Dae Bogan Returns To UCLA Herb Alpert School Of Music To Teach Winter 2021 Quarter
I am thrilled to announce that I will be returning to UCLA for the 5th year to teach my course “Music Industry Entrepreneurship” at the UCLA Herb Alpert School of Music.
In 2017, I was honored to be recognized by Billboard in its 15 Best Music Business Schools of 2017 and later named to the Billboard 2019 Digital Power Players list for my work as a serial entrepreneur at the intersection of music copyrights, royalties, and technology. While updating my curriculum to fit a 100% online format will be a challenge, I look forward to guiding my international students in their exploration of entrepreneurship and innovation in the music industry.
This upcoming Winter ’21 quarter will coincide with my role as Head of Third-Party Partnership at The Mechanical Licensing Collective, which is the non-profit organization designated by the U.S. Copyright Office to issue and administer the newly created blanket digital audio mechanical license in accordance the Music Modernization Act of 2018. The historic passage of the MMA made it the most significant update to the U.S. Copyright Act in decades. To this end, I was honored to advise the U.S. Congressional Budget Office during its economic analysis of the bill and was humbled to be invited by Copyright Royalty Judge Hon. Steve Ruse to participate in the unclaimed royalties study symposium and speak at the Library of Congress on the ways in which The MLC could reach, engage, and support self-administered songwriters and small and emerging music publishers in the United States and abroad.
In a word, I don’t think I could be happier about where my hard work, accomplishments, and setbacks have lead me since deciding this time of year 17 years ago to pick up and relocate to Los Angeles from Cleveland, OH as a homeless, unemployed 18-year-old aspiring musician. While I pivoted from being the talent to supporting the talent early own, my passion for empowering and educating music creators and music entrepreneurs has never been stronger.
I can’t wait to see what this next chapter has to offer!
Dae Bogan’s ‘Music Industry Entrepreneurship’ Class To Return To UCLA Summer 2019
UCLA Summer Sessions has confirmed that my Billboard-recognized course, “Music Industry Entrepreneurship,” will be offered this Summer during Session A.
UCLA, UC, and non-UC students (including individuals who are not enrolled in college anywhere) are welcome. Enrollment is now open at summer.ucla.edu.
The class will meet on Thursdays (June 27 – August 1) from 6pm to 9:50pm at UCLA Herb Alpert School of Music with the exception of Thursday, July 4th (there will be a total of 5 class meetings).
Course Description:
From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s. In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship. Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.
Student Testimonial:
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Apple To Recruit College Students For Apple Music From UCLA Herb Alpert School of Music
I am pleased to announce that Apple has selected my Billboard-recognized class, Music Industry Entrepreneurship and Innovation, at UCLA Herb Alpert School of Music as a preferred source to recruit aspiring music industry professionals into its college internship programs at Apple Music.
Upon successful completion of an internship and graduation from UCLA, recent grads may become eligible for full-time employment at Apple music divisions.
An Apple Worldwide Recruiting representative will visit my class in January 2019 to promote their internship program to my students and answer any questions that students might have.
I am pleased with Apple’s decision to partner with universities and educators that deliver best-in-class education and experiences to students who may become tomorrow’s music industry leaders.
In reviewing my class students have shown great appreciation for the course and the speaker series that I curate throughout the quarter:
Hi Dae, Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life. I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.
– Student testimonial, Winter Quarter 2018
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class.
– Student testimonal, Winter Quarter 2018
In addition to the relationship with Apple, I am excited to announce that I’ve established a relationship with music tech start-up accelerator Techstars Music that allows me to recommend student and alumni owned start-ups for consideration to receive seed investment and to participate in its accelerator program.
I look forward to continuing to add value to my course to offer students one of the best experiences in their academic careers at UCLA.
Dae Bogan Returns To UCLA Herb Alpert School Of Music To Teach Billboard-recognized Course
I am happy to announce that my UCLA top rated and Billboard recognized course on music entrepreneurship will return to UCLA Herb Alpert School of Music next quarter, Winter 2019.
Course Title: MSC IND 188: Music Industry Entrepreneurship and Innovation
Course Description: From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s.
In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship.
Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.
Personal Note: I developed “Music Industry Entrepreneurship and Innovation” as a forward-thinking course which reflects the kind of entrepreneurial exploration we will do around new business models and emerging technologies (e.g. artificial intelligence in music composition, blockchain in music rights administration, cryptocurrency as royalty payments, augmented reality and mixed reality in music education, virtual reality in music experiences such as concerts, etc.). I’m looking forward to taking this journey with you starting January 2019.
Student testimonials:
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation
Hello Dae,
Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!
Best,
R.
Hello Professor,
Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.-M.
Hi Dae,
Thank you for everything this quarter.
Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.
I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.
[Omitted]
I wish you enormous success in your future! I hope to be there one day as well 🙂
Best Regards,
E.
Dear Professor Bogan,
Hope this email finds you well! [Omitted]
I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.
[Omitted]
Not a goodbye, but definitely see you later! Thanks for a great quarter!
Best,
S.
Hi Dae,
Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.See you around hopefully,
A.
UCLA To Offer Dae Bogan’s Music Industry Entrepreneurship Class This Summer, Open To General Public
For the second time, UCLA Herb Alpert School of Music plans to offer Dae Bogan’s Music Industry Entrepreneurship class this summer. The non-theory workshop-style class will be offered under the college’s Special Courses in Music Industry designation MUS IND 188 and will be open to UCLA students as well as the general public.
About the course:
Learn and apply real-world business strategies and entrepreneurship principles to the music industry from a serial entrepreneur who has founded six and successfully sold three music industry companies. Meet and network with music industry entrepreneurs and professionals during an in-class speaker series. Whether you’re interested in founding a music industry company or working your way up to management of an existing company, learn skills from professionals who’ve taken music industry companies to the next level in recorded music, music publishing, live/touring, artist management, marketing/branding, and tech.
Enrollment:
- Open to UCLA students and the general public.
- Financial aid is available.
- UCLA Summer Sessions website
- Course Details page: click here
Previous students’ testimonials:
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation
Hello Dae,
Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!
Best,
R.
Hello Professor,
Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.-M.
Hi Dae,
Thank you for everything this quarter.
Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.
I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.
[Omitted]
I wish you enormous success in your future! I hope to be there one day as well 🙂
Best Regards,
E.
Dear Professor Bogan,
Hope this email finds you well! [Omitted]
I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.
[Omitted]
Not a goodbye, but definitely see you later! Thanks for a great quarter!
Best,
S.
Hi Dae,
Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.See you around hopefully,
A.
From the syllabus (subject to change):
About this course
From recorded music and music publishing to live music and merchandise, entrepreneurs have been disrupting and innovating across the music industry for decades. In this course, students will learn and apply fundamental principles of entrepreneurship to the music industry. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
Learning goals
Students will finish the program understanding:
- Fundamental principles of entrepreneurship.
- The nature and function of strategic business planning.
- Business tools and concepts around market research and ideation.
- Forces affecting the music industry that shape how businesses operate.
- How to develop and execute a lean go-to-market strategy.
Dae Bogan’s New Year 2017 Announcements
Take My Class On The Business Of Music Tech Startups This Summer At UCLA
I am honored to have been invited to develop and teach a course at UCLA this summer within the Music Innovation Summer Institute, administered by UCLA Herb Albert School of Music’s Center for Music Innovation.
Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute
What can I do with music and my career in a changing world?
Something different. Something new.
Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music
- Earn 8 units of UCLA credit while meeting innovators in music and technology.
- Learn to apply your own skills with the changing world of music, Internet, production, and technology.
- Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.
Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.
How: Register now at http://summer.ucla.edu/institutes/MusicInnovation
What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:
- Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
- Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)
The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.
Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.
Where: UCLA Herb Alpert School of Music, Los Angeles, California
When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.
Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.
Additional questions? Please reach out to Gigi Johnson.
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