Dae Bogan Contributes To Social Media Marketing Chapter Of Esteemed Author Bobby Owsinski New Music Business Book (Available Pre-Order on Amazon)
I had the pleasure of providing insight into social media marketing for music and musicians in Bobby Owsinski’s “Music 4.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides)” which is available for pre-order on Amazon.com.
About Music 4.0:
Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industrys top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artists success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? Whats the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion
ChazBo Music Aims To Help Indie Artists Promote Video Music In The Digital Age
ChazBo Music Video Music Promotion – Reach New Audiences. Gain Exposure. Make New Fans
In today’s busy music scene, it can be challenging for independent artists to break through the clutter to get their music in front of music listeners. With the explosion of social media and digital tools to help indie artists promote their music, it all seems a bit overwhelming. Well, my company ChazBo Music hopes to take a little bit of the pressure off of indie artists when it comes to getting your video music in the right places. From TVs in retail stores, to TVs on college campuses, to MTV and REVOLT, to DISH video on demand and Ncredible TV, we distribute video music to reach millions of music lovers. Read More…
[Press] ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores
ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores
“Myspace Presents” to launch on February 14th in Shiekh Shoes retail stores across the U.S.
Los Angeles, California—February 11, 2014—Myspace (myspace.com) and Los Angeles-based out-of-home digital entertainment network startup ChazBo Music, announced today that Myspace has signed on to curate a sixty minute programming block titled “Myspace Presents” giving patrons of Shiekh Shoes access to the same quality content available on Myspace’s newly redesigned platform. Conceptualized by ChazBo Music’s Founder and CEO Dae Bogan, and developed by Myspace’s artist relations’ team, “Myspace Presents” will feature the latest music videos from upcoming and buzzworthy artists, intertwined with original programming produced by the Myspace editorial team. Read More…
On Katy Perry’s ‘Prism’ Lackluster Sales And The Luxury Commodity That Is The Album
“The album is dying in front of our eyes,” says music analyst and critic Bob Lefsetz. He asks, “what kind of screwed up world do we live in where Katy Perry’s new album Prism sells only 287,000 copies in its debut?” and answers, “One in which everybody’s interested in the single, and no one’s got time to sit and hear your hour-plus statement.” Read More…
Digital Music: Can Streaming Save Music Sales?
In Sweden, South Korea, Norway, and Finland, more music is streamed than downloaded. In fact, 91% of music income in Sweden comes from streaming (that’s because Spotify is a Swedish company that was founded in Sweden). With the launch of iTunes Radio and the anticipated launch of a YouTube streaming service, we wonder, “can streaming save music sales?” See what this piece by Maddy Savage of BBC News has to say about that.
Music Licensing: ‘Grand Theft Auto V’ Takes Music Licensing To The Next Level
It isn’t often that we get to learn about the vision behind the musical selections — including licensed music, commissioned music and collaborations — directly from the music supervisors of entertainment products; especially music supervisors of video games. So, this interview of Rockstar Games’ music supervisor Ivan Pavlovich by The Hollywood Reporter on his work for Grand Theft Auto V is a rare peak behind the curtain of creating the sonic identity of one of the top video games of all time. And boy is it insightful!
Indie Music Is On The Rise…Or Is It? A Response From The GRAMMYs, Coachella and More
Left Table: Moderators Professor Amanda Harrison (professor of music industry studies, formerly of Live Nation) and Professor Kristen Walker, Ph.D. (graduate marketing professor). Right Table: Panelists from The Family Business, The Recording Academy/The GRAMMYs, Goldenvoice/Coachella/Stagecoach and Bill Silva Entertainment. This event is an installment of the “Industry Insights” panel series organized by CSUN Music Industry Program in collaboration with CSUN Music Entertainment Student Association for students of the Bachelors in Music Industry Studies and Masters in Music Industry Administration degree program at California State University, Northridge (CSUN).
Last night I attended a very informative music industry panel featuring Branden Chapman (Executive in Charge of Production & Chief Business Development Officer of The Recording Academy & The GRAMMYs), Bonnie Marquez (VP of Marketing of Goldenvoice’s Coachella and Stagecoach music festivals), Bill Silva (music industry mogul and respected concert promoter of Bill Silva Entertainment), and SuzAnn Brantner (Founder of The Family Business and former Head of Digital of William Morris Endeavor). Read More…
Demystifying The Music Industry: What’s The Difference Between ASCAP/BMI/SESAC and SoundExchange?
I received an email this morning from a reader who had read my piece, “Demystifying The Music Industry: What’s This About Public Performance Rights?.” He asked, “If SoundExchange was designated by the Library of Congress as the sole PRO to administer public performance licenses and also collect public performances fees for Sound Recording Company Owners, then why do artists still utilize the services provided by the other 3 US PROs (ASCAP / BMI / SESAC) – is [SoundExchange] not sufficient by itself?”
A lot of indie artists are confused about the difference between ASCAP, BMI, SESAC and SoundExchange. I’ll attempt to break down the most important differences between these groups and elaborate towards the end about other considerations and other royalty collection entities. Feel free to comment with any questions (or corrections). Read More…
Myspace Comes Back With Awesome Features For The Indie Artist
I just had a meeting with the folks at Myspace. Turns out, the platform is a feature-rich tool for indie artists to host and promote new music and videos, share and engage with fans, connect with other artists, and showcase content in cool new ways.
I know that was all vague, but I will write a thorough piece after this weekend. I’ve invited Myspace’s Sr. Director of Artist Relations to join me for the Social Media 101 panel at iStandard Producers’ Beat Camp. Get deats to attend at http://www.beatcampla.com.
Free DIY eBook
CONNECT WITH ME
Dae Bogan Music 