For the second time, UCLA Herb Alpert School of Music plans to offer Dae Bogan’s Music Industry Entrepreneurship class this summer. The non-theory workshop-style class will be offered under the college’s Special Courses in Music Industry designation MUS IND 188 and will be open to UCLA students as well as the general public.
About the course:
Learn and apply real-world business strategies and entrepreneurship principles to the music industry from a serial entrepreneur who has founded six and successfully sold three music industry companies. Meet and network with music industry entrepreneurs and professionals during an in-class speaker series. Whether you’re interested in founding a music industry company or working your way up to management of an existing company, learn skills from professionals who’ve taken music industry companies to the next level in recorded music, music publishing, live/touring, artist management, marketing/branding, and tech.
- Open to UCLA students and the general public.
- Financial aid is available.
- UCLA Summer Sessions website
- Course Details page: click here
Previous students’ testimonials:
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation
Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!
Hello Professor,Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.-M.
Thank you for everything this quarter.
Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.
I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.
I wish you enormous success in your future! I hope to be there one day as well 🙂
Dear Professor Bogan,
Hope this email finds you well! [Omitted]
I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.
Not a goodbye, but definitely see you later! Thanks for a great quarter!
Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.
See you around hopefully,
From the syllabus (subject to change):
About this course
From recorded music and music publishing to live music and merchandise, entrepreneurs have been disrupting and innovating across the music industry for decades. In this course, students will learn and apply fundamental principles of entrepreneurship to the music industry. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
Students will finish the program understanding:
- Fundamental principles of entrepreneurship.
- The nature and function of strategic business planning.
- Business tools and concepts around market research and ideation.
- Forces affecting the music industry that shape how businesses operate.
- How to develop and execute a lean go-to-market strategy.
Dae Bogan To Teach “Music Industry Entrepreneurship” Class At UCLA Summer Session, June 27th – August 1st – Open To General Public
Dae Bogan, Co-founder and CEO of music rights and metadata management startup TuneRegistry and a UCLA alumnus, has been confirmed to develop and instruct a course on music industry entrepreneurship at UCLA.
The 4-unit course will be included among UCLA Herb Alpert School of Music‘s class offerings through the UCLA Summer Session program. The class is open to UCLA students (undergraduate and graduate students) as well as Non-UC students/general public.
From the tentative syllabus:
The music industry is an ecosystem consisting of an interrelated network of robust sectors. From recorded music and music publishing to live music and mobile apps, entrepreneurs have been disrupting and innovating across these sectors for decades. In the Digital Age of music, there has been a spike in startups across all sectors of the music industry with new players entering the industry despite cautionary tales of challenge and failure. They’ve re-shaped how consumers access music, they’ve challenged the relationships between so-called gatekeepers and aspiring musicians, and they’ve created niche markets that have grown to become billion dollar sectors. They’ve launched new talent in innovative ways and they’ve earned one hundred million dollar valuations within mere months. This is the entrepreneurial spirit at work. This is the manifestation of great ideas at work. This is entrepreneurship in the music industry.
In this course, students will learn fundamental principles of entrepreneurship across all phases of the start-up process. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
To learn more or to enroll, contact the UCLA Summer Sessions program at http://summer.ucla.edu. The class ID is 434828200 (Music Industry 188 – Special Courses in Music Industry: Music Industry Entrepreneurship)