Turning Lemons Into Lemonade

This is an in-store music video network. It streams new videos for major artists and promotes independent artists in over 130 sneaker retail stores across the United States. The network earns upwards of 3 million impressions by teen and young adult shoppers every month (unlocking unique exposure and new fan opportunities for indie artists). It was founded in 2012 by the then VP of Marketing & Music of the retail chain Shiekh Shoes after he was laid off. The retail chain became the laid-off employee’s customer and has been so for over 4 years now.

The entrepreneur has since earned a master’s degree in music business, has helped over two dozen other music tech entrepreneurs with their startups as a business consultant, mentors music entrepreneurs through SXSW, and has taught music business at UCLA and a number of top music production schools such as SAE Institute in Los Angeles.

I was the laid-off employee and this is how I turned lemons into lemonade.
#entrepreneurship #musicbusiness #hustle