Billboard Highlights Dae Bogan’s Course At UCLA Herb Alpert School Of Music Among Its “15 Best Music Business Schools In 2017”
Billboard today published its list of “The 15 Best Music Business Schools In 2017” and among them, UCLA Herb Alpert School of Music was recognized for the work it’s doing to launch a new hybrid musicology and music business degree program.
The article also highlighted the “Music and Entrepreneurship” course that will be developed and taught by me in Winter 2018.
I am honored to be mentioned among the many other programs and educators represented in the article. This comes on the eve of my free music industry entrepreneurship masterclass tour taking place in Brooklyn (9/30), Oakland (10/14), Cleveland (10/21), and Los Angeles (11/18) and the launch of a series of online music business courses that I will be developing under my brand Marcato Academy.
Read the full article here.
Dae Bogan Announces Marcato Academy’s FREE “Music Industry Entrepreneurship Masterclass Tour” 2017 – Brooklyn / Oakland / Cleveland / Los Angeles
For years I’ve been asked to live stream my classes and workshops. I’ve finally decided to do something even better: I’ve decided to develop an online music business academy.
Over the next few months, I will be developing and publishing music business education online courses under the brand Marcato Academy. In music theory, “marcato” is the Italian word for emphasis and here I use it to mean an emphasis on quality music business education.
To kick-off to this journey, I’ve decided to put together a series of FREE masterclasses in cities that I will be visiting over the next several weeks to speak at music industry conferences or catch up with family and friends.
The “Music Industry Entrepreneurship Masterclass Tour” will feature four spot dates of 2 hour classes held in Brooklyn, Oakland, Cleveland, and Los Angeles.
Topics To Be Covered:
- Intellectual Property (IP) – What is IP? What IP does your business create? How to protect your IP? What third-party IP does your business use? How to be compliant in the use of third-party IP?
- Rights Administration & Licensing – What rights do you own and/or control? How are rights licensed and monetized? What are some rights administration best practices? When and how to join music rights organizations?
- Business Formation – What business formation options are available to you? What are the pro’s and con’s between different entity structures? What are some tax implications that should be considered?
- Go-To-Market Strategy – How to conduct market research in the music industry? How to develop a go-to-market strategy? How to market on a budget?
- Team Building – When and how to build your team? How to seek, vet, and hire freelancers? How to leverage interns in a mutually beneficial manner? Best practices for remote organization management.
- Networking & Personal Branding – How to establish a personal brand as a music industry professional? How to find networking opportunities? Online networking best practices?
Ideal Attendees: Music industry entrepreneurs starting or currently operating record labels, music publishing companies, artist management firms, music production houses, and self-managed DIY musicians.
Tour Dates (Masterclass @ 11AM):
- Sat. 9/30 – Brooklyn – 395 Warehouse – 395 Johnson Ave, Brooklyn, NY 11206
- Sat. 10/14 – Oakland – Zoo Labs – 1035 7th St, Oakland, CA 94607
- Sat. 10/21 – Cleveland – BOP STOP at The Music Settlement – 2920 Detroit Ave, Cleveland, Ohio 44113
- Sat. 11/18 – Los Angeles – SAE Insitute LA – 6700 Santa Monica Blvd, Los Angeles, CA 90038
FREE TICKETS AT WWW.MARCATOACADEMY.EVENTBRITE.COM
Dae Bogan To Teach “Music Industry Entrepreneurship” Class At UCLA Summer Session, June 27th – August 1st – Open To General Public
Dae Bogan, Co-founder and CEO of music rights and metadata management startup TuneRegistry and a UCLA alumnus, has been confirmed to develop and instruct a course on music industry entrepreneurship at UCLA.
The 4-unit course will be included among UCLA Herb Alpert School of Music‘s class offerings through the UCLA Summer Session program. The class is open to UCLA students (undergraduate and graduate students) as well as Non-UC students/general public.
From the tentative syllabus:
The music industry is an ecosystem consisting of an interrelated network of robust sectors. From recorded music and music publishing to live music and mobile apps, entrepreneurs have been disrupting and innovating across these sectors for decades. In the Digital Age of music, there has been a spike in startups across all sectors of the music industry with new players entering the industry despite cautionary tales of challenge and failure. They’ve re-shaped how consumers access music, they’ve challenged the relationships between so-called gatekeepers and aspiring musicians, and they’ve created niche markets that have grown to become billion dollar sectors. They’ve launched new talent in innovative ways and they’ve earned one hundred million dollar valuations within mere months. This is the entrepreneurial spirit at work. This is the manifestation of great ideas at work. This is entrepreneurship in the music industry.
In this course, students will learn fundamental principles of entrepreneurship across all phases of the start-up process. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
To learn more or to enroll, contact the UCLA Summer Sessions program at http://summer.ucla.edu. The class ID is 434828200 (Music Industry 188 – Special Courses in Music Industry: Music Industry Entrepreneurship)
What can I do with music and my career in a changing world?
Something different. Something new.
Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music
- Earn 8 units of UCLA credit while meeting innovators in music and technology.
- Learn to apply your own skills with the changing world of music, Internet, production, and technology.
- Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.
Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.
How: Register now at http://summer.ucla.edu/institutes/MusicInnovation
What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:
- Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
- Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)
The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.
Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.
Where: UCLA Herb Alpert School of Music, Los Angeles, California
When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.
Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.
Additional questions? Please reach out to Gigi Johnson.