Ten years ago, I wrote a piece for Hypebot (posted at the end) announcing the Mix Transparency Report by Dubset (acquired by Pex).

At the time, Dubset, a new startup, wanted to help DJs legally release, distribute, and monetize mixed music (i.e. remixes, mashups, mixes, etc.), and get artists, songwriters, and rights-holders paid. However, there was a ton of resistance amongst rights-holders to what I thought was a great idea. I was biased since I had once managed a roster of DJs who specialized in mash-ups.

The Mix Transparency Report set out a new standard for charting the consumption of mixed music while shinning a light on the commercial opportunities that existed for rights-holders and content creators of derivative works (e.g. DJs, producers, remixers).

(Side Note: Last year, I created the “Beats & Money: A Music Rights & Royalties Crash Course for Beatmakers” webinar for The Mechanical Licensing Collective with support by Chris McMurtry of Pex/RME which you can watch on YouTube https://youtu.be/8ZoPRmJFt-Q.)

Dubset wanted to locate the most popular mixed music in the world, thoroughly analyze it, and share its findings every month. The report would offer full transparency with regards to the “who” and “what” was being listened to (often royalty-free) by millions of music fans a day. Initially, the Dubset report included four charts: Dubset’s 25 Most Sampled Labels, Dubset’s 25 Most Streamed Mixes, Dubset’s 25 Most Sampled Artists, and Dubset’s 25 Most Sampled Tracks.

Recently, Apple announced it is opening its catalog to let users build mix sets by integrating the platform with a number of tools. These tools include Algoriddim’s djay Pro software, hardware platforms AlphaTheta, Serato, inMusic’s Engine DJ, Denon DJ, Numark, and RANE DJ.

(Fun Fact: I was once an advisor to a startup that built a software and hardware for DJs that would be installed between the controller and the sound system. If the controller experienced an outage during a live set, the device would kick in and algorithmically continue the DJ set until the controller was back up and running and the DJ could do his or her thing. Having been both a club promoter and DJ manager in Los Angeles in my early 20’s, I knew it was solution was to a real problem that I’ve witnessed many times, but of course they were “too early.”)

TechCrunch believes the integrations will possibly attract DJs to explore Apple Music’s catalog of over 100 million songs and also give aspiring DJs an opportunity to play around with some of these tools. It’s great to see DSPs engage more meaningfully with DJs. This has been a long time coming, only slowed by rights-holders inability to work with companies like Dubset to figure out the licensing splits.

That Hypebot piece: https://daeboganmusic.com/2015/11/11/hypebot-dubset-releases-inaugural-mix-transparency-report-atlantic-records-david-guetta-most-sampled/