Music Industry Professionals: Never Let “Genreism” Pigeon-hole You (My Brief Reaction To Music Business Worldwide’s Sit Down With IGA’s President & COO, John Janick)
Music Business Worldwide set down with Interscope Geffen A&M President & COO, John Janick, to “ask about his five years at IGA, how building Fueled By Ramen prepared him for the job, and a host of modern industry issues.” What I like the most about this piece is the fact that it demonstrates and reinforces the idea that, against the general notion that music industry folks are narrowly focused on specific genres (or genre groups), one can achieve success across genres.
Too often do we pigeon-hole ourselves (or others) because of this limiting idea that you’re just an “emo-indie dude” or just a “hip-hop head”.
When you love music, you love music. When you’re savvy, you’re fucking savvy. Genres are labels. There are nuances between genres, of course, and obviously there are stereotypes and customs that drive “communities” around artists, but on a high-level, if you really care about what you’re doing and have the tenacity to get shit done, things will work out.
It reminds me of when I got into managing EDM DJs. I was side-eyed by a number of promoters until my DJ played Coachella the same year that my hip-hop act was in a national ad as the face of a Reebook sneaker campaign.
Don’t let “genreism” stop you!
Read the full interview here: https://www.musicbusinessworldwide.com/john-janick-im-entrepreneur-dont-like-lose/
Generally speaking, with the industry being the Big Data industry that it has become, I feel that many of you how have experience with financial data modeling, forecasting, and other “financial/number people skills” could be a viable asset to numerous music companies.
Here are a few companies who specifically exist at the intersection of music and money, which could be a good transitional outlet for the right candidates:
BEFORE THE BIG MOVE, I had visited Los Angeles only twice. The first time was for orientation at California State University, Los Angeles (Cal State LA). I had applied in summer 2003 after receiving notice that I was not accepted to my dream school, University of California, Los Angeles (UCLA). I had never heard of Cal State LA until one of my best friends told me they were still accepting applicants. Immediately, I went online, applied, and was accepted. It was a desperate and hopeful attempt to go to college anywhere in Los Angeles so that I could be closer to Hollywood–the land of dreams.
Today is a very special day for me. Ten years ago today–December 4th, 2003–with a one-way ticket, $500, some clothes and a mission, I moved to Los Angeles to pursue a career in the entertainment industry. Although homeless and unemployed when I arrived, I hit the ground running towards the first few steps that have become an incredible journey of peaks and valleys. I’ve met some of the most amazing and douchiest people in the world, experienced some of the most awesome opportunities and depressing hardships, and have accomplished a few cool things along the way. It is far from over, far from peak, but this 10 year milestone is nothing short of awesome sauce!
Your passion is not limited by your capacity to dream; it’s only limited by your work ethic. The most amazing people don’t only dream big, they work hard…they work big. Truth be told, no one has your best interest in mind; they have only their’s. And sometimes — ultimately in consequence — your best interest falls inline with their motives. I help artists by giving advice, providing guidance and sometimes opening doors. That is in your best interest only because my best interest is proving that in some way I am a relevant music industry insider. It is no secret — when best interests align — the most amazing shit happens. The lesson here is to put yourself in the circles of those who have THEIR best interest in support of YOUR best interest. Otherwise, you’re just another talented yet ill supported aspiring artist hoping you’re the exception to the rule of success.
#SortOfTipsyMomentOfTruth: This is the thing indie artists. You hungry music makers who send me music to “bless”, music for “feedback”, music to “shop” to my contacts: I get it! I was once an aspiring recording artist as well! I’ve never told this “story,” but I was signed…3 times actually. Read More…