Mark Mulligan’s New Book Is A Must Read – Awakening: The Music Industry In the Digital Age
I’m happy to hear that Mark Mulligan has finally released his book, “Awakening: The Music Industry in the Digital Age,” about the rise of the digital music industry. He interviews dozens of prominent figures in the space and offers a point of view and analyses that we’ve come to love from this industry expert. “For anyone interested in the music industry and the lessons it provides for all media and technology businesses in the digital era, this is the only book you will ever need.” The book is available now on Amazon and iTunes and Google Play.
I am very excited to announce the launch of my book ‘Awakening’ which charts the rise of digital music and how it is changing the music industry. ‘Awakening’ is the definitive account of the music industry in the digital era. With exclusive interviews with the people who shaped today’s industry it tells the inside story of how the music business grappled with the emergence of an entirely new digital economy
The music industry is on the brink of an utterly transformative period of change that will result in the creation of an entirely new industry tailor made for the digital era. ‘Awakening’ presents the vision of how and why this change will come, what this future will look like and how the first steps on the journey are already being taken. The book includes interviews with 60 of the music industry’s leading figures, including globally successful artists and more than 20…
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Music Tech Startups Must Deal With United State’s Broken Music Licensing System
On behalf of my client, I spent the week conducting conference calls and long email exchanges with ASCAP, BMI, SESAC, The Harry Fox Agency, National Music Publishers Association, Association of Independent Music Publishers, Crunch Digital, We Are The Hits, Tresona Music, and Audible Magic securing public performance licenses, obtaining synchronization licensing information, obtaining copyright identification service & royalty administration information for their UGC video hosting platform.
I Saw Great Startups @SFMusicTech, But They Have A Lot To Learn About The Music Business
What I learned (or confirmed, rather) is that there is a HUGE need to streamline and make efficient the process of securing synch licenses, a HUGE need to standardized/equalize deal structures between labels and digital service providers vs. publishers and digital service providers, and a HUGE opportunity for a collective-bargaining startup to secure pass-through licenses on behalf of many music tech startups, and we should consider making some forms of synch licensing compulsory.
Nevertheless, as long as the music industry is slow to innovate in how it deals with digital startups, there will continue to be confusion and frustration among all stakeholders and work for me to do as a consultant.
Dae Bogan To Moderate “Online Video & Music-Related Content: Promotion and Monetization Strategies” Panel At The Digital Entertainment World Conference
I am excited to announce that I will be joining the likes of Eddy Moretti (Chief Creative Officer of VICE Media Group), Steve Mosko (President of Sony Pictures Television), Ynoz Kreiz (President of Maker Studios), and Thomas Gewecke (Chief Digital Officer and Executive Vice President, Strategy and Business Development of Warner Bros. Entertainment) as the official moderator of the panel “Online Video & Music-Related Content: Promotion and Monetization Strategies” at the Digital Entertainment World conference next month.
Dae Bogan Contributes To Bobby Owsinski Music Industry Book Now Published: Music 4.0 A Survival Guide For Making Music In The Internet Age
I am excited and honored to announce that the music industry book in which I contributed is finally out and available on Amazon. “Music 4.0: A Survival Guide For Making Music In The Internet Age” by Bobby Owsinski is the definitive guide for any independent artists to understand the in’s and out’s of making, promoting, and selling imusic in the Internet era. My contribution is in Chapter 7: Marketing With Social Media. I talk about the Myspace platform and why I think every indie artist needs to incorporate Myspace in their overall digital marketing strategy.
Check out the book for amazing insights into how the music industry has changed with and what you should be doing in Internet age.
Dae Bogan Contributes To Social Media Marketing Chapter Of Esteemed Author Bobby Owsinski New Music Business Book (Available Pre-Order on Amazon)
I had the pleasure of providing insight into social media marketing for music and musicians in Bobby Owsinski’s “Music 4.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides)” which is available for pre-order on Amazon.com.
About Music 4.0:
Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industrys top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artists success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? Whats the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion
ChazBo Music Aims To Help Indie Artists Promote Video Music In The Digital Age
ChazBo Music Video Music Promotion – Reach New Audiences. Gain Exposure. Make New Fans
In today’s busy music scene, it can be challenging for independent artists to break through the clutter to get their music in front of music listeners. With the explosion of social media and digital tools to help indie artists promote their music, it all seems a bit overwhelming. Well, my company ChazBo Music hopes to take a little bit of the pressure off of indie artists when it comes to getting your video music in the right places. From TVs in retail stores, to TVs on college campuses, to MTV and REVOLT, to DISH video on demand and Ncredible TV, we distribute video music to reach millions of music lovers. Read More…
[Press] ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores
ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores
“Myspace Presents” to launch on February 14th in Shiekh Shoes retail stores across the U.S.
Los Angeles, California—February 11, 2014—Myspace (myspace.com) and Los Angeles-based out-of-home digital entertainment network startup ChazBo Music, announced today that Myspace has signed on to curate a sixty minute programming block titled “Myspace Presents” giving patrons of Shiekh Shoes access to the same quality content available on Myspace’s newly redesigned platform. Conceptualized by ChazBo Music’s Founder and CEO Dae Bogan, and developed by Myspace’s artist relations’ team, “Myspace Presents” will feature the latest music videos from upcoming and buzzworthy artists, intertwined with original programming produced by the Myspace editorial team. Read More…
Digital Music: Can Streaming Save Music Sales?
In Sweden, South Korea, Norway, and Finland, more music is streamed than downloaded. In fact, 91% of music income in Sweden comes from streaming (that’s because Spotify is a Swedish company that was founded in Sweden). With the launch of iTunes Radio and the anticipated launch of a YouTube streaming service, we wonder, “can streaming save music sales?” See what this piece by Maddy Savage of BBC News has to say about that.
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