Introduction to Music Royalties Forensics (North America – USA & CAN)
Price: $90
Duration: 1 hour 30 minutes
Order: Click here to purchase.
Course Overview
Every day, millions of music streams, downloads, digital transmissions, public performances, and broadcasts generate tens of thousands of dollars in unclaimed royalties. To date, the estimated pool of unclaimed royalties exceeds $2 billion.
These royalties are often due to independent music creators, heirs and beneficiaries, and legacy artists. After a period of time, these unclaimed royalties accrue in escrow accounts around the world only to be disbursed by market share to the major labels and publishers leaving the indies, to which much of the money belongs, underrepresented and unaccounted to. Music royalties forensics is the process of searching for, identifying, and claiming these royalties. This course is an introduction to the art and science of finding and unlocking unclaimed royalties.
Your instructor, Dae Bogan, is a music rights and royalties tech entrepreneur (original founder of music rights administration platform, TuneRegistry, and the world’s first search engine of unclaimed royalties and music licenses, RoyaltyClaim), music creators’ rights advocate, and lecturer of music industry entrepreneurship at UCLA Herb Alpert School of Music. He has written about black box royalties extensively on his blog DaeBoganMusic.com. He has helped hundreds of music creators and rights-holders find and unlock hundreds of thousands of dollars in unpaid music royalties from around the world. And his research on the state of unclaimed music royalties was used by US Congressional Budget Office in its analysis of the Music Modernization Act of 2018.
Learning Objectives
- What are your rights, entitlements, and income participations as a music creator and/or rights-holder?
- What are the most common royalty streams generated from a variety of music usage types and where do those royalties flow?
- How are music royalties allocated and distributed by music rights organizations?
- What are niche funds and sub-funds that often generate unmatched so-called “black box” royalties and how do you check for your records?
- How to track music usage to leverage usage and detection reports to reconcile or audit royalty statements?
- What are some tools and resources to help you search for, identify, and claim unclaimed royalties and music licenses?
- What are the requirements to properly setup to be accounted to and paid royalties from previously unaffiliated sources going forward?
- What are some tips for managing your music rights affiliations?
- What are some tips for preparing your music rights and royalties for beneficiaries?
Music Industry Entrepreneurship Masterclass
Price: $190
Duration: 4 hours (with breaks)
Order: Click here to purchase.
Course Overview
From digital-first record labels and social music apps to AR/VR music experiences and blockchain-based music streaming startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s.
In this masterclass, you will learn to apply principles of entrepreneurship and fundamental business strategies to the music industry in ways that will make you a stronger asset within a team or a more strategic music creator or entrepreneur.
Learning Objectives
- How to form quality ideas using design thinking techniques in the ideation process.
- Understanding the intellectual property implications of your creations, products and services in the music industry.
- How to utilize market research and quantification methodology to vet ideas and quantify opportunity in the music industry before you invest your time and resources.
- How to throw away your 30 page business plan and instead develop an actionable business model that centers around product-market fit.
- How to launch with a lean go-to-market strategy.
- How to develop basic digital marketing funnels.
- How to get out of your own way by applying data-driven strategies to prioritize your monetizable skills. (Key insight for music creators seeking to monetize their skills while building a career as a performer.)
- How to keep yourself motivated by identifying and repeating your most powerful motivators.
- How to attract co-founders and build teams on a budget.
- How to build company culture in small or remote teams.
Enrollment Open – Music Industry Entrepreneurship Masterclass
Marcato Academy’s “Music Industry Entrepreneurship Masterclass” is now accepting enrollment for April 27th, 28th, and 30th. A recorded replay will be sent to individuals who cannot attend the live masterclass.
Learn More
Billboard Highlights Dae Bogan’s Course At UCLA Herb Alpert School Of Music Among Its “15 Best Music Business Schools In 2017”
Billboard today published its list of “The 15 Best Music Business Schools In 2017” and among them, UCLA Herb Alpert School of Music was recognized for the work it’s doing to launch a new hybrid musicology and music business degree program.
The article also highlighted the “Music and Entrepreneurship” course that will be developed and taught by me in Winter 2018.
I am honored to be mentioned among the many other programs and educators represented in the article. This comes on the eve of my free music industry entrepreneurship masterclass tour taking place in Brooklyn (9/30), Oakland (10/14), Cleveland (10/21), and Los Angeles (11/18) and the launch of a series of online music business courses that I will be developing under my brand Marcato Academy.
Read the full article here.
Dae Bogan Announces Marcato Academy’s FREE “Music Industry Entrepreneurship Masterclass Tour” 2017 – Brooklyn / Oakland / Cleveland / Los Angeles
For years I’ve been asked to live stream my classes and workshops. I’ve finally decided to do something even better: I’ve decided to develop an online music business academy.
Over the next few months, I will be developing and publishing music business education online courses under the brand Marcato Academy. In music theory, “marcato” is the Italian word for emphasis and here I use it to mean an emphasis on quality music business education.
To kick-off to this journey, I’ve decided to put together a series of FREE masterclasses in cities that I will be visiting over the next several weeks to speak at music industry conferences or catch up with family and friends.
The “Music Industry Entrepreneurship Masterclass Tour” will feature four spot dates of 2 hour classes held in Brooklyn, Oakland, Cleveland, and Los Angeles.
Topics To Be Covered:
- Intellectual Property (IP) – What is IP? What IP does your business create? How to protect your IP? What third-party IP does your business use? How to be compliant in the use of third-party IP?
- Rights Administration & Licensing – What rights do you own and/or control? How are rights licensed and monetized? What are some rights administration best practices? When and how to join music rights organizations?
- Business Formation – What business formation options are available to you? What are the pro’s and con’s between different entity structures? What are some tax implications that should be considered?
- Go-To-Market Strategy – How to conduct market research in the music industry? How to develop a go-to-market strategy? How to market on a budget?
- Team Building – When and how to build your team? How to seek, vet, and hire freelancers? How to leverage interns in a mutually beneficial manner? Best practices for remote organization management.
- Networking & Personal Branding – How to establish a personal brand as a music industry professional? How to find networking opportunities? Online networking best practices?
Ideal Attendees: Music industry entrepreneurs starting or currently operating record labels, music publishing companies, artist management firms, music production houses, and self-managed DIY musicians.
Tour Dates (Masterclass @ 11AM):
- Sat. 9/30 – Brooklyn – 395 Warehouse – 395 Johnson Ave, Brooklyn, NY 11206
- Sat. 10/14 – Oakland – Zoo Labs – 1035 7th St, Oakland, CA 94607
- Sat. 10/21 – Cleveland – BOP STOP at The Music Settlement – 2920 Detroit Ave, Cleveland, Ohio 44113
- Sat. 11/18 – Los Angeles – SAE Insitute LA – 6700 Santa Monica Blvd, Los Angeles, CA 90038
FREE TICKETS AT WWW.MARCATOACADEMY.EVENTBRITE.COM
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