Tech founders, don’t be a #featurehoarder.
I’ve worked with enough failed digital media startups to have identified one trend of failure: poor MVP execution.
Ambitious first-time CEOs who want to bust out of the gate with outrageous competitive differentiators…products that implode.
The keyword in MVP is not minimum; it’s viable. With relatively few features, you can identify what areas drive value and build accordingly going forward; delivering incremental value with every version release.
It’s all about compelling introductory features that uniquely address a set of needs and user feedback, which informs future milestone features that expand on those needs.
Because you can’t be everything to everyone, make your product do something great for some one(s).
I’m looking forward to returning to San Francisco this year for the SF MusicTech Summit where I will be checking out new innovations, updates from buzzing music tech companies, and hot new startups. If you’re going to be there, say “hi” @daeboganmusic.
Last year I came up with a concept to promote indie artists alongside major artists on a premium entertainment service displayed on HDTVs inside retail stores. Months later ChazBo Music was born as a hip new digital media startup in the music tech space. Today, we program over 140,000 hours of streaming content every day across the US (4.34 Million Hours Per Month)…generating millions of views and exposure for our artists. Soon, we will do the same for brands and advertisers. #music #videos #musicpromotion #musicmarketing