Tag Archive | billboard

‪On Lil Nas X’s “Old Town Road” record-breaking chart success and the propensity of people to discredit the song as not being of good quality:‬

I am reading social media posts by old people (30yo plus) who assume that consumers care about music quality.

Guess what? They don’t.

We have entire genres of music born out of shitty quality (i.e. mumble rap) and entire genres going extinct as a result of apathy to music quality (i.e. soul).

The youth of today have their own standards for consumption. What matters to youth today is the social aspect of music — that is, how music creates a gateway to a sense of community. This has been going on for some time now, but the rise of social music apps and the growth of the first generation born with cell phones in their hands has exacerbated things.

Music quality need not be measurably “good” against songs we’ve historically deemed good and worthy of chart-topping recognition. For consumption in a streaming and social music era, music needs only to strike a chord with audiences that have the time and incentive to play it on repeat.

Charts, after all, are measurements of popularity and not quality. The latter is too subjective to measure anyway.

Billboard Highlights Dae Bogan’s Course At UCLA Herb Alpert School Of Music Among Its “15 Best Music Business Schools In 2017”

billboard dae bogan ucla herb alpert school of music

Billboard today published its list of “The 15 Best Music Business Schools In 2017” and among them, UCLA Herb Alpert School of Music was recognized for the work it’s doing to launch a new hybrid musicology and music business degree program.

The article also highlighted the “Music and Entrepreneurship” course that will be developed and taught by me in Winter 2018.

I am honored to be mentioned among the many other programs and educators represented in the article. This comes on the eve of my free music industry entrepreneurship masterclass tour taking place in Brooklyn (9/30), Oakland (10/14), Cleveland (10/21), and Los Angeles (11/18) and the launch of a series of online music business courses that I will be developing under my brand Marcato Academy.

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Read the full article here.

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