Tag Archive | Startups

[Video] Music Tech Investors and Incubators — Investing in the LA Music Tech Scenes

Last month I had the pleasure of curating and moderating the panel “Music Tech Investors and Incubators — Investing in the LA Music Tech Scenes” at the Amplifying Music in Our Los Angeles conference produced by the UCLA Center for Music Innovation.

My panelists included representatives of investors, accelerators and co-working communities in Los Angeles that focus on music industry entrepreneurship including Techstars Music, Capitol Music Group’s Capitol360 and gBeta Music Tech Accelerator, and The Rattle LA, as well as more open format accelerators including Expert Dojo and Startup UCLA & Blackstone Launch Pad.

In this <60 minutes discussion, we covered plenty of information that any founder of a music startup would want to know about where and how to seek resources to develop, launch, or grow a music venture in Los Angeles.

Bios of my speakers can be found below the video of the panel.

 

 

  • Moderator: Dae Bogan, Founder, TuneRegistry; Lecturer, UCLA Alpert
    Dae Bogan is a music rights executive, serial entrepreneur and educator with over a decade of experience in the music industry. He is the founder and CEO of TuneRegistry, which develops music rights administration software and solutions for small and medium-sized music rightsholders. He also offers music rights, business, and technology consulting through his firm, Rights Department. Dae also teaches the Music Industry Entrepreneurship course at UCLA Herb Alpert School of Music and was an Innovation Fellow at the UCLA Center for Music Innovation. Previously, Dae owned and operated an independent record company (Loft24 Records), a music publishing company (Loft24 Publishing), and an artist management company (Renaissance Artist Management) until 2012 when he founded an in-store independent music video network (Maven Promo), which was later acquired by EMPIRE Distribution in 2017. Dae also founded the world’s first aggregator and search engine of unclaimed music royalties (RoyaltyClaim), which was acquired by HAAWK in 2017.

 

  • Jonathan Wallace, Investment Director, Expert Dojo
    Jonathan Wallace joined Expert Dojo upon its inception as an investment analyst. Over the course of the next 3 years he established relationships with some of the largest venture capital funds in the world and helped dozens of startups raise investment. Jonathan is now the investment director for Expert Dojo and oversees all follow on investments. Expert Dojo has over 30 companies in its portfolio after investing for the last 12 months. 

 

  • Josh Remsberg, VP, Business Development, Capitol Music Group
    Josh Remsberg is Vice President of Business Development at Capitol Music Group. At Capitol, he oversees the Capitol360 Innovation Center, and is focused on finding & developing new revenue opportunities to exploit and extract value from CMG’s copyrights, content, brand assets, and artists. Josh also leads the eCommerce, CRM, audience ownership and gaming strategies for the label group.

 

  • Leah Nanni, Venture Coach and Outreach Coord., Startup UCLA & Blackstone Launch Pad
    Leah is a business owner and Venture Consultant at Startup UCLA, where she helps Bruins become confident and competent entrepreneurs. She also co-leads Startup UCLA’s outreach and inclusion efforts with the goal of reaching entrepreneurs at any stage, in any industry, and from any background and any area of study. Leah holds a M.S. in Social Entrepreneurship and a Master of Social Work, and she brings more than 9 years of business ownership experience to the UCLA and greater Los Angeles communities. 

 

  • Jen Hall, Director, TechStars Music
    Jen Hall is a music industry veteran having worked in management with major artists and at record labels over the past 15+ years. Jen joined Techstars with the inception of the Techstars Music program in 2016. Techstars Music has just finished its 3rd program. Alumni companies from the Techstars Music 2017 and 2018 class have gone on to raise over 50 million dollars in follow on capital.

 

  • Michael Frick, Advisor/Executive Producer, The Rattle, LA
    Michael Frick is a creative solutions innovator with the ability to build consensus among disparate stakeholders. His expertise in music driven strategies for brands, motion pictures, television and digital entertainment has seen him partner with numerous major global brands, agencies, networks and studios. As advisor to the Rattle he is assisting with the launch of the UK-based collective in Los Angeles, CA.

Music Industry Entrepreneurship Masterclass

Music Industry Entrepreneurship Masterclass

Price: $190
Duration: 4 hours (with breaks)
Order: Click here to purchase.

Course Overview

From digital-first record labels and social music apps to AR/VR music experiences and blockchain-based music streaming startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s.

In this masterclass, you will learn to apply principles of entrepreneurship and fundamental business strategies to the music industry in ways that will make you a stronger asset within a team or a more strategic music creator or entrepreneur.

Learning Objectives

  1. How to form quality ideas using design thinking techniques in the ideation process.
  2. Understanding the intellectual property implications of your creations, products and services in the music industry.
  3. How to utilize market research and quantification methodology to vet ideas and quantify opportunity in the music industry before you invest your time and resources.
  4. How to throw away your 30 page business plan and instead develop an actionable business model that centers around product-market fit.
  5. How to launch with a lean go-to-market strategy.
  6. How to develop basic digital marketing funnels.
  7. How to get out of your own way by applying data-driven strategies to prioritize your monetizable skills. (Key insight for music creators seeking to monetize their skills while building a career as a performer.)
  8. How to keep yourself motivated by identifying and repeating your most powerful motivators.
  9. How to attract co-founders and build teams on a budget.
  10. How to build company culture in small or remote teams.

Dae Bogan’s ‘Music Industry Entrepreneurship’ Class To Return To UCLA Summer 2019

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UCLA Summer Sessions​ has confirmed that my Billboard​-recognized course, “Music Industry Entrepreneurship,” will be offered this Summer during Session A.

UCLA, UC, and non-UC students (including individuals who are not enrolled in college anywhere) are welcome. Enrollment is now open at summer.ucla.edu.

The class will meet on Thursdays (June 27 – August 1) from 6pm to 9:50pm at UCLA Herb Alpert School of Music​ with the exception of Thursday, July 4th (there will be a total of 5 class meetings).

Course Description:

From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s. In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship. Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.

 

Student Testimonial:

Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation

Class Detail: https://sa.ucla.edu/ro/Public/SOC/Results/ClassDetail?term_cd=191&subj_area_cd=MSC%20IND&crs_catlg_no=0124%20%20%20%20&class_id=434415110&class_no=%20001%20%20

Dae Bogan To Teach “Music Industry Entrepreneurship” Class At UCLA Summer Session, June 27th – August 1st – Open To General Public

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Dae Bogan, Co-founder and CEO of music rights and metadata management startup TuneRegistry and a UCLA alumnus, has been confirmed to develop and instruct a course on music industry entrepreneurship at UCLA.

The 4-unit course will be included among UCLA Herb Alpert School of Music‘s class offerings through the UCLA Summer Session program. The class is open to UCLA students (undergraduate and graduate students) as well as Non-UC students/general public.

Class Schedule: Tuesdays, 10:00am-2:00pm, June 27th, 2017 – August 1st, 2017 (view course catalog listing)
Tuition & Fees: Starting at $1,270 (view fee schedule)

From the tentative syllabus:

The music industry is an ecosystem consisting of an interrelated network of robust sectors. From recorded music and music publishing to live music and mobile apps, entrepreneurs have been disrupting and innovating across these sectors for decades. In the Digital Age of music, there has been a spike in startups across all sectors of the music industry with new players entering the industry despite cautionary tales of challenge and failure. They’ve re-shaped how consumers access music, they’ve challenged the relationships between so-called gatekeepers and aspiring musicians, and they’ve created niche markets that have grown to become billion dollar sectors. They’ve launched new talent in innovative ways and they’ve earned one hundred million dollar valuations within mere months. This is the entrepreneurial spirit at work. This is the manifestation of great ideas at work. This is entrepreneurship in the music industry.

In this course, students will learn fundamental principles of entrepreneurship across all phases of the start-up process. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.

 

To learn more or to enroll, contact the UCLA Summer Sessions program at http://summer.ucla.edu. The class ID is 434828200 (Music Industry 188 – Special Courses in Music Industry: Music Industry Entrepreneurship)

Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute

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What can I do with music and my career in a changing world?
Something different. Something new.

Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music

  • Earn 8 units of UCLA credit while meeting innovators in music and technology.
  • Learn to apply your own skills with the changing world of music, Internet, production, and technology.
  • Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.

Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.

How: Register now at http://summer.ucla.edu/institutes/MusicInnovation

What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:

  • Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
  • Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)

The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.

Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.

Where: UCLA Herb Alpert School of Music, Los Angeles, California

When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.

Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.

Additional questions? Please reach out to Gigi Johnson.

See You At SXSW 2016

SXSW 2016

SXSW (aka South by Southwest) is one of my favorite conference series where creators and technologists converge around content, innovation, and industry issues. It’s a place for discovering and being discovered, a place for inspiration, a place to conduct business, and a place to build new lasting relationships. And from the never-ending day parties, concerts, brand activations, and Austin nightlife, it’s fun as heck!

As a SXSW Mentor, I have the privilege of participating in one-on-one sessions with SXSW attendees who seek feedback on their projects/careers/startups and insight based on my areas of expertise and experience in digital media and the music industry.

This year I will be participating as a Mentor for the SXSW Interactive Conference (March 11-15) in the Startup Village track and SXSW Music Conference (March 15-20) in the Music Tech & Format Wars track. I will also be present at the SXSW Music Hackathon Championship where hackers use their programming knowledge and a collection of music-tech APIs to develop their industry-changing prototypes and compete for over $10,000 in prizes, awarded by our panel of celebrity judges.

For my mentor session schedule and to reserve a  slot with me, see my schedule at http://sxsw.is/1KYDFO2.

Going to SXSW? Say “hi” @DaeBoganMusic

Tech Founders – Don’t Be A Feature Hoarder

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Tech founders, don’t be a #featurehoarder.

I’ve worked with enough failed digital media startups to have identified one trend of failure: poor MVP execution.

Ambitious first-time CEOs who want to bust out of the gate with outrageous competitive differentiators…products that implode.

The keyword in MVP is not minimum; it’s viable. With relatively few features, you can identify what areas drive value and build accordingly going forward; delivering incremental value with every version release.

It’s all about compelling introductory features that uniquely address a set of needs and user feedback, which informs future milestone features that expand on those needs.

Because you can’t be everything to everyone, make your product do something great for some one(s).

Major Labels Sue Music Tech Startup Aurous In First Week Of Launch

AUROUS

Here we go again. Music Business Worldwide reports that “The RIAA — on behalf of UMG, Sony Music Entertainment, Warner Bros. Records, Atlantic and Capitol Records — has today filed a lawsuit against Aurous and its founder Andrew Sampson for what it calls ‘willful and egregious copyright infringement’.”

The music app, being called the “the new Grooveshark” (Grooveshark shut down earlier this year after similar lawsuits was filed against the company), just launched in public Alpha this week.

Aurous’ founder, Andrew Sampson, maintains that the website is a search engine that enables Internet users to search BitTorrent networks to find and stream content. However, the RIAA argues that the website directly targets recorded music from overseas pirate sites, effectively enabling consumers to infringe on the copyrights of record labels.

Whether Sampson intended on his platform to illegally access and stream recorded music or if he truly believed he built a legitimate consumer app detached from piracy, like many other uninformed tech developers out there, he has been caught in what could be a very expensive and crushing legal battle informed by copyright law.

I spend a great deal of time consulting with entrepreneurs who have cool ideas to develop new music apps, services, and platforms. However, the challenge that many of them face is having a limited understanding of the music publishing and recording landscape, from the perspective of a music tech startup. With the help of a music industry professional, founders gain insight on where products and services may infringe on the intellectual property rights of others. I’ve helped numerous startup entrepreneurs create products, formulate business models, and deliver value, all while respecting and complying with the intellectual property rights of third-party rights owners.

Read more about this story at Music Business Worldwide.

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