90% Of Music Startups Fail – Improve Your Chances – Enroll In ‘Music Industry Entrepreneurship Masterclass’
Did you know that 90% of startups fail and while there may be 16 reasons why music startups fail in particular, failure still sucks for the hundreds of music startup founders who failed; especially those who could have gotten it right had they consulted with a music industry entrepreneurship coach.
My name is Dae Bogan and I am a 3x exited serial music industry entrepreneur; a Lecturer, Music Industry at UCLA Herb Alpert School of Music where I develop and teach “Music Industry Entrepreneurship,” which was recognized by Billboard on its list of “The 15 Best Music Business Schools In 2017;” and I am the founder and executive consultant of music startup consultancy, Rights Department, where I’ve helped over 40 founders from around the world develop, launch, scale, pivot, or exit their startups in the music and digital media industries.
Next weekend, for the first time ever, I will be teaching a live online Music Industry Entrepreneurship Masterclass with 9 different sessions to choose from on April 27th, 28th, and 39th. Enrollment starts at less than the price of a one hour coaching session and if you can’t make it, by registering, you will still receive a full recording of the masterclass plus any additional benefits based on your enrollment package.
One of my biggest issues as an artist manager is deciding which opportunities are most lucrative for my clients. Dae’s strategies around organization help you identify which skills you should prioritize in order to drive success for yourself or your team. With Dae’s insight, I have become more efficient and realistic in my pursuit of new ventures, with both short term and long terms goals in mind. — Ryan MacDonald, Entrepreneur
Not For You?
If you do not believe the masterclass applies to you, but you know an entrepreneur — in any industry — who may be interested in learning entrepreneurial skills and fundamental business strategies, please send them the information.
Marcato Academy’s “Music Industry Entrepreneurship Masterclass” is now accepting enrollment for April 27th, 28th, and 30th. A recorded replay will be sent to individuals who cannot attend the live masterclass.
Conspiracy theorists be like…
16 year old Hanson Gregory invented the ring-shaped doughnut in 1847.
1+8+4+7 equals 20.
A ring-shaped doughnut has 2 circles — one outer and one inner.
20 written out twice is 2020.
The first day of the 16th week in year 2020 is 20.
The month in which the 16th week lands is April. April is the 4th month of the year.
4+16 equals 20.
4-20 reversed is 20-4 and if you remove the dash 20-4 is 204. (We’ll reference this later)
Adding the first two digits of 1847 (1+8) and the second two digits of 1847 (4+7) results in 9-11.
American astronomer Mary Watson Whitney was born on September 11th, 1847.
Mary believed that scientific training would prepare women to get traditional jobs in science in the 20th century.
Mary Watson Whitney died 21 days into the 21st year of the 20th century on January 21st, 1921 in Waltham, Massachusetts.
Waltham, Massachusetts was incorporated in 1884.
1+8+8+4 equals 21.
There are 21 letters in Hanson-Gregory-doughnut.
Hanson Gregory died in 1921.
A statue of Hanson Gregory was erected by the town of Glen Cove, Maine.
It takes 204 minutes to drive from Glen Cove, Maine to Waltham, Massachusetts.
The average American can eat 21 doughnuts in 204 minutes.
If someone eats 21 doughnuts in one sitting, clearly they have the munchies.
The munchies are attributed to smoking marijuana, which is referred to as 4-20.
You just read 21 lines of random ass facts that I pieced together with the loosest unsubstantiated connections that blew your mind.
“Conspiracy Theory Satire”
© 2019 Dae Bogan
Permission to use under Creative Commons license CC BY-NC-ND (Attribution-NonCommercial-NoDerivs)
This month, 7 years ago, I was abruptly laid off from my role as VP of Marketing & Strategic Partnerships and General Manager of Music of a half-billion dollar US retail chain. Although the lay-off occured as a result of a company reorganization following an M&A transaction, it still came as a surprise.
That was a pivotal moment in my life as it set off a series of events that began with me founding my first music tech start-up (Maven Promo, formely ChazBo Music) and has continued with me earning a master’s degree in music industry administration; helping dozens of music industry entrepreneurs from around the world develop, launch, or scale their business in the music and digital media industries; entering the world of academia as an educator at some of the top universities on the US West Coast; and selling three companies in the music industry.
Today, 7 years after having my sense of security stripped from under me and 11 years after founding my first music industry business (I owned and operated an artist management company, a music publishing company, and an independent record label while simultaneously leading marketing and music at the US retail chain referenced above), I am humbled and amazed by what I’ve been able to accomplish for myself and for others in such a short period of time.
I’ve been entrepreneurial since I was a youth, but it has been in the last several years that the grunt work and endless sleepless nights have paid off.
I believe in paying it forward. I believe that some of the best lessons are the failures and successes of those who’ve walked the path before you. And I believe that curating these lessons and supplementing them with actionable insights and fundametal principles can help the most dedicated individuals change their outcomes. To this end, I am proud of the work I’ve been able to do in academia and busines coaching.
I have taught courses and masterclasses at UCLA Herb Alpert School of Music, CSUN Music Industry Administration, USC Marshall School of Business, Emerson Los Angeles, SAE Institute, California Luthern University, The Los Angeles Recording School, and College of the Canyons and have given presentations and participated as a speaker at some of the top music industry conferences in the United States such as SXSW Music Conference, Music Biz Expo, Indie Week, ASCAP “I Create Music” Expo and Digital Entertainment World Expo.
In 2017, Billboard recognized my course, “Music Industry Entrepreneurship,” in its list of “The 15 Best Music Business Schools in 2017” and the class continues to rank among the highest rated courses in the Music Industry Program at UCLA Herb Alpert School of Music.
Over the last 5 years, my courses have been exclusively available to students enrolled in the colleges and universities that have commissioned me to develop and teach at their institutions. These students spend tens of thousands of dollars to attend these institutions for access to quality higher education. While I believe that students outside of these institutions and young professionals who aren’t in college shound have access to my courses, even my UCLA Summer Sessions class, which is open to anyone, can still add up to thousands of dollars.
Therefore, in an attempt to share my knowledge and experience with as many interested music industry entrepreneurs as possible, I am excited to announce my limited run “Music Industry Entrepreneurship Masterclass”.
The Music Industry Entrepreneurship Masterclass will be a LIVE 4-hour masterclass taking place at various times on April 27th, 28th and 30th starting at only $199.
I will be posting more details and links to learn more tomorrow, so comment on this announcement to follow and receive notification of the discount link.
SHARE WITH AN ENTREPRENEUR
On May 3rd, I will be moderating a panel on the Music Modernization Act at the ASCAP “I Create Music” EXPO 2019 and on May 7th, I will be giving a presentation on innovation in the music industry at the Music Biz 2019. Let’s connect!
• ASCAP “I Create Music” Expo – The Music Modernization Act’s Impact On Music Creators And Who Gets Paid (https://www.facebook.com/events/362222397967522/)
• Music Biz 2019 – Music 2020: The Next Era of Innovation in the Music Industry (https://www.facebook.com/events/2255967711328528/)
UCLA, UC, and non-UC students (including individuals who are not enrolled in college anywhere) are welcome. Enrollment is now open at summer.ucla.edu.
The class will meet on Thursdays (June 27 – August 1) from 6pm to 9:50pm at UCLA Herb Alpert School of Music with the exception of Thursday, July 4th (there will be a total of 5 class meetings).
From digital-first record labels and music messaging apps to AR/VR (augmented reality / virtual reality) music experiences and blockchain-based music startups, entrepreneurs have been disrupting and innovating across the music industry since the launch of Napster in the early 2000’s. In this course, you will learn and apply principles of entrepreneurship and fundamental business strategies to the music industry. We will analyze case studies and current events and participate in critical discussions around music industry entrepreneurship. Course work will consist of developing business plans, workgroup labs, and building out infrastructure for start-ups that focus on technology and innovation in the music industry; all culminating in the pitch of a fictitious music industry company at the end of the quarter. You will also take away cautionary tales and lessons for success from founder stories presented by guest speakers of music industry start-ups and executives from established music industry companies.
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation