own way by applying data-driven strategies to prioritize your monetizable skills. (Key insight for music creators seeking to monetize their skills while building a career as a performer.)
  8. How to keep yourself motivated by identifying and repeating your most powerful motivators.
  9. How to attract co-founders and build teams on a budget.
  10. How to build company culture in small or remote teams.

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About Dae Bogan

Dae Bogan is a music rights executive, serial entrepreneur, and educator with over fifteen years of experience in the music industry. Currently, he is the SVP of Global Music Rights at Jammber and Lecturer at UCLA Herb Alpert School of Music.

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