Wednesday night, at California State University – Northridge (CSUN), I conducted my latest workshop, “Music 2020: The Next Era of Innovation in the Music Industry,” in Professor Andrew L. Surmani’s class for his M.A., Music Industry Administration students.
In this workshop, we explore the art and process of ideation; discuss the differences between invention, disruption, and innovation; and profile a number of developing innovations within the music industry including augmented reality (AR), virtual reality (VR), mixed reality (MR), artificial intelligence (AI), machine learning (ML), blockchain and crypotcurrency. The presentation ends with a design thinking exercise where students break out into groups to work through the fundamental design thinking process of developing a minimum viable product to solve a vetted problem in the music industry.
The students seemed to like the workshop:
Dae, you were fantastic and the CSUN MIA students thoroughly enjoyed your very organized, insightful and forward thinking presentation. That was evident in the line of students waiting to talk to you at the break. Thank you again for coming to talk to our graduate music industry students.
– Andrew Surmani, Associate Professor of Music Industry Studies, California State University – Northridge
I’m looking forward to conducting this workshop next week at the College of the Canyons.
Last night I attended a very informative music industry panel featuring Branden Chapman (Executive in Charge of Production & Chief Business Development Officer of The Recording Academy & The GRAMMYs), Bonnie Marquez (VP of Marketing of Goldenvoice’s Coachella and Stagecoach music festivals), Bill Silva (music industry mogul and respected concert promoter of Bill Silva Entertainment), and SuzAnn Brantner (Founder of The Family Business and former Head of Digital of William Morris Endeavor). Read More…