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Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute

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What can I do with music and my career in a changing world?
Something different. Something new.

Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music

  • Earn 8 units of UCLA credit while meeting innovators in music and technology.
  • Learn to apply your own skills with the changing world of music, Internet, production, and technology.
  • Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.

Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.

How: Register now at http://summer.ucla.edu/institutes/MusicInnovation

What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:

  • Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
  • Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)

The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.

Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.

Where: UCLA Herb Alpert School of Music, Los Angeles, California

When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.

Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.

Additional questions? Please reach out to Gigi Johnson.

Dae Bogan Contributes To Bobby Owsinski Music Industry Book Now Published: Music 4.0 A Survival Guide For Making Music In The Internet Age

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I am excited and honored to announce that the music industry book in which I contributed is finally out and available on Amazon. “Music 4.0: A Survival Guide For Making Music In The Internet Age” by Bobby Owsinski is the definitive guide for any independent artists to understand the in’s and out’s of making, promoting, and selling imusic in the Internet era. My contribution is in Chapter 7: Marketing With Social Media. I talk about the Myspace platform and why I think every indie artist needs to incorporate Myspace in their overall digital marketing strategy.

Check out the book for amazing insights into how the music industry has changed with and what you should be doing in Internet age.

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