EC Twins x Vlado Footwear x Finish Line Mashup Music And Sneakers For National Campaign

EC Twins stop by Finish Line at Beverly Center to promote Vlado Footwear's new LED Pack sneaker collection, Atlas and Lyte.

EC Twins at Finish Line at Beverly Center to promote Vlado Footwear’s new LED Pack sneaker collection, Atlas and Lyte.

If you’re a fan of house music and live in the US, chances are you’ve probably heard of the EDM DJ/Producer duo EC Twins. The brothers Allister and Marc Blackham have been steadily climbing the ranks (and the charts) in the EDM scene with hot original releases and remixes, such as “You’ve Never Seen ft. CeCe Peniston” and Planet Perfecto Knights’ “Resurrection,” and massive performances at top venues in Los Angeles, Las Vegas, New York, Chicago, Miami and everywhere (even El Paso) in between. Their energy and stage presence is virtually unmatched, leaving fans pumped on good vibes and rave-like excitement. They’ve performed at some of the biggest music festivals in the world including Ultra, Electric Daisy Carnival, and Tomorrowland and with some of the top musical acts in the US.

It should come as no surprise that urban contemporary footwear brand, Vlado Footwear, partnered with EC Twins to cross-promote the launch of their music-inspired sneaker collection LED Pack: Atlas & Lyte, which dropped in Finish Line retail stores and http://www.finishline.com earlier this month.

2 LED Pack

The cross-promotion included a FREE download of the EC Twins’ latest release, “Hot Summer Nights.” Consumers who purchase the Atlas or Lyte style of the LED Pack received a music promo card inside the shoe box that instructed them to redeem the promo code to download the track. Clips from the “Hot Summer Nights” music video was also featured in the official LED Pack promo video released on YouTube. The pre-release campaign  included a promo video, a flagship website (www.vladofootwear.com/ledpack), and a media push. When the footwear landed in Finish Line stores, they were displayed on a footwear tower branding creative featuring EC Twins.

Vlado Footwear and Finish Line celebrated the launch of the LED Pack by hosting EC Twins first ever in-store meet & greet. After the event shoppers and fans attended an after party at Infusion Lounge that featured special performances by Kryoman and District78.

The EC Twins x Vlado Footwear x Finish Line mashup was conceptualized, developed, and executed by Dae Bogan on behalf of client Vlado Footwear.

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About Dae Bogan

Dae Bogan is a music industry professional. Connect with Dae on Twitter at @DaeBoganMusic.

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