Tag Archive | music marketing

Spotify Moves Spotify Ad Studio Into Beta – Opens Up To Indie Artists & Managers

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I’ve been hearing that Spotify​ is rolling out their BETA for their new Spotify Ad Studio, which they are comparing to Google Adwords and Facebook. Some artist managers I’ve spoken with are already in the beta and using it to run ad campaigns on Spotify.

One manager posted in a group that I’m in:

Everyone go to adstudio.spotify.com and check it out for yourselves. Apparently I already have access. The targeting doesn’t get as fine as Facebook, for example, and there’s a $250 minimum spend which gets about 10,000 airings at $0.025 each. There’s also a $5,000 maximum, I presume per campaign, and above that you’re getting into their Spotify For Brands territory which has a $25,000 campaign minimum spend.

They also specify that they don’t currently support driving traffic to songs or playlists. Their ad objectives are ‘Announce an event,’ ‘Raise brand awareness,’ ‘Drive people to my website,’ and ‘Other.’

If you’re interested in advertising content, they encourage you to email adstudio@spotify.com

Want to learn more, here’s a Google Doc with FAQs:

https://docs.google.com/document/d/1fJy2Oa5wfIjC_JSU4CaMwsEI7foZmvsNajv1gbyTtXA/edit#heading=h.b2gzvaa9sgx

20 Different Ways to Release an Album: From Beyonce to Frank Ocean to U2 & Beyond

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Having trouble developing a release strategy for your new album? Check out the release strategy of 20 different albums on this article “20 Different Ways to Release an Album: From Beyonce to Frank Ocean to U2 & Beyond” on Billboard: http://www.billboard.com/biz/articles/news/digital-and-mobile/7495436/20-different-ways-to-release-an-album-from-beyonce-to


Also, check out my article “10 Steps to Building a Single Release Campaign” on CD Baby DIY Musician’s Blog: 10 steps to building a single release campaign: https://www.indieonthemove.com/blog/2013/11/10-ways-to-raise-funds-for-your-next-music-project-without-selling-a-single-record


Also, check out my article “10 Ways To Raise Funds For Your Next Music Project (Without Selling A Single Record)” on Indie on the Move website: https://www.indieonthemove.com/blog/2013/11/10-ways-to-raise-funds-for-your-next-music-project-without-selling-a-single-record


And always remember to REGISTER BEFORE YOU RELEASE with TuneRegistry.

Independent Artists Can Now Reach Music Fans On In-store Music Video Network

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INDEPENDENT ARTISTS: We are currently accepting music submissions for the in-store music video network broadcasting in over 130 teen retail stores across the United States for the month of July. Discounts available for early-bird submissions. Must be CLEAN music videos, lyric videos, or artwork videos (still image + background music).

[VIDEO] Super Fans: The Future of the Music Industry

Who are super fans? They’re the fans who want to connect on a deeper level with recording artists—and are willing to pay for it. And while records are no longer sold like they used to be, artists now have the technology to connect to their audiences directly and build their base, one super fan at time. Benji Rogers, founder of PledgeMusic, travels to SXSW to explore this topic directly with artists and industry experts.

 Dear Indie Band, Your Friends Are Not Your Fans

In this short documentary, copresented by PledgeMusic, Benji talks to Kevin Wortis, director of label services at Girlie Action Marketing; San Fermin, an up-and-coming Brooklyn-based band engaging with fans through Twitter; professors (and brothers) Jay and Chandler Coyle from Music Geek Services and Berklee College of Music; and Nicole Atkins, an established artist who found out she had more fans than she ever knew, when she turned to crowdfunding to fund her new record. It’s a brave new world for artists and fans. Find out how they’re using it to build long-lasting and career-sustaining relationships.

Watch more documentaries like this at lynda.com/vimeo.

Super Fans: The Future of the Music Industry from lynda.com on Vimeo.

Artist Josh Garrels Invests in His Future, by Utilizing ‘Free’ as a Format via NoiseTrade

(This article was written by Chandler Coyle and published on The Coyle Report on May 13th, 2015)

Josh Garrels – © Sasha Arutynova

You’re an independent artist and are about to release your first album in almost four years. You’ve been running a pre-order on your website, iTunes, and Bandcamp during the weeks leading up to the release. On release day, in addition to making the album available via download stores and streaming services, you decide to give free downloads of the album away via NoiseTrade. Are you crazy? No, you are Josh Garrels and your new album Home just charted on Billboard despite also being available as a free download.

Giving away a new album on the day that it’s first made available has become for me, the ultimate form of ‘release,’” explains Garrels. “I pour my sweat and blood into the work and an album often takes me years to complete, but somehow, making it available for free creates a healthier relationship between myself, the work and the listener. In short, giving away my music over the years has proven to be life-giving practice.

Read More…

[Press] ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores

ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores

“Myspace Presents” to launch on February 14th in Shiekh Shoes retail stores across the U.S.

Los Angeles, California—February 11, 2014—Myspace (myspace.com) and Los Angeles-based out-of-home digital entertainment network startup ChazBo Music, announced today that Myspace has signed on to curate a sixty minute programming block titled “Myspace Presents” giving patrons of Shiekh Shoes access to the same quality content available on Myspace’s newly redesigned platform. Conceptualized by ChazBo Music’s Founder and CEO Dae Bogan, and developed by Myspace’s artist relations’ team, “Myspace Presents” will feature the latest music videos from upcoming and buzzworthy artists, intertwined with original programming produced by the Myspace editorial team.  Read More…

Last Year I Had An Idea…Today I Have A Growing Startup

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Last year I came up with a concept to promote indie artists alongside major artists on a premium entertainment service displayed on HDTVs inside retail stores. Months later ChazBo Music was born as a hip new digital media startup in the music tech space. Today, we program over 140,000 hours of streaming content every day across the US (4.34 Million Hours Per Month)…generating millions of views and exposure for our artists.  Soon, we will do the same for brands and advertisers. #music #videos #musicpromotion #musicmarketing

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