Pandora recently launched its sleeker new look. The centerpiece of the new user interface is the song artwork, which is now bigger and more prominent than ever. The artwork is also used as a color-washed background.
The image featured above is a screenshot of a post on recording artist Lukas Graham‘s Facebook page. This blog entry is about the idea of the Digital Music’s New Fan Conversion Funnel as illustrated by a comment posted in the comments section by Lukas Graham fan, Stacy Angus.
But first, a quick crash course on conversion funnels.
Last month, SoundCloud kicked Next Big Sound out of its API community as a result of Pandora’s acquisition of NBS, which means NBS loses nearly 30 billion streams from which its data analytic tools relies. This is one of the many reasons why music app developers must understand the complexities behind API terms & conditions, the competitive nature of big data and asset ownership, and the caveat to “gaining traction” when they depend on third-party solutions to power (and monetize) their own platform. Part of my work as a consultant is to help music app founders legitimize their platform with appropriately licensed APIs, digital media suppliers, and metadata services. Read the full story on Billboard.
I’m writing this as I listen to my fav Ella Fitzgerald station on Pandora.
Pandora is arguably the #1 Internet radio company in the US. Every day millions of “free” streams set the mood for millions of “free” subscribers at work, in their car, or out in the public. Pandora — who has been at the forefront of a legislation proposal that could change the royalty rates it pays for the music it streams — recently announced a new executive change. Read More…