UMG And Russell Simmons To Launch All Def Music; YouTube-Focused Label

Universal Music Group has entered a partnership with Russell SimmonsBrian Robbins, and Steve Rifkind to launch All Def Music, the first label to exclusively sign, develop, and promote artists on YouTube.

All Def Music will power the All Def Digital (ADD) platform, a multi-channel network also founded by Simmons and Robbins with funding from YouTube, which will produce and showcase a spectrum of talent. Steven Rifkind has been appointed as President/CEO of All Def Music and ADD Management.

ADD is to launch during the third quarter of 2013.

Tags: , , , , ,

About Dae Bogan

Dae Bogan is a music industry professional. Connect with Dae on Twitter at @DaeBoganMusic.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: