Tag Archive | digital music

Lukas Graham And Digital Music’s New Fan Conversion Funnel

Lukas Graham

Screenshot of Lukas Graham’s self-titled debut album cover art posted on Lukas Graham’s Facebook page; accompanied by the comments section.

The image featured above is a screenshot of a post on recording artist Lukas Graham‘s Facebook page. This blog entry is about the idea of the Digital Music’s New Fan Conversion Funnel as illustrated by a comment posted in the comments section by Lukas Graham fan, Stacy Angus.

But first, a quick crash course on conversion funnels.

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Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute

CMI-4-color

What can I do with music and my career in a changing world?
Something different. Something new.

Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music

  • Earn 8 units of UCLA credit while meeting innovators in music and technology.
  • Learn to apply your own skills with the changing world of music, Internet, production, and technology.
  • Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.

Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.

How: Register now at http://summer.ucla.edu/institutes/MusicInnovation

What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:

  • Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
  • Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)

The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.

Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.

Where: UCLA Herb Alpert School of Music, Los Angeles, California

When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.

Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.

Additional questions? Please reach out to Gigi Johnson.

Mark Mulligan’s New Book Is A Must Read – Awakening: The Music Industry In the Digital Age

I’m happy to hear that Mark Mulligan has finally released his book, “Awakening: The Music Industry in the Digital Age,” about the rise of the digital music industry. He interviews dozens of prominent figures in the space and offers a point of view and analyses that we’ve come to love from this industry expert. “For anyone interested in the music industry and the lessons it provides for all media and technology businesses in the digital era, this is the only book you will ever need.” The book is available now on Amazon and iTunes and Google Play.

Music Industry Blog

I am very excited to announce the launch of my book ‘Awakening’ which charts the rise of digital music and how it is changing the music industry. ‘Awakening’ is the definitive account of the music industry in the digital era. With exclusive interviews with the people who shaped today’s industry it tells the inside story of how the music business grappled with the emergence of an entirely new digital economy

coverThe music industry is on the brink of an utterly transformative period of change that will result in the creation of an entirely new industry tailor made for the digital era. ‘Awakening’ presents the vision of how and why this change will come, what this future will look like and how the first steps on the journey are already being taken. The book includes interviews with 60 of the music industry’s leading figures, including globally successful artists and more than 20…

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Digital Music: Can Streaming Save Music Sales?

In Sweden, South Korea, Norway, and Finland, more music is streamed than downloaded. In fact, 91% of music income in Sweden comes from streaming (that’s because Spotify is a Swedish company that was founded in Sweden). With the launch of iTunes Radio and the anticipated launch of a YouTube streaming service, we wonder, “can streaming save music sales?” See what this piece by Maddy Savage of BBC News has to say about that.

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