NMPA Sues Fullscreen: Easy Fix
The National Music Publishers Association has sued Fullscreen, Inc. for the monetization of YouTube channels containing thousands of videos with thousands of copyrighted music covered or synched. The way I see it, Fullscreen has 1 of 2 options to resolve this (which I believe will be handled out of court via a nice settlement):
- Enter into an agreement with NMPA to make sure royalties are flowing to publishers through Harry Fox Agency (the same thing YouTube did last year upon suit from NMPA)
- Enter into direct synch and mechanical license deals with publishers and record companies, like it has already done with Universal Music Publishing earlier this year.
The consequence of both fixes will be a reduction in ad revenue it generates from the over 15,000 YouTube channels with which Fullscreen has monetization agreements.
Read the piece in LA Times.