In 2009, I developed and launched Shiekh Music as the music promotion, music retail and artist support arm of leading urban streetwear and apparel retail chain, Shiekh Shoes. Under this new division of the company, I developed several programs to support independent artists and their music.
Some of the programs included the Shiekh Music Artist Program (general support of select independent/unsigned artists), The Shiekh Music Stage Tour (a multi-city concert series featuring independent artists) and the Shiekh Music Mixtape (a collaboration with Power 106 personalities DJ Carisma and Yesi Ortiz).
One of the biggest programs I created and produced was a talent search called Shiekh Music’s Rip The Mic Tour presented by Reebok and sponsored by Hip Hop Weekly, Yo! Promotions and Def Jam Records.