A (Long) Announcement For Music Industry Entrepreneurs
This month, 7 years ago, I was abruptly laid off from my role as VP of Marketing & Strategic Partnerships and General Manager of Music of a half-billion dollar US retail chain. Although the lay-off occured as a result of a company reorganization following an M&A transaction, it still came as a surprise.
That was a pivotal moment in my life as it set off a series of events that began with me founding my first music tech start-up (Maven Promo, formely ChazBo Music) and has continued with me earning a master’s degree in music industry administration; helping dozens of music industry entrepreneurs from around the world develop, launch, or scale their business in the music and digital media industries; entering the world of academia as an educator at some of the top universities on the US West Coast; and selling three companies in the music industry.
Today, 7 years after having my sense of security stripped from under me and 11 years after founding my first music industry business (I owned and operated an artist management company, a music publishing company, and an independent record label while simultaneously leading marketing and music at the US retail chain referenced above), I am humbled and amazed by what I’ve been able to accomplish for myself and for others in such a short period of time.
I’ve been entrepreneurial since I was a youth, but it has been in the last several years that the grunt work and endless sleepless nights have paid off.
I believe in paying it forward. I believe that some of the best lessons are the failures and successes of those who’ve walked the path before you. And I believe that curating these lessons and supplementing them with actionable insights and fundametal principles can help the most dedicated individuals change their outcomes. To this end, I am proud of the work I’ve been able to do in academia and busines coaching.
I have taught courses and masterclasses at UCLA Herb Alpert School of Music, CSUN Music Industry Administration, USC Marshall School of Business, Emerson Los Angeles, SAE Institute, California Luthern University, The Los Angeles Recording School, and College of the Canyons and have given presentations and participated as a speaker at some of the top music industry conferences in the United States such as SXSW Music Conference, Music Biz Expo, Indie Week, ASCAP “I Create Music” Expo and Digital Entertainment World Expo.
In 2017, Billboard recognized my course, “Music Industry Entrepreneurship,” in its list of “The 15 Best Music Business Schools in 2017” and the class continues to rank among the highest rated courses in the Music Industry Program at UCLA Herb Alpert School of Music.
Over the last 5 years, my courses have been exclusively available to students enrolled in the colleges and universities that have commissioned me to develop and teach at their institutions. These students spend tens of thousands of dollars to attend these institutions for access to quality higher education. While I believe that students outside of these institutions and young professionals who aren’t in college shound have access to my courses, even my UCLA Summer Sessions class, which is open to anyone, can still add up to thousands of dollars.
Therefore, in an attempt to share my knowledge and experience with as many interested music industry entrepreneurs as possible, I am excited to announce my limited run “Music Industry Entrepreneurship Masterclass”.
The Music Industry Entrepreneurship Masterclass will be a LIVE 4-hour masterclass taking place at various times on April 27th, 28th and 30th starting at only $199.
I will be posting more details and links to learn more tomorrow, so comment on this announcement to follow and receive notification of the discount link.
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Congrats on your success and would love to take the class
Enrollment is now open for “Music Industry Entrepreneurship Masterclass” with 9 live sessions taking place on April 27th, 28th, and 30th. Enroll by Thursday, April 25th. Can’t attend? A recorded replay will be sent to all registrants. Learn more at http://www.marcatoacademy.com