10 Years Ago Dubset (And I) Wanted Rights-holders To Be Friendlier To DJs…10 Years Later Apple Music Is Making It Possible
Ten years ago, I wrote a piece for Hypebot (posted at the end) announcing the Mix Transparency Report by Dubset (acquired by Pex).
At the time, Dubset, a new startup, wanted to help DJs legally release, distribute, and monetize mixed music (i.e. remixes, mashups, mixes, etc.), and get artists, songwriters, and rights-holders paid. However, there was a ton of resistance amongst rights-holders to what I thought was a great idea. I was biased since I had once managed a roster of DJs who specialized in mash-ups.
The Mix Transparency Report set out a new standard for charting the consumption of mixed music while shinning a light on the commercial opportunities that existed for rights-holders and content creators of derivative works (e.g. DJs, producers, remixers).
(Side Note: Last year, I created the “Beats & Money: A Music Rights & Royalties Crash Course for Beatmakers” webinar for The Mechanical Licensing Collective with support by Chris McMurtry of Pex/RME which you can watch on YouTube https://youtu.be/8ZoPRmJFt-Q.)
Dubset wanted to locate the most popular mixed music in the world, thoroughly analyze it, and share its findings every month. The report would offer full transparency with regards to the “who” and “what” was being listened to (often royalty-free) by millions of music fans a day. Initially, the Dubset report included four charts: Dubset’s 25 Most Sampled Labels, Dubset’s 25 Most Streamed Mixes, Dubset’s 25 Most Sampled Artists, and Dubset’s 25 Most Sampled Tracks.
Recently, Apple announced it is opening its catalog to let users build mix sets by integrating the platform with a number of tools. These tools include Algoriddim’s djay Pro software, hardware platforms AlphaTheta, Serato, inMusic’s Engine DJ, Denon DJ, Numark, and RANE DJ.
(Fun Fact: I was once an advisor to a startup that built a software and hardware for DJs that would be installed between the controller and the sound system. If the controller experienced an outage during a live set, the device would kick in and algorithmically continue the DJ set until the controller was back up and running and the DJ could do his or her thing. Having been both a club promoter and DJ manager in Los Angeles in my early 20’s, I knew it was solution was to a real problem that I’ve witnessed many times, but of course they were “too early.”)
TechCrunch believes the integrations will possibly attract DJs to explore Apple Music’s catalog of over 100 million songs and also give aspiring DJs an opportunity to play around with some of these tools. It’s great to see DSPs engage more meaningfully with DJs. This has been a long time coming, only slowed by rights-holders inability to work with companies like Dubset to figure out the licensing splits.
That Hypebot piece: https://daeboganmusic.com/2015/11/11/hypebot-dubset-releases-inaugural-mix-transparency-report-atlantic-records-david-guetta-most-sampled/
From Idea to Impact: Five Years Later the DURP Expands to 100 Distributors and Pays Millions to DIY Artists
I am thrilled to announce having reached a new milestone in The Mechanical Licensing Collective’s DURP initiative, which I develop and lead to engage music distributors in our efforts to track down and pay unclaimed royalties to independent songwriters — the Distributor Unmatched Recordings Portal (DURP).
As of today, my team has onboarded over 100 independent music distributors in 20 countries to help us find and pay out millions of dollars in unclaimed U.S. digital audio mechanical royalties to independent songwriters around the world.
I am incredibly proud of the impact the DURP initiative has had on the livelihoods of independent artists who did not know these royalties existed. Many of whom I have had the opportunity to speak with directly and to guide them in the process of becoming MLC members.
This announcement comes on a special day – December 6th. Five years ago, on December 6th, 2019, I was invited by the United States Copyright Office to Washington, D.C. to speak at its Unclaimed Royalties Study Kickoff Symposium at the Library of Congress. It was at this symposium where I offered my insights on the DIY music rights administration space and strategic recommendations on how the forthcoming mechanical licensing collective ought to go about developing innovative data and partnership initiatives to reach the DIY artist and small independent rightsholders sector of the global music industry in furtherance of its mandate of the Music Modernization Act of 2018. The next year, in 2020, I joined The MLC as its Head of Third-Party Partnerships and began the research and development on what has become the Distributor Unmatched Recording Portal (DURP), which is both a data insights and technical solution, and a global network of strategic partnerships.
Today, the DURP has made it possible for many DIY independent artists and self-published songwriters to finally receive the royalties they’ve been owed for many years. I am beyond grateful to be in a role where my continued advocacy and support of independent artists can be put into action to effect real change and opportunities in the global music industry.
Here’s to the DURP. 🥂
Apple To Recruit College Students For Apple Music From UCLA Herb Alpert School of Music
I am pleased to announce that Apple has selected my Billboard-recognized class, Music Industry Entrepreneurship and Innovation, at UCLA Herb Alpert School of Music as a preferred source to recruit aspiring music industry professionals into its college internship programs at Apple Music.
Upon successful completion of an internship and graduation from UCLA, recent grads may become eligible for full-time employment at Apple music divisions.
An Apple Worldwide Recruiting representative will visit my class in January 2019 to promote their internship program to my students and answer any questions that students might have.
I am pleased with Apple’s decision to partner with universities and educators that deliver best-in-class education and experiences to students who may become tomorrow’s music industry leaders.
In reviewing my class students have shown great appreciation for the course and the speaker series that I curate throughout the quarter:
Hi Dae, Just wanted to thank you for an awesome class. This was one of the few classes at UCLA where I felt I was taught skills, not just about the subject matter but in how to go about achieving my career goals, that were applicable to my endeavors and will be used for the rest of my life. I got more out of it than I had with any other course here and I would highly recommend your class to to anyone interested in a music industry career.
– Student testimonial, Winter Quarter 2018
Without a doubt one of the most useful classes I have taken in my undergraduate career at UCLA. Professor Bogan has so much real world knowledge and knows how to convey that knowledge in a classroom setting immensely well. All the course material was invaluable to my progression and aspirations of being in the music industry. Every lecture was extremely well-prepared, with amazing guest speakers and information that I will be using for the rest of my life. Professor Bogan did a phenomenal job and I will be recommending this class to all my friends interested in music or starting their own company. Can’t say enough good things about this class.
– Student testimonal, Winter Quarter 2018
In addition to the relationship with Apple, I am excited to announce that I’ve established a relationship with music tech start-up accelerator Techstars Music that allows me to recommend student and alumni owned start-ups for consideration to receive seed investment and to participate in its accelerator program.
I look forward to continuing to add value to my course to offer students one of the best experiences in their academic careers at UCLA.
Grooveshark And The Inherent Problem With User-Generated Content (UGC)
It appears that Grooveshark is a platform that allows end-users to upload and share songs. The problem with that model (if early Napster didn’t teach us anything) is that while even if another end-user pays for the download; Grooveshark is still infringing on the copyright owner rights of reproduction and distribution. Further, one could argue that by allowing website visitors to stream the song before buying and downloading it; Grooveshark is also infringing on public performance rights. And that’s just the songwriter/publisher side. I do not believe Grooveshark is acquiring mechanical licenses for each song it allows to be purchased and downloaded; so they’ll also have a problem with the record labels.
I’m interested to see where this all goes. Read, “Grooveshark Signs an Agreement With the Largest Music Publisher In the World…” on Digital Music News website http://www.digitalmusicnews.com/permalink/2013/20130828grooveshark
UMG And Russell Simmons To Launch All Def Music; YouTube-Focused Label
Universal Music Group has entered a partnership with Russell Simmons, Brian Robbins, and Steve Rifkind to launch All Def Music, the first label to exclusively sign, develop, and promote artists on YouTube.
All Def Music will power the All Def Digital (ADD) platform, a multi-channel network also founded by Simmons and Robbins with funding from YouTube, which will produce and showcase a spectrum of talent. Steven Rifkind has been appointed as President/CEO of All Def Music and ADD Management.
ADD is to launch during the third quarter of 2013.
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