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Dae Bogan Contributes To Bobby Owsinski Music Industry Book Now Published: Music 4.0 A Survival Guide For Making Music In The Internet Age

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I am excited and honored to announce that the music industry book in which I contributed is finally out and available on Amazon. “Music 4.0: A Survival Guide For Making Music In The Internet Age” by Bobby Owsinski is the definitive guide for any independent artists to understand the in’s and out’s of making, promoting, and selling imusic in the Internet era. My contribution is in Chapter 7: Marketing With Social Media. I talk about the Myspace platform and why I think every indie artist needs to incorporate Myspace in their overall digital marketing strategy.

Check out the book for amazing insights into how the music industry has changed with and what you should be doing in Internet age.

Dae Bogan Contributes To Social Media Marketing Chapter Of Esteemed Author Bobby Owsinski New Music Business Book (Available Pre-Order on Amazon)

Music 4.0 - A Survival Guide for Making Music in the Internet Age (Music Pro Guides) by Bobby Owsinski

I had the pleasure of providing insight into social media marketing for music and musicians in Bobby Owsinski’s “Music 4.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides)” which is available for pre-order on Amazon.com.

About Music 4.0:
Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industrys top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artists success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? Whats the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion

[Press] ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores

ChazBo Music And Myspace Collaborate To Showcase Artists in New Lifestyle Show “Myspace Presents” Streaming In Retail Stores

“Myspace Presents” to launch on February 14th in Shiekh Shoes retail stores across the U.S.

Los Angeles, California—February 11, 2014—Myspace (myspace.com) and Los Angeles-based out-of-home digital entertainment network startup ChazBo Music, announced today that Myspace has signed on to curate a sixty minute programming block titled “Myspace Presents” giving patrons of Shiekh Shoes access to the same quality content available on Myspace’s newly redesigned platform. Conceptualized by ChazBo Music’s Founder and CEO Dae Bogan, and developed by Myspace’s artist relations’ team, “Myspace Presents” will feature the latest music videos from upcoming and buzzworthy artists, intertwined with original programming produced by the Myspace editorial team.  Read More…

[VIDEO] Dizzy Wright Speaks On Being Discovered Through My Talent Search ‘Rip The Mic Tour’

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Dizzy Wright has been on his indie grind since before anyone on the Internet new his name. He had made his mark in the Las Vegas hip-hop scene as a teen, winning awards and killing shows. I take no credit in his talent and achievements, he is simply naturally gifted. I appreciate he and his team recognizing the platform I created for indie artists where he was ultimately discovered by Funk Volume. These kind of success stories fuel what I do. Props to your continued success brotha. I’m honored to have been a small part of the growing legacy.

In 2009, I developed and launched Shiekh Music as the music promotion, music retail and artist support arm of leading urban streetwear and apparel retail chain, Shiekh Shoes. Under this new division of the company, I developed several programs to support independent artists and their music.

Some of the programs included the Shiekh Music Artist Program (general support of select independent/unsigned artists), The Shiekh Music Stage Tour (a multi-city concert series featuring independent artists) and the Shiekh Music Mixtape (a collaboration with Power 106 personalities DJ Carisma and Yesi Ortiz).

One of the biggest programs I created and produced was a talent search called Shiekh Music’s Rip The Mic Tour presented by Reebok and sponsored by Hip Hop Weekly, Yo! Promotions and Def Jam Records

Read More…