[VIDEO] Dizzy Wright Speaks On Being Discovered Through My Talent Search ‘Rip The Mic Tour’
In 2009, I developed and launched Shiekh Music as the music promotion, music retail and artist support arm of leading urban streetwear and apparel retail chain, Shiekh Shoes. Under this new division of the company, I developed several programs to support independent artists and their music.
Some of the programs included the Shiekh Music Artist Program (general support of select independent/unsigned artists), The Shiekh Music Stage Tour (a multi-city concert series featuring independent artists) and the Shiekh Music Mixtape (a collaboration with Power 106 personalities DJ Carisma and Yesi Ortiz).
One of the biggest programs I created and produced was a talent search called Shiekh Music’s Rip The Mic Tour presented by Reebok and sponsored by Hip Hop Weekly, Yo! Promotions and Def Jam Records.
With the popularity of TV shows such as American Idol and X-Factor, I realized that there were few platforms out there where urban independent artists could audition for the chance to win exposure, support and cool prizes. In this case, the winners would earn premium support by Shiekh Music/Shiekh Shoes, promotions and exposure to major music industry folks.
I brought together an amazing judge panel including label executives, producers, radio djs, a celebrity choreographer, music industry professionals and guest celebrity judges. We held auditions in Los Angeles, Las Vegas, Houston, Seattle, Bay Area, and Phoenix in 2009 and 2010 for the best undiscovered urban talent.
Dizzy went on to perform at various Shiekh Music events while being approached by music industry folks with various opportunities. Ultimately, he landed a record deal with Funk Volume.
Since winning the Rip The Mic Tour ’10, Dizzy has gone on to record and release several praised mixtapes, has toured around the world and recently honored among XXL Magazine’s Freshman Class 2013.
Here is a video by BootlegKev of Power 98.3 of Dizzy Wright speaking on how he was discovered by Dame Ritter of Funk Volume as a result of his participation in my Shiekh Music Rip The Mic Tour 2010.
[Update: 09/13/13, 2:32pm PST]
In response to this piece, Dizzy Wright himself posted a message on my Instagram…