Tag Archive | ucla herb alpert school of music

[Video] Music Tech Investors and Incubators — Investing in the LA Music Tech Scenes

Last month I had the pleasure of curating and moderating the panel “Music Tech Investors and Incubators — Investing in the LA Music Tech Scenes” at the Amplifying Music in Our Los Angeles conference produced by the UCLA Center for Music Innovation.

My panelists included representatives of investors, accelerators and co-working communities in Los Angeles that focus on music industry entrepreneurship including Techstars Music, Capitol Music Group’s Capitol360 and gBeta Music Tech Accelerator, and The Rattle LA, as well as more open format accelerators including Expert Dojo and Startup UCLA & Blackstone Launch Pad.

In this <60 minutes discussion, we covered plenty of information that any founder of a music startup would want to know about where and how to seek resources to develop, launch, or grow a music venture in Los Angeles.

Bios of my speakers can be found below the video of the panel.

 

 

  • Moderator: Dae Bogan, Founder, TuneRegistry; Lecturer, UCLA Alpert
    Dae Bogan is a music rights executive, serial entrepreneur and educator with over a decade of experience in the music industry. He is the founder and CEO of TuneRegistry, which develops music rights administration software and solutions for small and medium-sized music rightsholders. He also offers music rights, business, and technology consulting through his firm, Rights Department. Dae also teaches the Music Industry Entrepreneurship course at UCLA Herb Alpert School of Music and was an Innovation Fellow at the UCLA Center for Music Innovation. Previously, Dae owned and operated an independent record company (Loft24 Records), a music publishing company (Loft24 Publishing), and an artist management company (Renaissance Artist Management) until 2012 when he founded an in-store independent music video network (Maven Promo), which was later acquired by EMPIRE Distribution in 2017. Dae also founded the world’s first aggregator and search engine of unclaimed music royalties (RoyaltyClaim), which was acquired by HAAWK in 2017.

 

  • Jonathan Wallace, Investment Director, Expert Dojo
    Jonathan Wallace joined Expert Dojo upon its inception as an investment analyst. Over the course of the next 3 years he established relationships with some of the largest venture capital funds in the world and helped dozens of startups raise investment. Jonathan is now the investment director for Expert Dojo and oversees all follow on investments. Expert Dojo has over 30 companies in its portfolio after investing for the last 12 months. 

 

  • Josh Remsberg, VP, Business Development, Capitol Music Group
    Josh Remsberg is Vice President of Business Development at Capitol Music Group. At Capitol, he oversees the Capitol360 Innovation Center, and is focused on finding & developing new revenue opportunities to exploit and extract value from CMG’s copyrights, content, brand assets, and artists. Josh also leads the eCommerce, CRM, audience ownership and gaming strategies for the label group.

 

  • Leah Nanni, Venture Coach and Outreach Coord., Startup UCLA & Blackstone Launch Pad
    Leah is a business owner and Venture Consultant at Startup UCLA, where she helps Bruins become confident and competent entrepreneurs. She also co-leads Startup UCLA’s outreach and inclusion efforts with the goal of reaching entrepreneurs at any stage, in any industry, and from any background and any area of study. Leah holds a M.S. in Social Entrepreneurship and a Master of Social Work, and she brings more than 9 years of business ownership experience to the UCLA and greater Los Angeles communities. 

 

  • Jen Hall, Director, TechStars Music
    Jen Hall is a music industry veteran having worked in management with major artists and at record labels over the past 15+ years. Jen joined Techstars with the inception of the Techstars Music program in 2016. Techstars Music has just finished its 3rd program. Alumni companies from the Techstars Music 2017 and 2018 class have gone on to raise over 50 million dollars in follow on capital.

 

  • Michael Frick, Advisor/Executive Producer, The Rattle, LA
    Michael Frick is a creative solutions innovator with the ability to build consensus among disparate stakeholders. His expertise in music driven strategies for brands, motion pictures, television and digital entertainment has seen him partner with numerous major global brands, agencies, networks and studios. As advisor to the Rattle he is assisting with the launch of the UK-based collective in Los Angeles, CA.

Dae Bogan’s ‘Music Industry Entrepreneurship’ Class To Return To UCLA Summer 2019

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UCLA Summer Sessions​ has confirmed that my Billboard​-recognized course, “Music Industry Entrepreneurship,” will be offered this Summer during Session A.

UCLA, UC, and non-UC students (including individuals who are not enrolled in college anywhere) are welcome. Enrollment is now open at summer.ucla.edu.

The class will meet on Thursdays (June 27 – August 1) from 6pm to 9:50pm at UCLA Herb Alpert School of Music​ with the exception of Thursday, July 4th (there will be a total of 5 class meetings).

Course Description:

From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s. In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship. Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.

 

Student Testimonial:

Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation

Class Detail: https://sa.ucla.edu/ro/Public/SOC/Results/ClassDetail?term_cd=191&subj_area_cd=MSC%20IND&crs_catlg_no=0124%20%20%20%20&class_id=434415110&class_no=%20001%20%20

Apple To Recruit College Students For Apple Music From UCLA Herb Alpert School of Music

I am pleased to announce that Apple has selected my Billboard-recognized class, Music Industry Entrepreneurship and Innovation, at UCLA Herb Alpert School of Music as a preferred source to recruit aspiring music industry professionals into its college internship programs at Apple Music.

Upon successful completion of an internship and graduation from UCLA, recent grads may become eligible for full-time employment at Apple music divisions.

An Apple Worldwide Recruiting representative will visit my class in January 2019 to promote their internship program to my students and answer any questions that students might have.

I am pleased with Apple’s decision to partner with universities and educators that deliver best-in-class education and experiences to students who may become tomorrow’s music industry leaders.

In reviewing my class students have shown great appreciation for the course and the speaker series that I curate throughout the quarter:

Hi Dae, Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life. I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.

– Student testimonial, Winter Quarter 2018

Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class.

– Student testimonal, Winter Quarter 2018

In addition to the relationship with Apple, I am excited to announce that I’ve established a relationship with music tech start-up accelerator Techstars Music that allows me to recommend student and alumni owned start-ups for consideration to receive seed investment and to participate in its accelerator program.

I look forward to continuing to add value to my course to offer students one of the best experiences in their academic careers at UCLA.

Dae Bogan Returns To UCLA Herb Alpert School Of Music To Teach Billboard-recognized Course

I am happy to announce that my UCLA top rated and Billboard recognized course on music entrepreneurship will return to UCLA Herb Alpert School of Music next quarter, Winter 2019.

Course Title: MSC IND 188: Music Industry Entrepreneurship and Innovation

Course Description: From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s.

In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship.

Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.

Personal Note: I developed “Music Industry Entrepreneurship and Innovation” as a forward-thinking course which reflects the kind of entrepreneurial exploration we will do around new business models and emerging technologies (e.g. artificial intelligence in music composition, blockchain in music rights administration, cryptocurrency as royalty payments, augmented reality and mixed reality in music education, virtual reality in music experiences such as concerts, etc.). I’m looking forward to taking this journey with you starting January 2019.

Also Read: Billboard Highlights Dae Bogan’s Course At UCLA Herb Alpert School Of Music Among Its “15 Best Music Business Schools In 2017”

Student testimonials:

Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation

Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation

Hello Dae,

Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!

Best,
R.

Hello Professor,

Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.
-M.

Hi Dae,

Thank you for everything this quarter.

Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.

I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.

[Omitted]

I wish you enormous success in your future! I hope to be there one day as well 🙂

Best Regards,
E.

Dear Professor Bogan,

Hope this email finds you well! [Omitted]

I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.

[Omitted]

Not a goodbye, but definitely see you later! Thanks for a great quarter!

Best,
S.

Hi Dae,

Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.

See you around hopefully,
A.

 

UCLA To Offer Dae Bogan’s Music Industry Entrepreneurship Class This Summer, Open To General Public

MIA Summer 18 Flyer

 

For the second time, UCLA Herb Alpert School of Music plans to offer Dae Bogan’s Music Industry Entrepreneurship class this summer. The non-theory workshop-style class will be offered under the college’s Special Courses in Music Industry designation MUS IND 188 and will be open to UCLA students as well as the general public.

About the course:

Learn and apply real-world business strategies and entrepreneurship principles to the music industry from a serial entrepreneur who has founded six and successfully sold three music industry companies. Meet and network with music industry entrepreneurs and professionals during an in-class speaker series. Whether you’re interested in founding a music industry company or working your way up to management of an existing company, learn skills from professionals who’ve taken music industry companies to the next level in recorded music, music publishing, live/touring, artist management, marketing/branding, and tech.

 

Also Read: Billboard Highlights Dae Bogan’s Course At UCLA Herb Alpert School Of Music Among Its “15 Best Music Business Schools In 2017”

 

Enrollment:

  • Open to UCLA students and the general public.
  • Financial aid is available.
  • UCLA Summer Sessions website
  • Course Details page: click here

 

Previous students’ testimonials:

Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation

 

Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation

 

Hello Dae,

Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!

Best,
R.

 

Hello Professor,

Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.
-M.

 

Hi Dae,

Thank you for everything this quarter.

Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.

I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.

[Omitted]

I wish you enormous success in your future! I hope to be there one day as well 🙂

Best Regards,
E.

 

Dear Professor Bogan,

Hope this email finds you well! [Omitted]

I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.

[Omitted]

Not a goodbye, but definitely see you later! Thanks for a great quarter!

Best,
S.

 

Hi Dae,

Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.

See you around hopefully,
A.

 

From the syllabus (subject to change):

About this course

From recorded music and music publishing to live music and merchandise, entrepreneurs have been disrupting and innovating across the music industry for decades. In this course, students will learn and apply fundamental principles of entrepreneurship to the music industry. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.

Learning goals

Students will finish the program understanding:

  • Fundamental principles of entrepreneurship.
  • The nature and function of strategic business planning.
  • Business tools and concepts around market research and ideation.
  • Forces affecting the music industry that shape how businesses operate.
  • How to develop and execute a lean go-to-market strategy.
By the end of the term, students will have gained a basic understanding of developing and launching a business in the music industry.

Dae Bogan’s New Year 2017 Announcements

2017

I am excited to share with you some new developments and updates for 2017:
 
– My music rights tech startup, TuneRegistry, will launch version 1.1 with new features in the coming weeks. Learn more at http://www.tuneregistry.com.
 
– I have joined the advisory board of two interesting music industry startups: ethr (ethr is a live feed service, allowing anyone to listen to the same music – friends, influencers, or celebrities are listening to, live, in real time. Learn more at http://www.ethrmusic.com) and Spectrvm (The Spectrvm pack lets you physically feel live music by vibrating the bass frequencies throughout your body in real time. Learn more at http://www.spectrvm.co).
 
– I am an advisor to the founder of FestEvo (Our app centralizes all the tools FestivalGoers need to have their best festival yet.Explore lineups, discover artists, customize schedules #FestivalBetter. Learn more at http://www.featevo.com) on a number of music festival related ventures.
 
– I have co-developed and will co-instruct a class on innovation and entrepreneurship in the music industry to graduate students earning a master of arts degree at CSUN Music Industry Administration.
 
– I will expand my role as Innovation Fellow at the UCLA Center for Music Innovation and I will potentially develop and teach a new course on music industry entrepreneurship at UCLA Herb Alpert School of Music for Summer 2017.
 
– I will launch a series of online music business courses and a DIY music business workshop series in Spring 2017.
 
– I will provide business and career mentorship to indie artists and music entrepreneurs, and I will moderate a panel on music rights and metadata at SXSW. If you’re going to SXSW Music, add my panel to your schedule http://schedule.sxsw.com/2017/events/PP62361.
 
– I will organize more gatherings this year for Southern California Music Industry Professionals, a network of music industry professionals that I lead.
 
– I will increase my work with The Recording Academy / The GRAMMYs, specifically in the Advocacy division where we focus on music creator rights and supporting legislation that enhances the livelihood of music creators.
 
– My website www.DaeBoganMusic.com will get a complete design overhaul.
 
Here’s to 2017!
 
Dae Bogan

Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute

CMI-4-color

What can I do with music and my career in a changing world?
Something different. Something new.

Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music

  • Earn 8 units of UCLA credit while meeting innovators in music and technology.
  • Learn to apply your own skills with the changing world of music, Internet, production, and technology.
  • Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.

Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.

How: Register now at http://summer.ucla.edu/institutes/MusicInnovation

What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:

  • Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
  • Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)

The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.

Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.

Where: UCLA Herb Alpert School of Music, Los Angeles, California

When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.

Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.

Additional questions? Please reach out to Gigi Johnson.

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