UCLA, UC, and non-UC students (including individuals who are not enrolled in college anywhere) are welcome. Enrollment is now open at summer.ucla.edu.
The class will meet on Thursdays (June 27 – August 1) from 6pm to 9:50pm at UCLA Herb Alpert School of Music with the exception of Thursday, July 4th (there will be a total of 5 class meetings).
From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s. In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship. Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Dae Bogan To Teach “Music Industry Entrepreneurship” Class At UCLA Summer Session, June 27th – August 1st – Open To General Public
Dae Bogan, Co-founder and CEO of music rights and metadata management startup TuneRegistry and a UCLA alumnus, has been confirmed to develop and instruct a course on music industry entrepreneurship at UCLA.
The 4-unit course will be included among UCLA Herb Alpert School of Music‘s class offerings through the UCLA Summer Session program. The class is open to UCLA students (undergraduate and graduate students) as well as Non-UC students/general public.
From the tentative syllabus:
The music industry is an ecosystem consisting of an interrelated network of robust sectors. From recorded music and music publishing to live music and mobile apps, entrepreneurs have been disrupting and innovating across these sectors for decades. In the Digital Age of music, there has been a spike in startups across all sectors of the music industry with new players entering the industry despite cautionary tales of challenge and failure. They’ve re-shaped how consumers access music, they’ve challenged the relationships between so-called gatekeepers and aspiring musicians, and they’ve created niche markets that have grown to become billion dollar sectors. They’ve launched new talent in innovative ways and they’ve earned one hundred million dollar valuations within mere months. This is the entrepreneurial spirit at work. This is the manifestation of great ideas at work. This is entrepreneurship in the music industry.
In this course, students will learn fundamental principles of entrepreneurship across all phases of the start-up process. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
To learn more or to enroll, contact the UCLA Summer Sessions program at http://summer.ucla.edu. The class ID is 434828200 (Music Industry 188 – Special Courses in Music Industry: Music Industry Entrepreneurship)
What can I do with music and my career in a changing world?
Something different. Something new.
Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music
- Earn 8 units of UCLA credit while meeting innovators in music and technology.
- Learn to apply your own skills with the changing world of music, Internet, production, and technology.
- Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.
Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.
How: Register now at http://summer.ucla.edu/institutes/MusicInnovation
What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:
- Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
- Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)
The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.
Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.
Where: UCLA Herb Alpert School of Music, Los Angeles, California
When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.
Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.
Additional questions? Please reach out to Gigi Johnson.
SXSW (aka South by Southwest) is one of my favorite conference series where creators and technologists converge around content, innovation, and industry issues. It’s a place for discovering and being discovered, a place for inspiration, a place to conduct business, and a place to build new lasting relationships. And from the never-ending day parties, concerts, brand activations, and Austin nightlife, it’s fun as heck!
As a SXSW Mentor, I have the privilege of participating in one-on-one sessions with SXSW attendees who seek feedback on their projects/careers/startups and insight based on my areas of expertise and experience in digital media and the music industry.
This year I will be participating as a Mentor for the SXSW Interactive Conference (March 11-15) in the Startup Village track and SXSW Music Conference (March 15-20) in the Music Tech & Format Wars track. I will also be present at the SXSW Music Hackathon Championship where hackers use their programming knowledge and a collection of music-tech APIs to develop their industry-changing prototypes and compete for over $10,000 in prizes, awarded by our panel of celebrity judges.
For my mentor session schedule and to reserve a slot with me, see my schedule at http://sxsw.is/1KYDFO2.
Going to SXSW? Say “hi” @DaeBoganMusic
Tech founders, don’t be a #featurehoarder.
I’ve worked with enough failed digital media startups to have identified one trend of failure: poor MVP execution.
Ambitious first-time CEOs who want to bust out of the gate with outrageous competitive differentiators…products that implode.
The keyword in MVP is not minimum; it’s viable. With relatively few features, you can identify what areas drive value and build accordingly going forward; delivering incremental value with every version release.
It’s all about compelling introductory features that uniquely address a set of needs and user feedback, which informs future milestone features that expand on those needs.
Because you can’t be everything to everyone, make your product do something great for some one(s).
I’m looking forward to returning to San Francisco this year for the SF MusicTech Summit where I will be checking out new innovations, updates from buzzing music tech companies, and hot new startups. If you’re going to be there, say “hi” @daeboganmusic.
Here we go again. Music Business Worldwide reports that “The RIAA — on behalf of UMG, Sony Music Entertainment, Warner Bros. Records, Atlantic and Capitol Records — has today filed a lawsuit against Aurous and its founder Andrew Sampson for what it calls ‘willful and egregious copyright infringement’.”
The music app, being called the “the new Grooveshark” (Grooveshark shut down earlier this year after similar lawsuits was filed against the company), just launched in public Alpha this week.
Aurous’ founder, Andrew Sampson, maintains that the website is a search engine that enables Internet users to search BitTorrent networks to find and stream content. However, the RIAA argues that the website directly targets recorded music from overseas pirate sites, effectively enabling consumers to infringe on the copyrights of record labels.
Whether Sampson intended on his platform to illegally access and stream recorded music or if he truly believed he built a legitimate consumer app detached from piracy, like many other uninformed tech developers out there, he has been caught in what could be a very expensive and crushing legal battle informed by copyright law.
I spend a great deal of time consulting with entrepreneurs who have cool ideas to develop new music apps, services, and platforms. However, the challenge that many of them face is having a limited understanding of the music publishing and recording landscape, from the perspective of a music tech startup. With the help of a music industry professional, founders gain insight on where products and services may infringe on the intellectual property rights of others. I’ve helped numerous startup entrepreneurs create products, formulate business models, and deliver value, all while respecting and complying with the intellectual property rights of third-party rights owners.
Read more about this story at Music Business Worldwide.