For the second time, UCLA Herb Alpert School of Music plans to offer Dae Bogan’s Music Industry Entrepreneurship class this summer. The non-theory workshop-style class will be offered under the college’s Special Courses in Music Industry designation MUS IND 188 and will be open to UCLA students as well as the general public.
About the course:
Learn and apply real-world business strategies and entrepreneurship principles to the music industry from a serial entrepreneur who has founded six and successfully sold three music industry companies. Meet and network with music industry entrepreneurs and professionals during an in-class speaker series. Whether you’re interested in founding a music industry company or working your way up to management of an existing company, learn skills from professionals who’ve taken music industry companies to the next level in recorded music, music publishing, live/touring, artist management, marketing/branding, and tech.
- Open to UCLA students and the general public.
- Financial aid is available.
- UCLA Summer Sessions website
- Course Details page: click here
Previous students’ testimonials:
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation
Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!
Hello Professor,Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.-M.
Thank you for everything this quarter.
Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.
I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.
I wish you enormous success in your future! I hope to be there one day as well 🙂
Dear Professor Bogan,
Hope this email finds you well! [Omitted]
I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.
Not a goodbye, but definitely see you later! Thanks for a great quarter!
Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.
See you around hopefully,
From the syllabus (subject to change):
About this course
From recorded music and music publishing to live music and merchandise, entrepreneurs have been disrupting and innovating across the music industry for decades. In this course, students will learn and apply fundamental principles of entrepreneurship to the music industry. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
Students will finish the program understanding:
- Fundamental principles of entrepreneurship.
- The nature and function of strategic business planning.
- Business tools and concepts around market research and ideation.
- Forces affecting the music industry that shape how businesses operate.
- How to develop and execute a lean go-to-market strategy.
Are you attending the ASCAP “I Create Music” Expo next week? With so many great panels this year, it’s definitely a task to curate your own schedule. As a music rights enthusiast, my curated schedule is full of panels on topics I care about the most: copyrights, publishing, royalties, and metadata. Check out the full details of each panel, including speaker bios, here.
We’re back with an amazing free music industry mixer. SoCal Music Industry Professionals (SCMIP) May 2018 Music Industry Mixer will take place next week during ASCAP Expo Week. Join music industry professionals for a night of drinks and mingling at Harlowe in West Hollywood.
I am the organizer of SCMIP. For the last 2+years, I’ve been hosting these networking mixers at different bars every few months to help music industry professionals in SoCal network (recording artists, songwriters, musicians, music producers & engineers, record company and music publishing reps, touring agents and venue bookers, artist managers and lawyers, etc.).
If you’re planning to attend the ASCAP “I Create Music” Expo or Music Biz 2018, please add these panels to your schedule. I’m looking forward to re-connecting with industry colleagues to discuss topics around music rights, royalties, and being a kick-ass business-savvy DIY music creator in the ever-changing digital music landscape.
Here’s my Spring 2018 music conference schedule:
Panel Date/Time: Monday, May 7 • 4:15pm – 5:30pm
Panel Description: Understanding how to manage and make money with digital rights is key to an artist’s financial success. New technologies are dominating the news across industries, and music is no exception. These new technologies promise to empower entrepreneurial artists with affordable, revolutionary rights management and monetization tools. Immediate benefits include fair compensation and transparency around ownership, but the full potential of this technology remains untapped. Join our expert panel to hear more about how new technology and other alternative financing options are revolutionizing the industry.
- Edward Gennis – Founder & CEO, OpenPlay
- Dae Bogan – Music Industry Consultant
- Shari Hoffman – CEO, Transparence
- Ray Young – CEO, RightsLedger
Panel Date/Time: Wednesday, May 9 • 1:30pm – 2:30pm
Panel Description: The way fans pay for music has changed fundamentally. And that’s had major ramifications on how songwriters and other music creators make a living. Fortunately, there are many new paths to revenue in today’s new music industry. This panel will compile them all, with examples of how artists at every stage is taking advantage, and what that means for your career.
- DeDe Burns – Director, Strategy Services, Royalty Exchange
- Dae Bogan – Music Industry Consultant
- Vickie Nauma – 23 Capital
- Tracy Maddux – CEO, CD Baby
- Andy Hermann – Former LA Weekly Music Reporter
Panel Date/Time: Tuesday, May 15 • 1:45pm – 2:45pm
Panel Description: In recent years, issues related to unattributed and unpaid royalties have made more headlines than ever before. As the digital music ecosystem continues to grow the licensing mechanisms, data flow infrastructure, and royalty attribution and payment methods have been challenged to keep up with and support an insurmountable aggregate of transactions, often leading to unclaimed royalties. This panel will discuss perspectives around unclaimed royalties and review best practices that rights-holders can implement to better capture all of their earned royalties.
- Bill Colitre – VP & General Counsel, Music Reports, Inc
- Kayce Laine – Publicist & Musician, Gold Sky Music
- John Raso – HFA & Rumblefish, SVP of Client Services
- Dae Bogan – Founder, TuneRegistry & RoyaltyClaim
A few months ago, I set down with music manager and “dad jokes” extraordinaire, Scott Waldman, to discuss my personal journey into the music industry. I got pretty candid as I discussed going from being homeless and unemployed to founding music tech start-ups.
You can listen to the episode here.
Direct link: https://idobi.com/podcast/057-dae-bogan/