UCLA To Offer Dae Bogan’s Music Industry Entrepreneurship Class This Summer, Open To General Public
For the second time, UCLA Herb Alpert School of Music plans to offer Dae Bogan’s Music Industry Entrepreneurship class this summer. The non-theory workshop-style class will be offered under the college’s Special Courses in Music Industry designation MUS IND 188 and will be open to UCLA students as well as the general public.
About the course:
Learn and apply real-world business strategies and entrepreneurship principles to the music industry from a serial entrepreneur who has founded six and successfully sold three music industry companies. Meet and network with music industry entrepreneurs and professionals during an in-class speaker series. Whether you’re interested in founding a music industry company or working your way up to management of an existing company, learn skills from professionals who’ve taken music industry companies to the next level in recorded music, music publishing, live/touring, artist management, marketing/branding, and tech.
Enrollment:
- Open to UCLA students and the general public.
- Financial aid is available.
- UCLA Summer Sessions website
- Course Details page: click here
Previous students’ testimonials:
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class. – Anonymous, Student Course Evaluation
Very strong thought person allows him to be a very quality, natural teacher and mentor. Very cool to learn from a self made millionaire. Very humble and engaging. Understands the value on unorthodox education. – Anonymous, Student Course Evaluation
Hello Dae,
Hope your week has been going well! I just wanted to thank you for an amazing quarter. I really learned a lot from you and would love to keep in touch in the future. The information I gained from your class will help me in developing my professional career in the music industry and I just wanted to let you know how much of an impact you’ve had on me. Thank you!
Best,
R.
Hello Professor,
Thank you so much for all the knowledge you have provided this year, I have profoundly enjoyed your class.-M.
Hi Dae,
Thank you for everything this quarter.
Not only have I learned so much about the music industry and entrepreneurship skills from your class, but you also taught me how to value my time and sense of self highly. With these valuable tools and mindsets, I have started to believe in myself so much more and I have also set higher standards for my life with purpose, thanks to you.
I appreciate the active investment you put in our actual learning through outside resources and guests. This class was a special experience, which has honestly been very hard to find in many of my professors these four years.
[Omitted]
I wish you enormous success in your future! I hope to be there one day as well 🙂
Best Regards,
E.
Dear Professor Bogan,
Hope this email finds you well! [Omitted]
I was truly inspired by your entrepreneurship and knowledge. It is great to see someone that looks like me be passionate, knowledgeable, and successful in the music industry. I also am grateful for all of the tools you gave us to create our own businesses. The things we learned are truly priceless and will help us structure our ideas and concepts for a lifetime. Moreover, thank you for the diverse array of music industry professionals you brought into the class, because of the depth of your network, you connected us with someone from just about every aspect of the industry, which gave me personal accounts of what is needed to get into this industry. I can tell that you carefully craft every aspect of your class, and I truly appreciate the effort and dedication to student learning.
[Omitted]
Not a goodbye, but definitely see you later! Thanks for a great quarter!
Best,
S.
Hi Dae,
Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life.
I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.See you around hopefully,
A.
From the syllabus (subject to change):
About this course
From recorded music and music publishing to live music and merchandise, entrepreneurs have been disrupting and innovating across the music industry for decades. In this course, students will learn and apply fundamental principles of entrepreneurship to the music industry. Students will analyze case studies and current events and participate in critical discussions around alternative business strategies in music industry entrepreneurship. Course work will consist of group assignments, workgroup labs, and strategic planning; all culminating in the presentation of a fictitious music industry company at the end of the session.
Learning goals
Students will finish the program understanding:
- Fundamental principles of entrepreneurship.
- The nature and function of strategic business planning.
- Business tools and concepts around market research and ideation.
- Forces affecting the music industry that shape how businesses operate.
- How to develop and execute a lean go-to-market strategy.
Here’s What I’m Checking Out At ASCAP’s “I Create Music” Expo
Are you attending the ASCAP “I Create Music” Expo next week? With so many great panels this year, it’s definitely a task to curate your own schedule. As a music rights enthusiast, my curated schedule is full of panels on topics I care about the most: copyrights, publishing, royalties, and metadata. Check out the full details of each panel, including speaker bios, here.
SCMIP May 2018 Music Industry Mixer [ASCAP Expo Edition]
We’re back with an amazing free music industry mixer. SoCal Music Industry Professionals (SCMIP) May 2018 Music Industry Mixer will take place next week during ASCAP Expo Week. Join music industry professionals for a night of drinks and mingling at Harlowe in West Hollywood.
I am the organizer of SCMIP. For the last 2+years, I’ve been hosting these networking mixers at different bars every few months to help music industry professionals in SoCal network (recording artists, songwriters, musicians, music producers & engineers, record company and music publishing reps, touring agents and venue bookers, artist managers and lawyers, etc.).
5 Ways The Music Modernization Act Could Be Fairer To ALL Music Creators
Today, the Music Modernization Act has passed the U.S. House of Representatives with a unanimous 415 – 0 vote (16 reps abstained from voting at all).
The mega bill — which consists of a bundle of Titles that were previously independently proposed bills — will change the way in which musical works are licensed by digital service providers and provide a safe harbor for infringement under a blanket licensing mechanism (Title One – Musical Works Modernization Act); it will bring recordings made before 1972 under federal copyright protection (Title Two – Compensating Legacy Artists for their Songs, Service, and Important Contributions to Society Act or CLASSICS Act); and it will codify an allocation of digital radio royalties to music producers and sound engineers (Title Three – Allocation for Music Producers Act or AMP Act).
On its surface the MMA sounds amazing, when summarized this way.
Accordingly, the passing of the MMA in the House was widely praised by executives from the most recognizable U.S. music rights organizations and trade associations (e.g. NMPA, RIAA, DiMA).
However, there remains many uncertainties in the language of the bill presenting an opportunity for the Senate to course correct before the bill becomes a law that would take over 20 years to improve, again (the Digital Millennium Copyright Act was the last piece of legislation impacting the music business — it was enacted in 1998).
So, what could the Senate do to make the bill more fair to the tens of thousands of music creators who are not represented (or underrepresented) by the industry sponsors of this bill? Well, there’s at least five issues that can be addressed immediately:
- Ban the practice of distributing by market share unclaimed royalties that rightfully belong to DIY musicians and songwriters.
- Mandate that record companies provide complete and accurate (at the time of release) publishing information for each track within the metadata delivered to distributors/aggregators, and that the latter provides that information to DSPs.
- Do not expunge all past copyright infringement claims, only future claims upon the date of the enactment of the law.
- Maintain a representative MLC board of 50% publishers and 50% songwriters (with at least 1 unsigned songwriter on the board (e.g. Chance the Rapper)) as opposed to the BS 10 publishers, 4 songwriters (who’ll likely come from the major publishers anyway) that has been written in the bill.
- Respect the Berne Convention by not disregarding the musical works of non-US songwriters who have not (and will not) register each of their songs with the USCO or MLC.
How else could the MMA be improved? Or do you feel that it is fair enough? Let’s discuss in the comments.
Say “Hi” At ASCAP “I Create Music” Expo And Music Biz 2018
If you’re planning to attend the ASCAP “I Create Music” Expo or Music Biz 2018, please add these panels to your schedule. I’m looking forward to re-connecting with industry colleagues to discuss topics around music rights, royalties, and being a kick-ass business-savvy DIY music creator in the ever-changing digital music landscape.
Here’s my Spring 2018 music conference schedule:
Panel: Revolutionizing Rights Management for Artists
Panel Date/Time: Monday, May 7 • 4:15pm – 5:30pm
Panel Description: Understanding how to manage and make money with digital rights is key to an artist’s financial success. New technologies are dominating the news across industries, and music is no exception. These new technologies promise to empower entrepreneurial artists with affordable, revolutionary rights management and monetization tools. Immediate benefits include fair compensation and transparency around ownership, but the full potential of this technology remains untapped. Join our expert panel to hear more about how new technology and other alternative financing options are revolutionizing the industry.
Panelists:
- Edward Gennis – Founder & CEO, OpenPlay
- Dae Bogan – Music Industry Consultant
- Shari Hoffman – CEO, Transparence
- Ray Young – CEO, RightsLedger
Panel: New Industry. New Rules: The Songwriter’s Guide to Earning a Living in the Digital Age
Panel Date/Time: Wednesday, May 9 • 1:30pm – 2:30pm
Panel Description: The way fans pay for music has changed fundamentally. And that’s had major ramifications on how songwriters and other music creators make a living. Fortunately, there are many new paths to revenue in today’s new music industry. This panel will compile them all, with examples of how artists at every stage is taking advantage, and what that means for your career.
Panelists:
- DeDe Burns – Director, Strategy Services, Royalty Exchange
- Dae Bogan – Music Industry Consultant
- Vickie Nauma – 23 Capital
- Tracy Maddux – CEO, CD Baby
Moderator:
- Andy Hermann – Former LA Weekly Music Reporter
Panel: Shining A Light On The Black Box: Best Practices For Reducing Unclaimed Royalties
Panel Date/Time: Tuesday, May 15 • 1:45pm – 2:45pm
Panel Description: In recent years, issues related to unattributed and unpaid royalties have made more headlines than ever before. As the digital music ecosystem continues to grow the licensing mechanisms, data flow infrastructure, and royalty attribution and payment methods have been challenged to keep up with and support an insurmountable aggregate of transactions, often leading to unclaimed royalties. This panel will discuss perspectives around unclaimed royalties and review best practices that rights-holders can implement to better capture all of their earned royalties.
Panelists:
- Bill Colitre – VP & General Counsel, Music Reports, Inc
- Kayce Laine – Publicist & Musician, Gold Sky Music
- John Raso – HFA & Rumblefish, SVP of Client Services
Moderator:
- Dae Bogan – Founder, TuneRegistry & RoyaltyClaim
I Was Interviewed By The Congressional Budget Office Regarding The Music Modernization Act, And Now I’m Even More Concerned For DIY Musicians
I just spent the last hour giving a copyright law and music publishing crash course to a Principal Analyst at the Congressional Budget Office who’s tasked with determining the economic impact of the revised Music Modernization Act (which, by the way, now includes the Musical Works Modernization Act (which is an update to the originally proposed MMA, affecting songwriters and publishers), AMP Act (affecting producers and engineers) and CLASSICS Act (affecting recording artists of Pre-1972 records)) on states, DSPs and music creators.
He emailed me yesterday and asked to speak with me about the magnitude of the unclaimed royalties market, although we ended up discussing much more than that. Apparently he had discovered a presentation that I gave at the Music Industry Research Association’s MIRA Conference last year titled “The State of Unclaimed Royalties and Music Licenses in the United States.”
Email from a Principal Analyst at the Congressional Budget Office
At the top of the one hour call he began by stating that he’s had to learn copyright and music publishing in 2 days (2 days!!!). The guy who’s going to contribute to a recommendation to Congress that will impact whether or not 3 different bills will be enacted and change our copyright law has spent only 2 days learning about the complex web of regulations and customs that govern an entire industry and its millions of constituents. I guess this is how legislation is vetted; economically.
The good news is he had a lot of great questions and had did a significant amount of research prior to our call. To be fair, I meet plenty of music industry professionals who have (or at least demonstrate) less knowledge of what’s going on in the world of music rights administration and music publishing than this gentleman; and they’ve spent years in the industry! It is refreshing to know that the government does inquiry with non-lobbyist from time to time when considering the impact of proposed legislation.
At any rate, he was open to hearing my advocacy on behalf of music creators (specifically songwriters, music producers, and recording artists of Pre-1972 records) as well as my substantiated opposition to some features of the revised MMA (generally those features that would disproportionately benefit music licensees (primarily, DSPs) and major publishers while leaving DIY music creators to fend for themselves).
[This paragraph was omitted on 4/20/2018 as a result of a clarification that I received for Title 3 of the MMA]
Another issue I have is with the ownership of the unclaimed mechanical royalties fund(s). The Musical Works Modernization Act (Title 1 of the MMA) would, for the first time, codify the existence of a mechanical royalties black box in the United States. The current US Copyright Act does not give copyright owners a right to earn or collect mechanical royalties if their musical works are not registered with the US Copyright Office.
After the NOI has been filed, it is then the copyright owner’s responsibility to become aware of and locate the NOI, and then take action in order to receive mechanical royalties. The law states, “To be entitled to receive royalties under a compulsory license, the copyright owner must be identified in the registration or other public records of the Copyright Office.” (17 USC 115(c)(1))The law also makes it clear that the licensee is not required to pay mechanical royalties until after the copyright owner has been identified. “The owner is entitled to royalties for phonorecords made and distributed after being so identified…” (17 USC 115(c)(1)) What’s worse, the law does not require the licensee to pay retroactively for mechanical royalties earned before the copyright owner is identified. “…but is not entitled to recover for any phonorecords previously made and distributed.” (17 USC 115(c)(1))
However, intermediaries (e.g. Harry Fox Agency, Music Reports, Loudr) that process NOIs (Notice of Intent to Obtain a Compulsory Mechanical License) on behalf of their DSP clients do encourage their clients to set aside unattributed mechanical royalties into an escrow account (the so-called “black box”). The royalties sit there until the copyright owner raises his/her/their hand to collect the earnings or until the entity decides to disburse or absorb the uncollected funds.
Generally, this is a “good faith” policy.
Now, since the MMA will codify the black box as a matter of law, this private sector matter will become a government matter. The question, then, is will federal government or state governments have the right to maintain the unclaimed royalties black box?
Currently, unclaimed property laws enable states to receive and hold unclaimed property (such as money) when the property owner can not be reached. For example, California’s Unclaimed Property Law requires corporations, businesses, associations, financial institutions, and insurance companies (referred to as “Holders”) to annually report and deliver property to the California State Controller’s Office after there has been no activity on the account or contact with the owner for a period of time specified in the law – generally (3) three years or more. I’ve had a few refunds from services that I used and cancelled when I moved from one place to another. I did not provide the service with a forwarding address, so my refund became unclaimed property and ended up with the California State Controller. By searching the CSC’s database, I was able to find and then claim the property (pictured below).
If your property goes unclaimed too long (each state has their own statute of limitations), the state has the right to liquidate the property (e.g. sale an unclaimed vehicle) and absorb proceeds as miscellaneous revenue to the state’s budget [lawyers, correct me in the comments if I’m wrong].
Because states unintentionally (benefit of the doubt) benefits from unclaimed property, I could see states with significant music industries (e.g. California (Los Angeles), New York (Greater New York City), Tennessee (Nashville), Georgia (Atlanta)) suing the federal government or the Mechanical Licensing Collective (the entity that would be granted under the MMA to administer a new blanket licensing system along with a centralized database of musical and sound recording copyrights to match works with usage reports submitted by digital services) over the right to collect unclaimed royalties, especially if the black box is hundreds of millions of dollars (which I believe it is).
There are many other issues that I have with the MMA such as the proposed formation, structure (especially the imbalance of representation on its board where there would be 10 publishers and only 4 songwriters (why not 7/7?)), and governance of the MLC and similar unclaimed royalties issues related to the CLASSICS Act; among other issues. I’d be happy to discuss, but this post is already yuge!
In a word, I am all here for improving royalty rates, ensuring the fair treatment of music copyrights and moving towards a more equitable representation of music creators. However, the MMA is not quite there yet and passing it as-is, with all of its ambiguity, would be a shame. I don’t know if the music industry will have another shot to make this kind of update to the Copyright Act in the next 20 plus years (the Digital Millennium Copyright Act of 1998 was the last significant update).
We should probably get it right — now.
[Podcast] Dae Bogan Gets Personal On Waldman’s Words
A few months ago, I set down with music manager and “dad jokes” extraordinaire, Scott Waldman, to discuss my personal journey into the music industry. I got pretty candid as I discussed going from being homeless and unemployed to founding music tech start-ups.
You can listen to the episode here.
Direct link: https://idobi.com/podcast/057-dae-bogan/
[Podcast] “How Tech Can Save The Music Industry” Panel Recording From SXSW 2018
I had the pleasure of participating on the panel “How Tech Can Save The Music Industry” at SXSW 2018 with Benji Rogers (Pledge Music & dotBlockchain), Jason Robert (HelloSugoi), and moderated by Eron Bucciarelli (Soundstr).
The music industry is in dire need of change not only to thrive, but survive. Streaming, pirating and the secondary ticket market have dealt serious blows to our industry’s major revenue streams, but technology can be our savior. Join experts from the royalty, rights, ticketing and metadata blockchain sectors to learn not only how tech can provide short-term solutions, but also build a more sustainable industry. Join us to learn how tech can save the music industry.
How To Apply For A Harry Fox Agency Online Account As A DIY Musician – A Step By Step Guide.
Ever since I wrote the article “How To Get A Facebook, Instagram and Oculus Direct License For DIY Musicians & Indie Publishers” for the TuneRegistry blog, musicians who own their publishing have flooded my inbox with questions regarding the Harry Fox Agency Online Account application process.
The Harry Fox Agency represents the reproduction rights in songs for thousands of publishers in the United States and issues millions of direct and complusory mechanical licenses to music users on behalf of its HFA affiliate publisher members. In addition, its Rumblefish division performs an array of licensing and administrative (e.g. royalty accounting) responsibilities for dozens of digital service providers, start-up music apps/websites, and other digital music clients. In a word, HFA issues licenses, collects royalties, and make payments to rights-holders to the tune of hundreds of millions of dollars annually.
An HFA Online Account enables publishing rights-holders who are not eligible to become an HFA affiliate (e.g. DIY musicians) to still receive and enter into some direct licenses for the use of their songs in the products and services of HFA/Rumblefish clients. This includes powerhouses like Spotify, Facebook/Instagram and LyricFind, among many others. Once you’ve entered into a license, you must give HFA a list of your songs with proper metadata. You can remit your catalog of license-ready songs to HFA, and other music rights organizations and rights clearance houses, via directly from within your TuneRegistry account.
Admitingly, I did not go into much detail in the Facebook license blog in regards to how to apply for an HFA Online Account (although, I did include the HFA client services email for additional questions). Having reviewed the application form, I can see how a DIY musician could become confused. The form was designed for publishers and administrators, so a DIY musician who wears the hat as his/her own music publisher may get easily confused.
Download my free ebook, The DIY Musician’s Starter Guide To Being Your Own Label & Publisher here.
To aid in providing clarity to DIY musicians, I have written instructions for each question/field on the application form in the order as it appears. This should clarify the questions that I often receive regarding the application form.
[Note: In writing this article, I sought feedback from John Raso, VP of Client Services at Harry Fox Agency, who verified and approved my field instructions/comments and added his own notes as needed. Where applicable, I have included additional notes from John below.]
Form completion instructions for an HFA Online Account publisher application for DIY musicians who own and control their publishing and do not have a publishing deal or an applicable publishing administration deal:
1. Publisher Name: If you have a publisher or have hired a publishing administrator, stop here. Your publisher should be handling licensing with HFA. You can contact your publishing representative for clarification. If you do not have a publisher, then enter your publishing entity name as used with ASCAP, BMI, or SESAC. If you have not created a publishing company and joined ASCAP, BMI, or SESAC enter your full legal name.
2. HFA Account P#: Skip, unless you’ve received correspondence from HFA with an HFA Account P#.
3. Administrator Title: Enter “Self” if you are representing yourself. Enter the title of your representative if you’re giving them authority to oversee your HFA Online Account (e.g “Manager”, “Attorney”).
4. Administrator Name: Enter your full legal name if you are representing yourself or enter the full name of your authorized representative who will be overseeing your HFA Online Account. This is just who should be contacted aout your catalog.
5. Administrator Mailing Address: Enter the contact information of the individual identified in #4. Where should HFA mail things to?
6. Administrator Settings: This is where much of the confusion arises. Here are some scenarios:
- If you are applying as an individual self-published songwriter with no publishing entity, then select “Individual/Sole proprietor”, enter your tax ID (SSN or ITIN), and enter the name that should appear on tax documents (generally, your legal name).
- If you are applying as an individual self-published songwriter who has hired a publishing administrator, then you should not complete this application in the first place. Contact your publishing administrator.
- If you are applying as an individual self-published songwriter who has setup a business entity for the purpose of administering your own publishing with ASCAP, BMI, or SESAC and you have input this publishing entity in #1, then select the business entity structure that you have setup to form your company. For example, if your entity is a Limited Liability Company, then select “Limited Liability Company”. If it is a DBA, then select “Individual/Sole proprietor.” Enter the tax ID for the entity (this may be your personal SSN/ITIN if you are a sole proprietor or it may be your EIN if you’ve applied for one with the IRS for your LLC, Corporation, or Partnership). Enter the name on tax return that matches the entity type that you’ve selected.
- Note from John Raso, VP of Client Services at HFA: “We run the tax ID and payee name provided (“Name on Tax Return”) against the IRS database. If it doesn’t match, we cannot pay this person (or we will get fined). We hold any royalties until we get a proper name/tax ID match (we reach out several times a year to people we are holding royalties for this reason).“
For additional questions or to check on the status of an HFA application, contact clientservices@harryfox.com.
Was this article helpful? I am considering writing more like it for other music rights organizations’ application processes. Let me know in the comments.
Spotify, Google, Amazon, Microsoft And Others Filed Over 12 Million New Address Unknown Section 115 NOIs In The Second Half of 2017…And We Have Them All.
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