Every month thousands of indie artists publish new music and videos to the Internet hoping to break through the clutter for the chance to generate exposure that reaches new listeners and gains new fans. Every month thousands of indie artists are reminded how difficult it is to earn the kind of exposure that reaches new listeners without the support and deep pockets of a major label.

Sure, there are some successes. There are dozens of indie artists buzzing on blogs and going viral on YouTube. There are dozens of artists generating hundreds to thousands of downloads. There are dozens of artists earning new followers every day. Unfortunately, the indie rock stars represent a small fraction of the indie artist community as a whole — an exception to the rule.  Read More…