If You Build It, They Still Might Not Come: A Refresher On Releasing New Music

“If you build it, they will come” is a popular saying, but it does NOT apply to releasing new music.

You must do work. You must generate pre-release demand for your single or album. You must not only build it, you must leave the bread crumbs for “them” to come. Simply paying a digital distributor, such as TuneCore, to distribute your album to iTunes does not mean anyone will find you. Why? Well, for starters there are 28 MILLION tracks available for sale on iTunes (it would take 250+ years for someone to listen to every track in a “discovery” rampage). Secondly, unless you’re featured in iTunes editorial placements, a visitor does not know your music exists (if they’ve never hear of you). Making sure you actually have a single/album release plan is imperative. There is no cookie-cutter plan, but here are some tips…

10 Steps To Building A Single Release Campaign.


About Dae Bogan

Dae Bogan is a music rights executive, serial entrepreneur, and educator with over fifteen years of experience in the music industry. Currently, he is the Head of Third-Party Partnerships at the Mechanical Licensing Collective and Lecturer at the UCLA Herb Alpert School of Music.

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