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May 17, 2017  

Spotify Moves Spotify Ad Studio Into Beta – Opens Up To Indie Artists & Managers

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I’ve been hearing that Spotify​ is rolling out their BETA for their new Spotify Ad Studio, which they are comparing to Google Adwords and Facebook. Some artist managers I’ve spoken with are already in the beta and using it to run ad campaigns on Spotify.

One manager posted in a group that I’m in:

Everyone go to adstudio.spotify.com and check it out for yourselves. Apparently I already have access. The targeting doesn’t get as fine as Facebook, for example, and there’s a $250 minimum spend which gets about 10,000 airings at $0.025 each. There’s also a $5,000 maximum, I presume per campaign, and above that you’re getting into their Spotify For Brands territory which has a $25,000 campaign minimum spend.

They also specify that they don’t currently support driving traffic to songs or playlists. Their ad objectives are ‘Announce an event,’ ‘Raise brand awareness,’ ‘Drive people to my website,’ and ‘Other.’

If you’re interested in advertising content, they encourage you to email adstudio@spotify.com

Want to learn more, here’s a Google Doc with FAQs:

https://docs.google.com/document/d/1fJy2Oa5wfIjC_JSU4CaMwsEI7foZmvsNajv1gbyTtXA/edit#heading=h.b2gzvaa9sgx

April 4, 2017  

Open Music Initiative Announces Applications Open For 2017 OMI Summer Lab – Paid Internships

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The Open Music Initiative (OMI) is seeking student software developers, musicians and visual artists for the 2017 OMI Summer Lab running June 5-July 28 in Boston, MA. These paid internships will explore the technical challenges of utilizing distributed ledgers and the Open Music Initiative API for:

  • Cataloging, attributing and distributing live DJ mixes
  • Commercializing mixtapes built from original material and back catalogs
  • Compensating musicians for visual works using their songs as data
  • Identifying individuals for their contribution to single tracks in new works

The eight week program will be facilitated by globally renowned innovation and design firm, IDEO, and Berklee College of Music’s Berklee ICE, and supported by sponsors which include Intel and the Inter-American Development Bank. At the end of the summer, teams will demo new art works utilizing blockchain registration, share evolved use cases and make recommendations for additional features to the Open Music Initiative API based upon their experience.

We are seeking currently enrolled college students that are collaborative, curious, flexible, detail oriented, and technically interested with the following skills:

  • Blockchain Developer… you’ve made your own crypto currency, maybe your own virtual wallet or market, you have an opinion about how this stuff should work in the future
  • User Experience Designer or Front End Developer… you can code data into art, you can code a website from scratch, you’ve moved beyond the hamburger menu
  • Graphic Designer… you simplify complicated ideas artistically, you’re marketing-minded, you wish you had met Reid Miles
  • Business Associate… you’re entrepreneurially minded, you can size a market, you know just enough about the law to be dangerous
  • Musicians… you have a favorite genre but you can jam with anyone, you like to experiment with new technology, you’re cool under pressure, you know your way around a turntable
  • Visual Artist… your medium is digital data, your art doesn’t know a resting state, you think in an XYZ axis

 

If you match one of these descriptions then please apply here then join us for a final selection hackathon on Saturday, April 22 at IDEO in Cambridge, MA. You must participate in the hackathon to be selected. Chosen students will receive $3,000 each for full participation in the Summer Lab.

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