Music Tech Startups Must Deal With United State’s Broken Music Licensing System
On behalf of my client, I spent the week conducting conference calls and long email exchanges with ASCAP, BMI, SESAC, The Harry Fox Agency, National Music Publishers Association, Association of Independent Music Publishers, Crunch Digital, We Are The Hits, Tresona Music, and Audible Magic securing public performance licenses, obtaining synchronization licensing information, obtaining copyright identification service & royalty administration information for their UGC video hosting platform.
I Saw Great Startups @SFMusicTech, But They Have A Lot To Learn About The Music Business
What I learned (or confirmed, rather) is that there is a HUGE need to streamline and make efficient the process of securing synch licenses, a HUGE need to standardized/equalize deal structures between labels and digital service providers vs. publishers and digital service providers, and a HUGE opportunity for a collective-bargaining startup to secure pass-through licenses on behalf of many music tech startups, and we should consider making some forms of synch licensing compulsory.
Nevertheless, as long as the music industry is slow to innovate in how it deals with digital startups, there will continue to be confusion and frustration among all stakeholders and work for me to do as a consultant.
Dae Bogan To Moderate “Online Video & Music-Related Content: Promotion and Monetization Strategies” Panel At The Digital Entertainment World Conference
I am excited to announce that I will be joining the likes of Eddy Moretti (Chief Creative Officer of VICE Media Group), Steve Mosko (President of Sony Pictures Television), Ynoz Kreiz (President of Maker Studios), and Thomas Gewecke (Chief Digital Officer and Executive Vice President, Strategy and Business Development of Warner Bros. Entertainment) as the official moderator of the panel “Online Video & Music-Related Content: Promotion and Monetization Strategies” at the Digital Entertainment World conference next month.
Music Licensing: ‘Grand Theft Auto V’ Takes Music Licensing To The Next Level
It isn’t often that we get to learn about the vision behind the musical selections — including licensed music, commissioned music and collaborations — directly from the music supervisors of entertainment products; especially music supervisors of video games. So, this interview of Rockstar Games’ music supervisor Ivan Pavlovich by The Hollywood Reporter on his work for Grand Theft Auto V is a rare peak behind the curtain of creating the sonic identity of one of the top video games of all time. And boy is it insightful!









