Tag Archive | social media

Project Music Accelerator Now Accepting Applications For Next Cohort

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Project Music is the Nashville Entrepreneur Center’s leading action to support innovation within the music industry, a core business vertical in Nashville’s economy. To meet the unique needs of music-minded entrepreneurs we are providing a year round music-entrepreneurship focus that brings music, tech and business leaders together to nurture startups desiring to grow music industry revenue.

Project Music is THE accelerator for music tech providing specific industry curriculum to meet the unique needs of music-minded entrepreneurs.

Applications are open to music tech startups in social media, big data, content monetization, hardware, distribution, engagement and more!

FAQs:

  • Applications Open: 9/1/15
  • Program Begins: 1/31/16
  • Program Ends: mid-May
  • Cohort Size: 6 to 8 Startups
  • Funding: minimum of $30,000 per startup in exchange for 7% equity plus 3% equity reserved for key program mentors
  • Program is held Monday thru Friday at the Nashville Entrepreneur Center in Tennessee.

Click here for additional information or to apply.

Panelist Spotlight: Lisa Vega, CEO at Lisa Vega Group / SAE Institute 3rd Annual Tech Expo ‘Social Media In A Changing Music Industry’ Panel Moderated by Dae Bogan

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Panelist Spotlight: Lisa Vega has worked closely with pop culture’s most influential icons from rock legends David Bowie, The Eagles, Frank Sinatra, Fleetwood Mac, AC/DC, Duran Duran, and Steven Van Zandt’s Wicked Cool Records to rock festivals Lollapalooza, Ozzfest to Rolling Stone Magazine to high profile charity events such as the Sharon Osbourne Colon Cancer Foundation, Frank Sinatra Celebrity Golf Tournament –- bringing her expertise in communications and brand imaging to every project.

Lisa was responsible for creating the “Osbourne” phenomenon via a strategic communications campaign that transformed Ozzy from rock ‘n’ roll madman to lovable family man, thus initiating the media frenzy that established the Osbournes as cultural icons.

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Panelist Spotlight: Jeremy Gruber, Vice President of Digital Marketing & Strategy at Concord Music Group / SAE Institute 3rd Annual Tech Expo ‘Social Media In A Changing Music Industry’ Panel Moderated by Dae Bogan

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Panelist Spotlight: Jeremy Gruber is the Vice President of Digital Marketing & Strategy at the leading independent record label, Concord Music Group.  He leads digital, social media, CRM and direct to consumer strategies for company’s diverse portfolio of labels.  His team works with legacy artists including Paul McCartney, Paul Simon, James Taylor, Gregg Allman, legendary Jazz including Miles Davis, John Coltrane and Dave Brubeck as well as newer acts including Seether, Spoon, St. Vincent and Little Dragon.  Prior to working at Concord, Jeremy ran digital marketing at 10th Street Entertainment and Eleven Seven Music working with marquis rock acts like Mötley Crüe, Buckcherry and Papa Roach.

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If You Build It, They Still Might Not Come: A Refresher On Releasing New Music

“If you build it, they will come” is a popular saying, but it does NOT apply to releasing new music.

You must do work. You must generate pre-release demand for your single or album. You must not only build it, you must leave the bread crumbs for “them” to come. Simply paying a digital distributor, such as TuneCore, to distribute your album to iTunes does not mean anyone will find you. Why? Well, for starters there are 28 MILLION tracks available for sale on iTunes (it would take 250+ years for someone to listen to every track in a “discovery” rampage). Secondly, unless you’re featured in iTunes editorial placements, a visitor does not know your music exists (if they’ve never hear of you). Making sure you actually have a single/album release plan is imperative. There is no cookie-cutter plan, but here are some tips…

10 Steps To Building A Single Release Campaign.

Myspace Comes Back With Awesome Features For The Indie Artist

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I just had a meeting with the folks at Myspace. Turns out, the platform is a feature-rich tool for indie artists to host and promote new music and videos, share and engage with fans, connect with other artists, and showcase content in cool new ways.

I know that was all vague, but I will write a thorough piece after this weekend. I’ve invited Myspace’s Sr. Director of Artist Relations to join me for the Social Media 101 panel at iStandard Producers’ Beat Camp. Get deats to attend at http://www.beatcampla.com.

[Photos] SAE Institute’s Music Tech Expo Photos

I had the pleasure of speaking on the “Social Media” panel at the Music Tech Expo at SAE Institute in Los Angeles. My co-panelists were Dan Tsurif of Mercenary Management and Shan Dan of Century Media Records. The panel was moderated by music industry book author, Bobby Owsinki.

See photos at in “Speaking Engagements” album at https://www.facebook.com/daeboganmusic/photos_albums

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