Thinking About Launching A Music Startup? Enroll In UCLA Music Innovation Summer Institute

What can I do with music and my career in a changing world?
Something different. Something new.
Join us this summer at our Music Innovation Summer Institute at UCLA Herb Alpert School of Music
- Earn 8 units of UCLA credit while meeting innovators in music and technology.
- Learn to apply your own skills with the changing world of music, Internet, production, and technology.
- Look forward, not just back, in understanding how technology is changing how we create, collaborate, distribute, produce, enjoy live performance, and build new businesses.
Experiment. Make new contacts and build new communities. Find other like-minded students to launch new businesses and project with. We will explore digital disruption of existing models, what already is happening with/to music, and what may be happening over the next 3-10 years.
How: Register now at http://summer.ucla.edu/institutes/MusicInnovation
What: Two 4-unit Music Industry Program classes form the center of our Music Innovation Summer Institute:
- Music Disruption, Music 2020 and Building New Futures — Dr. Gigi Johnson (bio)
- Music Tech Innovation, Launching New Ventures — Dae Bogan (bio)
The Institute will include speakers, local site visits, receptions, and other programs with creative and industry leaders. The program also includes a career coaching program in partnership with iCadenza (bios) to help students think and plan their careers.
Who: We welcome undergraduates from not just music, but also computer science, marketing, pre-law, economics, music industry, journalism, film, TV, and any other field. We also welcome graduate students, high school seniors, and non-students who would like to dive deeply for 6 weeks.
Where: UCLA Herb Alpert School of Music, Los Angeles, California
When: Mondays-Thursdays, June 20-July 29, 2016. Registration is now live at this link and will continue until the class is full or May 1.
Cost: Cost varies by type of student. Program fees: UC undergraduate $2,925; non-UC student $3,469. Financial aid will be available for continuing UCLA students only. (FAFSA is due March 2, and Summer Aid documents are due in April.) Housing at UCLA also is available.
Additional questions? Please reach out to Gigi Johnson.
See You At SXSW 2016

SXSW (aka South by Southwest) is one of my favorite conference series where creators and technologists converge around content, innovation, and industry issues. It’s a place for discovering and being discovered, a place for inspiration, a place to conduct business, and a place to build new lasting relationships. And from the never-ending day parties, concerts, brand activations, and Austin nightlife, it’s fun as heck!
As a SXSW Mentor, I have the privilege of participating in one-on-one sessions with SXSW attendees who seek feedback on their projects/careers/startups and insight based on my areas of expertise and experience in digital media and the music industry.
This year I will be participating as a Mentor for the SXSW Interactive Conference (March 11-15) in the Startup Village track and SXSW Music Conference (March 15-20) in the Music Tech & Format Wars track. I will also be present at the SXSW Music Hackathon Championship where hackers use their programming knowledge and a collection of music-tech APIs to develop their industry-changing prototypes and compete for over $10,000 in prizes, awarded by our panel of celebrity judges.
For my mentor session schedule and to reserve a slot with me, see my schedule at http://sxsw.is/1KYDFO2.
Going to SXSW? Say “hi” @DaeBoganMusic
What Musicians Should Know About YouTube’s New Music App
[This article was written by Gray Gannaway and it originally appeared on his website. It is re-published here with his permission.]
YouTube announced the arrival of its new YouTube Music app on both iOS and Android devices. This news quickly follows last month’s announcement of YouTube Red, and may prove to be a useful product for people that primarily listen to music on YouTube. Read on for a quick overview on the new app, including its pros and cons for both fans and musicians.
New Layout
The YouTube Music app features 3 main tabs at launch: Home, Recommendations, and Liked Songs. The Home tab prominently features “My Station” which is an endless mix of videos based on your music listening history on YouTube. Below that, YouTube provides Genre Stations for the genres they think you’ll be interested in, as well as videos you’ve previously watched or may be interested in.

Landr Launches Desktop App To Bring Intelligent Mastering, Better Workflows Into Digital Audio Workstations

Mastering app to expand workflow features for bulk uploading, integration with D.A.Ws, and cloud storage to make getting great sound even faster
LANDR, the cloud-based audio post-production software platform, is excited to announce the launch of their free desktop app – designed to make the music creation and engineering workflow seamless. The app expands the reach of the LANDR.com services to include new workflow features like integration with digital audio workstations (D.A.Ws), metadata editing, improved file management, and cloud storage backup for all mastered tracks. It’s now available for download at www.landr.com.
Dubset Releases Inaugural Mix Transparency Report: Atlantic Records, David Guetta Most Sampled
The fastest growing genre – Electronic Dance Music – may very well become the music industry’s latest key to unlocking millions in untapped revenue, and we finally have the data to prove it.
Today, Dubset, a technology-based licensing specialist that enables DJs to legally release, distribute, and monetize mixed music (i.e. remixes, mashups, mixes, etc.), has published the first edition of its monthly report: Dubset Mix Transparency Report (Special Edition Year-to-Date 2015).
Read the full article on Hypebot.
Major Labels Sue Music Tech Startup Aurous In First Week Of Launch
Here we go again. Music Business Worldwide reports that “The RIAA — on behalf of UMG, Sony Music Entertainment, Warner Bros. Records, Atlantic and Capitol Records — has today filed a lawsuit against Aurous and its founder Andrew Sampson for what it calls ‘willful and egregious copyright infringement’.”
The music app, being called the “the new Grooveshark” (Grooveshark shut down earlier this year after similar lawsuits was filed against the company), just launched in public Alpha this week.
Aurous’ founder, Andrew Sampson, maintains that the website is a search engine that enables Internet users to search BitTorrent networks to find and stream content. However, the RIAA argues that the website directly targets recorded music from overseas pirate sites, effectively enabling consumers to infringe on the copyrights of record labels.
Whether Sampson intended on his platform to illegally access and stream recorded music or if he truly believed he built a legitimate consumer app detached from piracy, like many other uninformed tech developers out there, he has been caught in what could be a very expensive and crushing legal battle informed by copyright law.
I spend a great deal of time consulting with entrepreneurs who have cool ideas to develop new music apps, services, and platforms. However, the challenge that many of them face is having a limited understanding of the music publishing and recording landscape, from the perspective of a music tech startup. With the help of a music industry professional, founders gain insight on where products and services may infringe on the intellectual property rights of others. I’ve helped numerous startup entrepreneurs create products, formulate business models, and deliver value, all while respecting and complying with the intellectual property rights of third-party rights owners.
Read more about this story at Music Business Worldwide.
Project Music Accelerator Now Accepting Applications For Next Cohort
Project Music is the Nashville Entrepreneur Center’s leading action to support innovation within the music industry, a core business vertical in Nashville’s economy. To meet the unique needs of music-minded entrepreneurs we are providing a year round music-entrepreneurship focus that brings music, tech and business leaders together to nurture startups desiring to grow music industry revenue.
Project Music is THE accelerator for music tech providing specific industry curriculum to meet the unique needs of music-minded entrepreneurs.
Applications are open to music tech startups in social media, big data, content monetization, hardware, distribution, engagement and more!
FAQs:
- Applications Open: 9/1/15
- Program Begins: 1/31/16
- Program Ends: mid-May
- Cohort Size: 6 to 8 Startups
- Funding: minimum of $30,000 per startup in exchange for 7% equity plus 3% equity reserved for key program mentors
- Program is held Monday thru Friday at the Nashville Entrepreneur Center in Tennessee.
Click here for additional information or to apply.
[Podcast] Dae Bogan Appears On Bobby Owsinski’s Inner Circle Podcast
Recently I had the opportunity to appear on Bobby Owsinski’s Inner Circle podcast. Bobby is a music industry veteran who has authored over 20 books about music production, recording, marketing, and business. Bobby and I have had the opportunity to work together on a number of music industry events, speaking on panels about a variety of topics affecting the independent music community. Check out the podcast here.
Digital Music: Can Streaming Save Music Sales?
In Sweden, South Korea, Norway, and Finland, more music is streamed than downloaded. In fact, 91% of music income in Sweden comes from streaming (that’s because Spotify is a Swedish company that was founded in Sweden). With the launch of iTunes Radio and the anticipated launch of a YouTube streaming service, we wonder, “can streaming save music sales?” See what this piece by Maddy Savage of BBC News has to say about that.











